Change is the only constant
Turn your business into a social enterprise so that you can keep up
The times, they are a-changin’
After a turbulent year of environmental activism and a daily dose of climate changing news, we rolled into a crazy era of a deadly pandemic that continues to hold us back.
But wait a minute. Is the Corona virus really holding us back?
Or, is this a start of a new beginning? A new world we’re being ‘forced’ to create. One that’s kinder, healthier and more abundant for all.
This current pandemic is a sign that we need to change how we live. Not only as individuals, but as a society. This is the first time the entire world is affected and many humans are starting to think, behave and shop more consciously than ever before. This is a good sign!
Because there’s still no motion of any government to make ecocide a crime and enforce that law, nature decided to take things into its own hands — or rather, roots!
Fact is: Nature is resilient. Humans and other animal species? Not so much!
In order to survive, we have no choice but to live in harmony with nature.
There’s nothing more that we want here at Ethical Brand Marketing. It’s written in our manifesto to help protect species and our environment with our marketing expertise.
Embracing this change will help your business thrive.
Why change a running system?
Consumers are now (finally) demanding more sustainability, honesty and transparency in the corporate world.
But also because causing harm to life on Earth and our environment is no longer an option. That’s it, we’re done with being destructive!
Business owners are currently responding by changing the way they:
- Run their business
- Produce their products
- Market their brand
If you or your customers want you to become more sustainable by optimizing your supply chain with ethical production and healthier ingredients, making internal changes to be ‘greener’, and investing in conservation efforts, you’re on the right path and have a huge opportunity to become a leader in your industry.
Let me help you turn your business into a social enterprise.
Dare to be rare
It’s uncommon — is there even ONE example?? — for a large brand to transform their business into a social enterprise without using greenwashing.
The act of giving a false impression or providing misleading information about how a company is more environmentally-friendly than it really is.
Greenwashing is quick and easy, but extremely dangerous as it only fools some consumers temporarily. Humans don’t want to be lied to and they always find out the truth which is never good for business.
The large brands are figuring out that they can’t get away with greenwashing. So, they’ve started getting external help to set sustainability standards within their organization. But, it’s a very slow and expensive process.
This is good news for you as an SME because it’s quicker and easier for you to change a few internal structures than it is for a huge conglomerate.
And it’s even easier for a startup to take this route than change later. Obviously.
What to expect with change
If you’ve been in business for awhile, transforming your business into a social enterprise will add extra work to your already full plate and it may also pose uncertainty during the strategic developing and execution phases because this is all new and there is a learning curve for you and your team.
Especially when it comes to creating an ethical marketing strategy without the manipulation which has become so commonplace, it’s practically invisible.
When you hire me to create your ethical marketing strategy and transform your business into a social enterprise, I’ll do all this extra work for you and work with your marketing team so that you can concentrate on your core business.
Are you ready to ease into this change?
Hiring me is right for you if you:
- Lack strategic marketing and sustainability development expertise.
- Have the expertise, but lack the time or desire to do it yourself.
- Don’t want to hire an expensive in-house marketing strategist.
- Are stuck too deep in your own business and need a fresh, new perspective.
- Want to concentrate on moving your business forward.
- Need to ease the workload of your marketing team so they can concentrate on creating content and engaging with customers.
- Strive to become an industry leader.
- Want to make a positive impact.
If any of this is true for you …
… then you’re in the right place!
Who your team will be working with
Hi, I’m Jessica, founder of Ethical Brand Marketing. I have a team to help me with various operational tasks, but I’m the actual person you and your team will be working with.
After earning my marketing degree in 1991, I’ve helped companies spread their wings and fly.
Yes, you read correctly. 1991. That’s how long I’ve been studying what motivates customers to buy, honing my skills in targeting different audiences — and putting activities in place that turn them into customers. And then keep them happy. Super happy.
As an advocate for ethical marketing, I don’t use manipulation tactics such as urgency and scarcity that make consumers buy things they don’t need, let alone want. These tactics are used to make us feel inadequate or arouse the fear of missing out (FOMO).
Instead, I encourage healthier consumption practices to help save species and our planet.
