Ethical marketing strategist reviews: word on the path
Project Scope: Marketing strategy creation and execution, AI search optimization
“Jessica’s work is steadily increasing how often AI assistants recommend us. In our first month, our visibility went from 2.5% to 16.1%. For one of the questions our customers ask most often, we weren’t mentioned at all for the first four weeks. After Jessica published content on it we started appearing, and her article in September almost doubled how often. Over the past month, AI assistants have named us more often than any competitor and we’re now getting more incoming leads. We’re looking forward to more growth this year and next.”
Peter Marx Project Manager, Nyby DeutschlandResults:
- Across their unbranded prompts that don’t name Nyby, visibility grew from 2.5% on July 24 to 25.9% on October 15, 2026.
- On the six core questions care homes ask when looking for a tool or app to coordinate volunteers, ChatGPT, Google AI Overview, and Perplexity name Nyby, and ChatGPT ranks Nyby first on four of them.
- Nyby ranks #1 in share of voice among 478 tracked brands at 9.9%, ahead of the next brand at 7.6%.
- Nyby ranks #1 in three topics: relieving care staff (47%), digital volunteer matching (32%) and coordinating volunteers (28%).
Source: Searchable (affiliate link), German-language prompts, tracking began July 23, 2026.
Project Scope: Truck wrap concept and design (against animal testing campaign)
“Great people like Markus Barth and Jessica made this possible in the first place.
“For me personally, it was simply incredible to be given this chance to spread our message, or rather, the animals’ message. I gladly and wholeheartedly recommend Jessica Lohmann and her work.”
Claus Kronaus CEO Finance, Ärzte gegen Tierversuche e.V. (Doctors Against Animal Experiments)Results:
The donation-doubling campaign in December 2021, which the organization promoted in a video, was the most successful of its kind up to that point.
Project Scope: Lecture about Ethical Marketing via Zoom
“Thank you so much for today’s lecture and for your generosity in sharing your experience. It was really interesting and thought provoking. The comments after your lecture were all very positive and I hope some of our students would be able to embrace a more ethic way of working in the future.”
Alessandra Campoli Lecturer, Art and Design, University of the Highlands and Islands
Project Scope: Marketing strategy consultation and review (website and copywriting)
“I started working with Jessica after meeting her in another program. I loved her & her niche around “ethical” marketing because for years I’d struggled with marketing in a way that felt both ethical and authentic.
“After working with her I was able to greatly simplify the content on my website and in all my marketing materials in a way that more simply & effectively speaks to my ideal client. She was also very knowledgeable and the feedback and guidance she provided have been absolutely invaluable to me feeling more confident in my brand & my marketing!
“Jessica’s focus on marketing ethically is truly unique & something I believe the whole world could benefit from!”
Jess Bonasso Burnout Rescue Coach | Author | Speaker, Radiant Self Care
Project Scope: Marketing strategy consultation
“Jessica has reviewed our website, facebook page and the hand-out leaflets for Honest Coffins. She did this with efficiency, good humour and patience. Her comments were incisive and valuable. I will be putting them into action forthwith.
“But the absolutely best thing (apart from liking Jimi Hendrix and the Doors) was that she is not pushy like all the other marketing people I’ve ever talked to over the last 20 plus years. Instead, she is pleasant, efficient and a delight to work with. A first-class consultant.”
John Connell Owner, Honest Coffins Limited
Project Scope: Copywriting (online ads) and marketing review
“Another fine job where Jessica went above and beyond the description of the contract. Jessica is really wonderful at what she does. She is very attentive to specific challenges, always a pleasure to work with, easy to communicate and walks you through the process from start to finish. She even simplifies complicated subjects for me.”
Sally Primrose Author, 10 Minute Vegan Recipes, Buddha’s Belly, The Better Smoothie
Project Scope: Marketing strategy creation and implementation
“I have had the privilege of working with Jessica on The Possible Missions Project since 2014. She brought a clear insight and an ability to find innovative ways to market within our budget constraints, as well as work with shifting project timelines without batting an eye. Her level of professionalism went above and beyond what the project expected, and we were all the better for it. I cannot recommend her more strongly for your own marketing projects.”
D. G. Speirs Novelist. Author. Storyteller.
Project Scope: Marketing review (marketing strategy)
“Jessica, I have really enjoyed your Facebook group and respect your advice and information provided about eco marketing. I used your infirmary as a guide for a to-do list for the coming months.
“I most enjoyed your honest input and feedback and the fact that you’re eco minded, which many other business advisers don’t quite understand.
“Also, it was good to get an objective, outside perspective to confirm suspicions or highlight things I haven’t thought of.”
Pip Pottage Owner, Pip Pottage Designs
“Jessica Lohmann of Ethical Brand Marketing is poised to become a dominant thought leader in the marketing strategy world, especially in Europe (Jessica is born in USA but lives in Germany) where they are quite a few years ahead of us in creating beauty and apparel brands that do not harm animals, people, or rivers. If you share Jess’s devotion to all creatures great and small, and/or you are/know a decision make in an ethical beauty/apparel brand, Jessica is a person you want to connect to while she still has time to take your calls!”
