To tame that monster we created.
In my last post, I talked about six cool things that happen when you practice ethical marketing.
If you haven’t noticed, I’m an advocate for implementing ethical practices because marketing manipulation causes too much damage to people, animals and our environment.
Since we can now easily get into the heads of our consumers via technology, we’ve created a monster.
While it’s fascinating – and important – to know how your customers think and what they want, it’s horrifying to know how much damage this has caused our society and our environment.
According to the United Nations, “the fashion industry contributes 10% of global greenhouse gas emissions due to its long supply chains and energy intensive production.” Yikes!
And yet, we produce, produce, produce and buy, buy and buy some more.
Because persuasive marketers convince us that we need more stuff.