I’ll help you implement proven ethical marketing practices that not only inspire customers to support you but also help bring conscious consumerism to the mass market.
This way, you’ll have more loyal customers so that you can enjoy a bigger ROI.
So that you thrive!
Are you ready to move forward?
Word on the path
Andre Retief: Owner, Safari With Us
“Jessica is great to work with. She is one of those rare gems who makes a substantial difference. She communicates well, gets the job done, has good ideas, thinks outside the box. She is an asset to any company or client she works with. We will definitely continue with Jessica in the future.”
Jessica Lohmann was hired to create and implement an Ethical Marketing Strategy for Safari With Us in October 2015.
48% = Increase of direct bookings after only 3 months of implementation.
434% = Increase of direct bookings from 2nd quarter 2015 (3 months before hiring Jessica) to 2nd quarter 2016 (6 months after hiring Jessica).
Arshad Khalid: Owner, Ethiqana
“I have learned a lot during the course of these consultations on how to position the brand, what works and what doesn’t. This is very much a work in progress but the consultation has definitely helped in forming a coherent marketing strategy. Jessica is very easy to talk to and helps with all aspects of the marketing knowledge. Working with Jessica is like working with a friend who understands you but also guides you. Our calls were more of a discussion rather than a one way exercise. The whole experience was very fulfilling. If you are looking for someone who takes time to understand your business and is willing to help you with every marketing need, Jessica is your marketing guru. It was simply brilliant. I will definitely miss our regular catch ups!”
Ingo Dignas: Managing Partner, protel hotelsoftware GmbH
“I had the distinct pleasure of working with Jessica. Her qualified marketing expertise and strategic thinking skills were very valuable while setting up a new international marketing strategy for our cloud product line. Jessica is a responsible and valued manager and the team simply loved the way she turned ideas into reality.”
D. G. Speirs: Novelist, Author, Storyteller
“I have had the privilege of working with Jessica on The Possible Missions Project since 2014. She brought a clear insight and an ability to find innovative ways to market within our budget constraints, as well as work with shifting project timelines without batting an eye. Her level of professionalism went above and beyond what the project expected, and we were all the better for it. I cannot recommend her more strongly for your own marketing projects.”
Alessandra Campoli: Lecturer, Art and Design, University of the Highlands and Islands
“Thank you so much for today’s lecture and for your generosity in sharing your experience. It was really interesting and thought provoking. The comments after your lecture were all very positive and I hope some of our students would be able to embrace a more ethic way of working in the future.
Sabine Harnau: Owner, From Scratch Communications
“Jessica really gets ethical marketing, she really gets brand, and she really gets strategy. She asks brilliant questions that bring out the thoughts that are difficult to put into words, creating a sound foundation for all customer attraction activities — so you can be sure to get results.
But not only that — Jessica is also a delightful partner to work with. She’s warm, takes customer care super seriously and has got a great sense of humour. Besides, talking about music with her is lots of fun! We’re also both expats and I enjoy our little chats about our cultural experiences.”
Jess Bonasso: Burnout Rescue Coach, Author, Speaker
“I started working with Jessica after meeting her in another program. I loved her & her niche around “ethical” marketing because for years I’d struggled with marketing in a way that felt both ethical and authentic. After working with her I was able to greatly simplify the content on my website and in all my marketing materials in a way that more simply & effectively speaks to my ideal client. She was also very knowledgeable and the feedback and guidance she provided have been absolutely invaluable to me feeling more confident in my brand & my marketing! Jessica’s focus on marketing ethically is truly unique & something I believe the whole world could benefit from!”
Get ready for a change
Once you’re ready to turn your business into a social enterprise, we’ll start by getting to know each other on a free 30 minute strategy call to talk about your business goals, current strategy, previous campaigns, etc.
You don’t need to prepare for this call.
If we’re a good fit and you want to move forward, I’ll send you a proposal and a project timeline.
We’ll then schedule another call to go over your proposal.
Once hired, I’ll schedule another call with you and/or your marketer so that we’re all on the same page. You can be as involved as you wish. But please note that there may be times when your team has to include you in the decision-making process.