Once upon a time.
There was a brand who was born into this wild, wild world.
A quite destructive world.
One filled with cheap labor, animal cruelty, toxic ingredients and lots of greed.
The young brand wanted to change that so he started to help other brands who are full of love, not greed.
His vision was so strong and he began to do some really great things to help those brands.
But, something was wrong. His rockin’ theme – a passion of his mother – wasn’t resonating with others. And so that brand had to do some deep soul searching.
And talked with a few friends before deciding to get some help!
Now, things are looking a lot brighter for that brand!
Thanks so much for sharing this! I am in a similar position and absolutely love learning about branding (I also have Fiona Humberstone’s book), and would love to do some myself but also realise that it’s probably best left to a professional. It’s on my list for 2020, and I cant wait – I think it’s so important for projecting a professional and appealing image to the types of clients I want to work with. Loving the new look – so fresh and energising!
Yes, Fuschia, you hit it on the nail! It saddened me to not be able to do this as well myself, but was also great to be able to get the guidance and templates so that I can just roll with them now. I now feel I didn’t ‘give up’ anything, just needed to be shown the right path to take. You’re also very creative and have a keen eye for good design and will probably find the process similarly enjoyable when you go through it. Looking forward to seeing it in 2020, great goal setting btw! 🙂