for Eco Creatives

Attract mission-aligned clients in an ethical way

Break free from the draining feast or famine cycle with a steady stream of revenue and eco-friendly clients!

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Shine on and Stand Out

Learn how to attract the right clients and make your marketing work for you with an effective and manageable strategy that aligns with your ethical values, and creative expression.

Mindfully crafted by:

Get your marketing working for you

It’s wonderful that you found a way to combine your passion of nature with your creative talent!

However, when you started freelancing, you likely didn’t plan to wrestle with the intricacies of running a business, navigating the labyrinth of marketing tactics, and the nuances of sales processes.

Instead, you set out to amplify your positive influence, using your talent as a catalyst to create change.

And now, it seems like your days are filled with stunted growth that you never envisioned for your empowered entrepreneurial journey.

Your envisioned Garden of Eden has turned into a desolate dessert.

If you’re a nature-loving creative struggling to find your footing in the freelancing world, you’re not alone.

You have to nurture your garden to bear the fruits

 It’s time to amplify your influence and secure a sustainable income for your business.

Facing some rough challenges

Many talented individuals like you face a range of challenges that hinder their progress.

From the constant struggle of not having a steady client base to the frustration of not meeting revenue and impact goals, it can be disheartening.

What’s more, attracting ideal mission-aligned clients who share your passion for sustainability and ethical practices can feel like an uphill battle.

And let’s not forget the all-too-common dilemma of having to continue working on non-desirable projects or clients just to make ends meet.

Where is the end of the rainbow?

Your vision

Your journey began with a grand vision to bring about a significant shift in the world. And you’ve made some headway and have gained recognition with your favorite clients.

However, for the past year, or even longer, you’ve been feeling drained, frustrated, and worried, experiencing bouts of mission fatigue creeping up every now and then.

Those super wicked problems like climate change that you vowed to help solve when you started your business, seem way too far fetched now.

This is what the feast or famine cycle does to a person and society, since it certainly doesn’t help anyone create change in the world.

It’s a problem you definitely want to solve.

For yourself, your business and society at large.

Why you want to change a non-running system ASAP

If you continue moving along with your challenges and don’t nip them in the bud soon, they will intensify.

Breaking free from the feast or famine cycle isn’t just about financial stability, it’s also about:

  • Aligning your talent with your passion and values
  • Working with mission-aligned clients on impactful projects
  • Meeting your impact goals and actually seeing the change you want to help create
  • Ensuring the longevity of your business

If you seek this kind of freedom and security in your business, then shatter the feast or famine cycle for good!

Great news, you can build the business you desire!


By getting your marketing to work FOR you, so that you can soon spend your time and energy on what you do best: Serving your clients exceptionally and inspiring others with your talent.

 Master your marketing

Navigating the path of a purpose-driven professional can be challenging and stressful. We’ve already established that.

The solution? Build an ethical and manageable marketing strategy generating consistent income and positive impact.

No more doubts about whether your marketing efforts are self-serving and wasting your time!

Learn more about your brand and your clients so that you can easily attract your ideal clients, those who have the budget and want to invest in you as opposed to chasing clients who penny pinch you.

No more getting frustrated with too much pro bono work!

This way, you can run your business without the stress of living on a month to month basis!

No more struggling or stress when your marketing is working for you

 The time is ripe to plan for profit

With your new marketing strategy, you’ll also know what to write for your next blog post, or whether you should be blogging at all. Maybe blogging IS a waste of your time!

You’ll learn which marketing activities serve you before you get so desperate and start dancing like no one’s watching on TikTok. Desperation appears in mysterious ways! Who knows though, maybe TikTok is where you need to be.

If you’ve tried a bunch of things and nothing’s working, wouldn’t it be better to get strategic so that you finally start spending your precious time and energy on things that work?

Marketing is only a waste of time if you’re not doing what’s right for you and your brand.

I can help you figure out what’s right for you.

Let’s get strategic!

