Before the internet, marketing was different!
In November, I outlined seven things to implement in your ethical marketing strategy.
With consumerism at an all-time high, our unconscious approach to how we sell and market and what we buy has caused much damage to our environment as well as to families and plants and animals.
Is marketing to blame? Partially, yes because the way you market matters.
Going into this industry, I had no clue of the damage that would soon be considered normal. I was young, it was 1991 when I graduated with my marketing degree and things were different. Very different.
There was no internet.
Startups and entrepreneurs weren’t popping up like weeds like they are today. Consumers shopped at physical stores, not knowing how anything was made or sourced. Spreading awareness consisted of the media outlets feeding us filtered information (still does) and people writing books or articles in magazines or talking with each other.
Marketing consisted of the 4 Ps (product, price, promotion, and place). Still does, but we no longer talk about them. Now, we talk about click funnels, SEO, A/B testing, opt-ins, email lists, customer journey, etc. Which sounds great because we know SO much more about our customers than ever before. Isn’t this a good thing for us marketers?
Yes and No.