The Marketing Trail: Attract ideal travelers
Free ethical marketing insights and resources for responsible travel teams building conservation-driven, community-led experiences for conscious travelers.
The Marketing Trail is a free responsible travel newsletter for brands who want to attract travelers that actually care. Each issue covers one thing clearly, focused marketing insights to help you attract travelers who show up for the right reasons.
What lands in your inbox
Each issue of The Marketing Trail covers one thing clearly. No content calendar filler or roundup of trends you’ll forget by Thursday.
When you sign up and confirm your subscription, we’ll send a series of helpful tools and invitations to support you:
- Positioning guide: 5 reasons why mindful travelers skip your tours (and how to change that)
- Replay of the “From Off-the-Map to Fully Booked” travel marketing workshop
- A link to access an interactive Miro board to clarify your unique value
- Your personal invite to join Mark the Map LinkedIn group
- A two-part messaging challenge to refine your brand positioning step-by-step
- A personal invite to a free 1:1 Marketing Strategy Session
These materials are designed to help you stand out without greenwashing, vague claims, or generic sustainability slogans
What you’ll find in the archive
What subscribers say
“The expert in ethical brand marketing recently shared ’15 signs your marketing strategy isn’t working (even if it looks like it is)’. As someone at a fairly early stage of building my freelance brand, I always gain a lot from this newsletter.”
Daniel Clark
Writer, Researcher, Editor, Translator
Brilliant work, invisible brand?
Standing out isn’t loud. It’s clear and specific.
Fill your trips with travelers who show up for the right reasons
Marketing insights for responsible travel brands. How to close the gap between the experience you create and the bookings that follow.