Who you will be working with

Jessica Lohmann, Founder of Ethical Brand Marketing

Hi, I’m Jessica, founder of Ethical Brand Marketing and speaker for nature.

In 2013, 22 years after graduating with a BBA in marketing, I felt disillusioned by manipulative strategies and a bit bruised by corporate life, so I left to forge a new path that aligned with my values and passion for nature.

Ever since, I’ve worked with hundreds of freelancing creatives and eco-friendly brands in various industries worldwide to help them create and implement an ethical marketing strategy.

As my business grew, so did my ambition. In 2018, Ethical Brand Marketing was born, a testament to my commitment to reshape the marketing industry.

Understanding the power of education, I’m now teaching nature-loving freelancing creatives like you the step-by-step process you need to market and scale your business in a way that aligns with your values.

Up next: What others say about working with me.

Word on the path

Safiya Allaf

Results: “Already everything that I’ve learned from the course and have action implemented has brought in new opportunities. And I know that it will continue to bring in more opportunities like down the Like this time next year, I’ll be like, why did I even hesitate on investing in my business?”

“I’ve been invited to do two talks, different networking events, which is really cool, all around sustainability and the kind of sector that I’ve chosen that I want to work in.

Overall satisfaction “5 stars = Excellent: It was really hard at times and definitely challenging to dedicate the time each week but I am so glad I signed up. While externally my business hasn’t changed much, I still have the same handful of clients and my revenue hasn’t suddenly increased. BUT the internal change, the growth in confidence and the mindset shift have done a complete 180.”

About solving her problem: “[I feel] empowered and armed with the right tools, knowledge and resources to bring in my dream clients.”

Watch Safiya’s feedback on Marketing by Nature

Stacey Shaller

Results: My LinkedIn network has completely changed and has taken a 180 as far as who’s in there and there are definitely people in my niche. It’s no longer just a void of whoever whatever people so that, I think is a tangible thing.

“And I have gotten a few actual inquiries now from people who found me online or that I met at an event. So I have deals now that I’m working through and potential clients that I’m currently talking to. There’s a big one, too. I got a small client as well.”

Overall satisfaction “5 stars = Excellent: The program was very in-depth and comprehensive. I can see and measure progress from when I started to now. The rest of the group was also great and worked well together.

“Jessica, you dug deep in this program. This program really breaks it down, gives you the tools and strategies to go after what you want, how to know what is working and what isn’t working.

“Jessica is an amazing coach and you’ll quickly find your strengths and weaknesses. You’ll be able to work through those sticky points and come out the other side with the tools and strategies to start a business effectively.”

“I now know why I wasn’t able to get the clients I wanted and earn the money I wanted back then. My mindset has shifted from freelancer to business owner and I have systems and strategies in place to build the business I want.”

Watch Stacey’s feedback on Marketing by Nature

Anna Korlath

Results:“I had an increase in social engagement, coffee chats, and followers…”

Overall satisfaction “5 stars = Excellent: It was well planned with all the subjects, the templates are amazing, and your availability made it go over and beyond. I think the material and the framework of how to build an offer and ideal client will be what I always use from now on. I really like the structure.”

Biggest win: “I now know what steps I need to take, no matter how many times I need to take those steps, and know how to get to the results. Even if I want to build a whole other business, I would have the tools, and that was the most valuable.”

“It’s a great opportunity to get your business going. The constant support and feedback, and the live aspect pushed me to do the work. Honestly, it was great how it was.”

On her key takeaway: There are too many. I think all the parts gave great insights. But the most important one is probably that one has to know very precisely what the business goal is.”

Watch Anna’s feedback on Marketing by Nature

Tara Pigott

Recommendation: “It’s a really comprehensive programme that will transform the way you approach marketing for your business and will likely be indispensable for your success and your overall business satisfaction.”

Most valuable:Learning documents and worksheets”

Tangible results:Feel more confident and I manage my time better”

Biggest win: “Finding out what industry and clients I want to work with – aligning my passions with my work.”