Ellen Melko-Moore Owner, Supertight Brand
Project Scope: Marketing strategy creation and execution (copywriting, website optimization, content creation incl. videos and photos)
“Jessica is great to work with. She is one of those rare gems who makes a substantial difference. She communicates well, gets the job done, has good ideas, thinks outside the box. She is an asset to any company or client she works with. We will definitely continue with Jessica in the future.”
Andre Retief Owner, Safari With UsResults:
- 44.59% increase in total bookings in 6 months
- 64.71% increase in direct bookings
- 27.5% increase in OTA bookings
- 47.54% of all bookings were direct within 3 months
- 3x Increase in online bookings during my first 6 months
- Named Ethical Tour Operator by Campaign Against Canned Hunting
Project Scope: Marketing strategy creation and implementation
“I had the distinct pleasure of working with Jessica. Her qualified marketing expertise and strategic thinking skills were very valuable while setting up a new international marketing strategy for our cloud product line. Jessica is a responsible and valued manager and the team simply loved the way she turned ideas into reality.”
Ingo Dignas Managing Partner, protel hotelsoftware GmbH
Project Scope: Brand identity consultation & copywriting assistance
“I feel so lucky to have come across Jessica and the fantastic work she does at EBM. I was curious to figure out how to niche down in my field to focus on what I’m really passionate about and Jessica gave me some truly valuable insights.
“Jessica was incredibly supportive and responsive whenever I had a question, and really went above and beyond. The worksheets provided by EBM helped to clarify a lot for me personally, gave me some great tools, a sense of direction and increased my confidence. I’m so impressed by Jessica’s work ethic in inspiring greater commitment to nature from her followers.”
Jenny Lewis Owner, Jenny Lewis Animation
Project Scope: Marketing strategy consultation
“I have learned a lot during the course of these consultations on how to position the brand, what works and what doesn’t. This is very much a work in progress but the consultation has definitely helped in forming a coherent marketing strategy.
“Jessica is very easy to talk to and helps with all aspects of the marketing knowledge. Working with Jessica is like working with a friend who understands you but also guides you. Our calls were more of a discussion rather than a one way exercise. The whole experience was very fulfilling. She is also not a clock watcher.
“If you are looking for someone who takes time to understand your business and is willing to help you with every marketing need, Jessica is your marketing guru. It was simply brilliant. I will definitely miss our regular catch ups!”
Arshad Khalid Owner, Ethiqana
Project Scope: Marketing strategy consultation
“Jessica really gets ethical marketing, she really gets brand, and she really gets strategy. She asks brilliant questions that bring out the thoughts that are difficult to put into words, creating a sound foundation for all customer attraction activities — so you can be sure to get results.
“But not only that — Jessica is also a delightful partner to work with. She’s warm, takes customer care super seriously and has got a great sense of humour. Besides, talking about music with her is lots of fun! We’re also both expats and I enjoy our little chats about our cultural experiences.”
Sabine Harnau Owner, From Scratch Communications
Project Scope: Marketing strategy creation, keyword research, website optimization, voiceover, video and graphic editing, copywriting
“Jessica is a very friendly, open, and honest communicator. I felt that I could totally trust her. She brought fresh eyes and new energy to the website, and she did so in a friendly, caring, can-do manner.
“At this point I am still making changes to the website, however Jessica has provided a much more coherent website for future use. She also made an excellent video with a voice over, as well as made some great graphics for Pinterest.
“If you want a genuinely ethical person to work for you, who will endeavour to produce the very best work, and who is also a pleasure to work with, then Jessica is for you.”
Aaron John Beth’el Owner, Wiser Day on Earth
Project Scope: Translations, Copywriting, Marketing creation and implementation
“I just really depend on Jessica’s opinion and the longer I work with her and try out other things, I realize how great she is. I so appreciate her thoughts, her opinion. So when she tells me something’s great, then I just trust her. Without her, I wouldn’t be where I am today. THANK YOU from the bottom of my heart for your dedication!”
Awital Zingg-Bollag Owner, MyGentleBorn
Project Scope: Marketing strategy consultation
“It has been our pleasure to work with Jessica! Her professionalism, efficiency and voiceovers are excellent. What I admired about working with Jessica, is that she not only provided excellent voiceovers, but also took active interest in making sure the overall product was a success. She was very patient and accommodating with our requests and her contribution above and beyond what we expected. I would highly recommend her expertise and services.”
Joseph Abraham Owner, PrepToon
Project Scope: Marketing strategy consultation
“Jessica is exceptional at what she does. I reached out to her to get help with my business and marketing strategy and her understanding of different types of niches and industries is truly astounding.
“Jessica draws from her years of marketing expertise and knowledge to tailor a service that is so precise, relevant and personable to your business so you would never feel like you’re just another number in her books.
“Her level of detail and attention to your business needs are also highly commendable and I have just booked into her Masterclass which is going to be really beneficial for me. Highly recommend her services!”
Gaayathri Periasami Owner, Baby Peppers
“Jessica Lohmann indeed exudes Passion. I just love how much attention she gives things. Wherever she goes, she is THERE…and you can FEEL her energy. I love how there’s no BS with her, either. You always get the REAL deal, which is why she’s so good at what she does. The world needs more people like Jessica! I’m so grateful to have connected with her through B-School when I was in Germany!!”
Brit Steuven Owner, Brit Stueven PR