Marketing consultant for Nature-based Solutions and nature tech leaders

Strategic marketing direction and execution for NbS and nature tech organizations that need senior-level guidance without hiring a full-time marketing director

You’re developing Nature-based Solutions (NbS) and nature tech that restore ecosystems, sequester carbon, or protect biodiversity. Your science is solid. Your impact is measurable. Your marketing doesn’t reflect that depth yet. I step in as a marketing consultant when you need senior strategic direction without hiring a full-time CMO (Chief Marketing Officer), translating ecological complexity into funder-ready messaging that holds up under scrutiny.

I work with lean teams who need clear market positioning and decision frameworks that survive due diligence. That includes building the systems and the hands-on execution that moves things forward, like conscious copywriting, AI search optimization, analytics and Notion setups, content plans, and research.

Who this is for

You’re doing rigorous ecological work, and your marketing isn’t bringing in the funders and clients it should.

You feel this if:

  • Funders say they’re interested, then ask for proof you can’t provide yet
  • Your message sounds generic next to less rigorous projects, and fear of greenwashing keeps you from saying more
  • Your technology works, and funders and buyers can’t tell what it does differently from other tools
  • You’ve spent budget on tactics that didn’t work, and you’re not sure they were the right ones

Strategy first, then execution

Your impact is real. What’s missing is a strategy that turns it into funder-ready and policy-ready language, and a steady pipeline of qualified leads. More marketing won’t fix that. I start with strategy, then build the systems and execution around it.

This is for NbS and nature tech founders and teams in ecosystem restoration, reforestation, rewilding, regenerative agriculture, and the tools that protect species and habitats.

If competitors with weaker claims are louder than you, specific, substantiated messaging is your edge. It’s where green claims compliance and marketing meet.

Not purely NbS? Start with my guide to ethical marketing for impact brands.

Apply for a consultation
A family of 5 European Bison (Wisent) starting at the camera

What does a marketing consultant for Nature-based Solutions and nature tech do?

Strategic marketing leadership

I focus on strategy and decision-making systems:

  • Positioning that communicates ecological and financial value credibly
  • Messaging architecture that turns scientific complexity into funder- and policy-ready narratives
  • Decision-making systems your team can run independently
  • Coaching for your marketing or communications lead to build internal capability

How I work with NbS and nature tech leaders

I lead the strategy and stay close enough to the work to make sure it gets implemented. Some clients work with me for a focused project. Others stay longer on retainer. We figure out what fits during our work together.

Phase 1: Assess and align

Diagnose where clarity breaks down, identify your priority audiences, and create a focused stop-doing list

Outcome: Strategic focus replaces scattered marketing efforts

Phase 2: Build strategic backbone

Develop messaging architecture, strategic guardrails, and decision frameworks your team can use independently

Outcome: Consistent messaging your team can run without you.

Phase 3: Transfer and ownership

Document everything, establish clear ownership, and hand your team the systems and skills to run it. You can take it from here, or keep me on if it’s paying off.

Outcome: Your team owns the system. If we keep working together, it’s because it works, not because you’re stuck.

Let’s see if we’re a good fit

What success looks like

By the end of our work together:

  • Your messaging is credible, specific, and consistent across pitch decks, website copy, and partnership proposals
  • Your team makes faster marketing decisions without second-guessing every choice
  • Impact is communicated with integrity, no greenwashing accusations, no vague claims
  • You have reusable frameworks for positioning new projects, products, or funding rounds
Start the conversation
Jessica Lohmann, founder of Ethical Brand Marketing, on the beach in The Netherlands on a windy afternoon
In marketing since 1991. Way more excited about rewilding and wetland restoration projects than vanity metrics.

Frequently asked questions

Agencies run campaigns at volume, often through a junior account manager learning on your budget. You work directly with me. I lead strategy and do selective execution, then hand your team the systems and skills to run it. We continue long-term only when it’s paying off.

Not a problem. Plenty of early-stage NbS and nature tech teams start with no one in marketing. I handle some of the work myself, and for the rest, like SMM (social media management), I show you what to hire for and when, and can point you to the right person. You don’t need a team in place to start.

Yes. Funder-readiness is one of the most common focus areas for NbS and nature tech businesses in growth phases. That means translating ecological impact into financial narratives, clarifying your differentiation in crowded markets, and building credible impact communication that resonates with impact funders.

It depends on where you’re starting and how much needs fixing. Marketing works like restoration, not a light switch, so strategy comes first and results compound from there. I set realistic milestones up front, so you can see progress before revenue catches up. We reassess as the work shows what it needs.

I work with 2-3 organizations at a time for focused attention. Depending on current commitments, we can usually begin within 2-4 weeks of finalizing our agreement. If you’re preparing for an urgent funding round or partnership deadline, tell me during your consultation, I may be able to adjust timelines.

Yes. Nature tech is technology built to protect nature, from satellite monitoring and environmental DNA testing to learning what animals are saying. I build marketing and messaging strategy for nature tech founders so their technical depth reaches the buyers and funders who need it.

How to start

I work with 2-3 brands at a time to keep strategic focus. If you’re leading an NbS or nature tech organization that needs marketing clarity, apply for a 30-minute consultation about your specific challenges.

Apply for a consultation