On her key takeaway: “Confidence charging my value.”

Don’t let mission fatigue settle in

As a freelancing creative in the digital age, you may often find yourself caught in a whirlwind of challenges and emotional discomfort that can hinder your productivity and peace of mind.

Here are three main challenges that can keep you stuck in the never-ending feast or famine cycle:

Lack of a steady client base

Navigating the turbulent waters of a fluctuating client base can feel like sitting on a rollercoaster of uncertainty and anxiety. The inconsistent income and constant stress and worry can make you feel as though you’re constantly trying to catch a leaf in the wind, while your personal life and self-confidence take a hit.

1. Unpredictability and constant worry become the norm
You never know when the next project will come, causing you to worry about money 90% of the time which makes it hard to plan for the future. Every expense during ‘famine’ times — even with essential business tools — triggers a hesitancy to spend because you struggle to pay your bills. And during ‘feast’ times, you tend to overspend on things you don’t need, and regret your purchases later. You’re always on your toes, ready to jump on any opportunity, desperately trying to catch a leaf in the wind.

2. Impacts on personal life
Your personal life often takes a backseat. You find yourself cancelling plans, or unable to fully enjoy your downtime due to the looming uncertainty, like a dark cloud that just won’t drift away. You feel embarrased when your friends and family ask how your business is doing, so you try to change the subject. You start to feel pressure from your partner who receives regular income without fail even when there is none.

3. Underutilized skills or services
If certain services you offer aren’t being utilized frequently, they may start to rust. For example, as a graphic designer, if you’re not regularly creating logos or website designs, your design skills could become outdated. You may not know how to reduce CO2 on your clients’ websites, or which tools to avoid that steal data and are not GDPR-compliant. This could lead to a lack of confidence in offering these services, further reducing your client base and keeping you small.

4. Loss of self-confidence
You’re constantly chasing after clients, whether it’s being all over social media until 10pm posting and engaging with anyone and everyone, or DMing until the cows come home, only to face rejection with no new clients which can take a toll on your self-esteem. You start doubting your skills and capabilities.

It’s OK if you’re running into any of these obstacles. You can ask for help, especially if you’ve tried to navigate these choppy waters alone and ended up capsized. Seeking guidance can provide new strategies to manage these challenges.

Negative impact on creativity
Creativity ebbs and flows, and it’s perfectly normal to have periods where you feel less inspired. However, if this continues, your situation will not improve. Are you experiencing the following challenges resulting from a negative impact on creativity?

1. Uninspired output: You find yourself churning out work that lacks depth and originality. It’s like your usual spark has been extinguished and you’re left with a dull ember, struggling to ignite your creativity.

2. Recycled ideas: Instead of the innovative concepts that you’re known for, you notice a pattern of re-using old ideas. Your portfolio starts to feel monotonous, like a repeating loop of similar projects.

3. Lowered self-perception: As your creativity wanes, so does your confidence in your skills. You feel your work isn’t living up to your own standards, leading to a dip in your self-esteem and how you perceive your capabilities as a creative.

4. Hindered problem-solving: Creativity often involves solving problems in new and inventive ways. When your creativity suffers, this ability also takes a hit and you find it more difficult to come up with effective solutions.

5. Increased stress levels: The struggle to maintain your creative standards often results in a spike in stress levels. This can further compound the issue, creating a challenging cycle that’s hard to break free from.

6. Reduced desire to engage: As per the research done involving real problem-solving activities, a negative impact on creativity can lower the tendency to engage in creative tasks.

The key is to not let these periods define you or your work, and to find a solution so that you can recharge, seek new inspiration, and come back stronger.

Unmet financial and impact goals
If you’re not earning enough revenue, or making much of a positive impact in this world, you might find yourselves constantly grappling with these, and more, challenges:

1. Financial stress: You start questioning your pricing structure, undervaluing your services or even doubting your worth as a creative professional. You worry about money about 90% of the time, checking your bank account every week to see if your clients have paid yet.

2. Lower productivity: You feel demotivated and start to procrastinate by delaying or avoiding work, struggling to make progress on projects. You also feel overwhelmed by your to-do list and get this knot in your stomach about the sheer volume of tasks you need to manage, confused about where to start. You become paralyzed by the pressure, which can lead to an inability to take effective action.

3. Decreased client satisfaction: You’re not meeting your clients’ expectations, resulting in unhappy clients, numerous revisions, and a decrease in repeat business or referrals.

4. Limited Visibility: You’re struggling to get your work in front of the right people. Despite your efforts, your website isn’t ranking on search engines, your social media posts aren’t getting engagement, and your email list isn’t growing. You feel like you’re shouting into a void and not reaching the audience you want to serve

5. Ineffective Communication: You’re having trouble convincingly communicating the value of your services. Your potential clients aren’t clearly seeing how your work can solve their problems or enhance their lives. This could be reflected in low conversion rates, difficulty closing sales, or feedback that your offering isn’t clear or compelling.

These symptoms can all feed into each other, creating a vicious cycle that’s hard to break out of. Recognizing these symptoms is the first step towards overcoming them and achieving your goals.

Take the first step

If you’re grappling with even just one of these challenges, know that you are not alone.

Navigating the unpredictable waves of a fluctuating client base, the stress-induced creative blocks, and the personal life impacts can indeed be challenging for eco creatives.

The feeling of isolation and a dwindling self-confidence can make the journey seem quite daunting. 

Since you’re not alone in this journey, it’s okay to face these challenges. In fact, they’re a sign that you’re pushing your boundaries and growing.

Many creatives, like you, have dreams as vast as the sky and encounter these hurdles on the path to achieving them. And guess what? We’re here, all set to help you turn these dreams into reality, steering you along an ethical, fulfilling, and ultimately successful creative journey.

Recognizing the challenge is the first stride towards overcoming it, so give yourself a pat on the back! You’ve already taken that crucial first step.

Now, let’s march ahead together, navigating these challenges and crafting a future where your work doesn’t just pay the bills, it also sparks joy and fulfillment in you.

Dream big and take the right steps to make that dream a reality

Ready to take the next step? Let’s dive in!

Stand out and become aVisionary Leader for Nature 

Visionary Leaders for Nature are the future incarnation of successful freelancing eco creatives.

They are beacons of authenticity and impact, fueled by their natural ability to deeply connect with their audience.

Their creative solutions surpass expectations and spark a chain of inspiration.

Stand out as a freelancing creative

Be like Elk, King of the Forest, who symbolizes visionary power!
Stand tall and proud as you use your craft to shift behaviors and create change.

With a combination of creativity, passion, and an unwavering commitment to ethical practices and protecting nature, successful visionary leaders for nature lead large client projects, win industry awards, spark conversations, provoke thought, and inspire consumers to connect more with nature and shop consciously.

They are not afraid to push boundaries or challenge the status quo, resulting in work that is not only aesthetically pleasing; it also carries a powerful message.

Their success is defined by more than just financial gain. They also measure success through their impact and the positive change they bring about.

They’re continuously thinking and working towards growth and learning, embracing every opportunity as a chance to expand their skills and knowledge.

Those who stand out have the opportunity to become Visionary Leaders for Nature.

Evolve into a highly sought-after eco creative

And lead the charge in your field where your success will be measured not only in revenue, also in the impactful, ethical narratives you create.

Introducing Marketing by Nature,

a 10-week live interactive program exclusively designed for freelancing creatives like you who want financial security and ease in your business, resulting from marketing that aligns with your values.

Together, we’ll harness nature’s essence in your strategies, championing organic growth and nurturing connections.

Marketing by Nature : The Program

Discover how to naturally stand out and forge meaningful connections and long-lasting partnerships with mission-aligned clients.

So that together, you can create epic award-winning campaigns that inspire generations to connect with nature and shop consciously.

The intention of Marketing by Nature is to help you get your marketing working for you so that you no longer have to worry about it, freeing up time for successful client relationships and creative campaigns that inspire action.

Ready for an ethical, natural approach to your marketing?

Welcome aboard!

Nature’s Way Marketing Model

Prepare to embrace the transformative power of marketing that’s inspired by nature, the next-level model that will help you truly thrive as a caring creative professional.

This groundbreaking approach is all about harmonizing your innate talent with the rhythmic patterns of nature, allowing you to navigate the marketing ecosystem with ease and authenticity.

As nature inspires creativity, this model will inspire you to cultivate ethical strategies that attract mission-aligned clients, nurture client relationships, craft effective messaging, and leverage data-driven decision making.

Biosphere Branding Bridge

Bridge the Gap

Use your creative talent to strategically attract mission-aligned eco-friendly clients and carve a pathway to form deep connections and strong collaborations by crafting a rock-solid marketing foundation.

Rooted Relationships

Nurture your Clients

Serve your clients and end consumers (your clients’ customers) brilliantly by deepening your understanding of their needs and honing your craft and offerings to meet them optimally.

Nature's Narratives

Spread your Message

Use creative messaging and inspiring content to craft a unified narrative across platforms to enhance your visibility and credibility, deepen audience connections, and empower yourself to drive change effectively.

Forest of Facts and Figures

Analyze to Optimize

Master your metrics to understand and reach your audience effectively, allowing for strategic decision-making, optimizing marketing strategies, and ultimately, enhancing customer relationships and reach.

Embark on this journey to grow your business and your positive impact!

Enter the garden of Marketing by Nature

Enter the garden of Marketing by Nature

The Program Structure

In order to reap an abundant harvest from your marketing efforts, I’ll take you on the right path through these six modules to move you from having to chase clients who can’t afford you to attracting mission-aligned eco-friendly clients with a good budget so that you can secure the future of your business and mission.

The first module: Sow your seeds, is the strategic foundational component. You need a strong foundation first before you can build the rest and achieve success, so we’ll work on this module for a total of three weeks while the other modules will be one week.

Eco Creative's Adventure : Marketing by Nature Trail

Module 1: Sow your seeds

Build a rock-solid foundation for your ethical marketing strategy and create an irresistible offer to attract your ideal clients for long-term success.

In this step, you will start to build a rock-solid foundation of your ethical marketing strategy and an irresistible offer for your ideal clients.

You will gain clarity on the areas requiring your attention to establish your business for long-term success.

Some expected results:

  • Knowing your worth: You’ll know exactly why clients should hire you and not your competition which will help you communicate your value to your clients on sales calls.
  • Identifying ideal clients: You’ll have a crystal clear understanding of who exactly you want to work with.
  • Attracting ideal clients: You’ll have a better positioning in the market to be able to attract those people so that you don’t have to ‘find’ or ‘chase’ them.
  • Offering mastery: You’ll have an irresistible offer on the table and know how to easily build them in the future.

Module 2: Cultivate your narrative

Craft a unified narrative across platforms to enhance your visibility and credibility, deepen audience connections, and empower yourself to drive change effectively.

In this module, you will create your messaging and content ecosystem to be able to work toward positioning yourself as a visionary leader.

You’ll acquire the skills to effectively disseminate your message, while also organizing your copy within a content library that you can easily navigate.

Writing good copy only gets you so far, so you will also learn the basics of the world of SEO so that you communicate with humans and optimize for machines.

All this will streamline and enhance your communication, allowing you to consistently attract your ideal clients.

Some expected results:

  • Narrative cohesion: Craft a unified narrative across platforms to ensure a consistent and compelling message that resonates with your audience and builds your brand identity.
  • Expertise authority: Enhance visibility and credibility by effectively conveying your expertise and unique perspective, establishing yourself as a trusted authority in your field.
  • Storytelling impact: Deepen audience connections through engaging storytelling, fostering a loyal following that aligns with your values and mission.
  • Catalyst for change: Empower effective change-driving by leveraging your narrative to inspire action and influence positive outcomes within your industry or community.

Module 3: Prune your plan

Transition from strategy formulation to application, removing the guesswork of content and timing. With a detailed implementation plan, you will gain confidence, refine your craft, and grow your freelancing business.

Just creating a marketing strategy will not help you attract ideal clients and impactful projects.

What good is a strategy if it just sits on your hard drive collecting dust?

This module gives you the simplified process to implement your strategy in a way that aligns with your values and schedule, ensuring effectiveness and convenience.

Say ‘goodbye’ to insecurity about what to post, where, and when.

You’ll get the inside scoop on how to gain clarity and confidence in mapping out a realistic marketing plan so that you can focus on your craft and move the needle forward in your freelancing business.

Some expected results:

  • Decreased stress: You’ll have a manageable promotional strategy.
  • Implementation confidence: Develop the confidence to transition from strategy formulation to practical implementation, ensuring that your marketing efforts align with your values and schedule.
  • Streamlined execution: Eliminate guesswork related to content creation and timing, gaining a clear and efficient plan to execute your marketing strategy.
  • Strategic focus: Shift from busywork to profit-driven tasks, refining your marketing approach to maximize impact and results.
  • Time and money savings: Say goodbye to the anxiety of scattered marketing efforts and instead achieve a realistic and manageable marketing plan that saves you time and resources.
  • Enhanced presentation: Boost your self-image and presentation confidence with a systematic marketing plan, allowing you to present your portfolio effectively.
  • Valuable marketing skills: Acquire valuable marketing skills through structured planning, making marketing tasks feel manageable and empowering.
  • Confidence boost: Transform from feeling that marketing is a waste of time to having the confidence that your marketing activities are purposeful and beneficial to your freelancing business.

Module 4: Nurture symbiotic sales

Break free from the ‘feast or famine’ cycle using a robust sales process.

Learn to counter objections with confidence and intent, shortening your sales cycle and liberating you from pitch-induced anxiety.

In this step, you’ll learn how to handle objections with confidence and intention, rather than fear which diminishes your sales cycle.

Reclaim your business and establish yourself as a valuable service provider, deserving of fair compensation for your talent.

Some expected results:

  • Confidence in objection handling: Develop the confidence to address objections with intent and composure.
  • Liberation from ‘feast or famine’: Break free from the ‘feast or famine’ cycle with a robust sales process that empowers you to control your client intake and set fair pricing.
  • Comfortable self-presentation: Transform from discomfort in sales to feeling at ease and confident in discussing your services and pricing during discovery calls.

Module 5: Gather your harvest

Your time to shine has arrived! Strategize ethical self-promotion and prepare to captivate ideal clients. Create and publish the content for your message and initiate discovery calls. Promote yourself with authenticity and pride, free of manipulation.

Now that you’ve planned out how to promote yourself in an ethical way and are ready to work with your ideal clients, it’s now time to walk outside and become visible!

You will start to create and publish your content as well as invite potential clients on discovery calls. You will learn how to proudly promote yourself without feeling icky or self-serving.

Some expected results:

      • Ethical self-promotion: Embrace self-promotion as a means to benefit clients and create positive change, without feeling self-serving or manipulative.
      • Increased confidence: Feel proud and confident in discussing your business, attracting ideal clients, and promoting your message ethically.
      • Valued self-image: Shift from self-doubt to taking pride in your work, fearlessly advocating for your cause and achievements.
      • Marketing skill effectiveness: Gain the skills to promote yourself ethically, attracting clients through your message rather than aggressive sales tactics.
      • Attraction-based approach: Move from chasing clients to attracting them with your message, allowing you to focus on your mission.

Module 6: Prepare Next Season

Understand and reach your audience effectively, allowing for strategic decision-making, optimizing marketing strategies, and ultimately, enhancing customer relationships and reach.

“You’re not marketing if you’re not measuring”, some wise person said. Although you won’t have any data to measure at this stage of the game, you’ll get it all set up. You’ll learn what data is important and what is tmi (too much information).

Additionally, you’ll gain clarity and confidence in how to analyze your data once it starts rolling in. This way, you’ll be able to determine which marketing activities work, which don’t, and which need to be optimized to achieve your revenue and impact goals.

And guess what? You don’t have to ‘steal’ anyone’s data in order to gain real insights. Learn how to truly show your respect to your audience.

Some expected results:

  • Effective audience understanding: Gain insights into your audience, enabling strategic decision-making and optimized marketing strategies.
  • Data proficiency: Develop the skills and knowledge to set up and analyze data, identifying key metrics for efficient resource allocation and improved return on investment (ROI).
  • Positive mindset shift: Transform from feeling overwhelmed by numbers to embracing data as a valuable tool.
  • Improved self-image: Enhance your self-esteem by recognizing your successes through data analysis.
  • Tailored marketing skills: Acquire valuable insights into audience behaviors, preferences, and needs, allowing for customized marketing efforts.

What happens in the garden of Marketing by Nature

We will work very closely together over the course of 10 weeks in an exclusive group.

Since this is the second time offering of this program, meaning, if you enroll, you’ll be one of the first early adopters with the opportunity to shape this program according to your own needs and receive a ton of personalized coaching at a reduce price (25% off)!

As an early adopter, you’ll receive:

1 x 60 min. 1:1 strategy call

In our 1:1 strategy call together, I will provide the personalized support you need at that time. We can work on refining your personalized strategy, defining your impact goals, optimizing your offer, etc. or just use this time as a Q&A session. We’ll set a goal at the beginning of our call and reach it by the time we hit that ‘leave meeting’ button.

10 x 90-120 min. exclusive group calls

Experience a blend of training, workshops, work reviews, Q&As, hot seats, and role-playing in our live group sessions. Dive deep into ethical strategies, transform ideas into action, and receive personalized guidance in a supportive group environment. Our organized yet flexible approach ensures that we address everyone’s needs effectively during each session.

Individual and group support in our private channel

Enjoy the best of both worlds with our program’s individual and group support, available exclusively in our private Discord channel. Get the personalized attention you need and connect with a community of like-minded individuals, all in one convenient space.

Learning materials: Worksheets, templates, resources, examples, etc.

In the early iterations of Marketing by Nature, there won’t be a complete library of learning materials. There will only be a few pieces. This library will grow over time according to your specific needs, allowing you to put in your request to help you unlock complete access to a treasure trove of resources, templates, and tools that power your own business.

Access to all session recordings

Attending all live calls is most beneficial for personalized coaching, however, sometimes it’s just not possible because life happens. If you miss a call, you’ll be able to catch up later on the replay.


Lifetime access to this program

Lifetime means during the program’s existence under my management. Since Marketing by Nature is in its infancy, there will be many changes, additions, and surprises along the way, so plan to be part of a bigger movement with a group of supportive creatives like yourself all working together to help protect nature through your craft.

Early adopter bells and whistles

Grab the opportunity to be one of the first people on board and co-create this program. It’ll be like having your own marketing fairy who grants wishes. You make your request and once accepted, you receive. You’ll also get highly personalized coaching in an intimate setting, not next to hundreds or thousands of other participants. All that for 25% off the final price!

What is waiting for you in the near future

As you embark on this creative odyssey with Marketing by Nature, expect to unlock the boundless potential within you, allowing your ideas to flourish and evolve.

Discover a newfound sense of purpose as you contribute to a movement that seeks to reshape the way we engage with the world around us.

By merging your creativity with your ethical principles, you will not only make a positive impact on society, you’ll also nurture your own growth as a creative professional.

What else you can look forward to:

Cash Flow Freedom

Enjoy being a thriving, not starving artist

You’ll be well on your way to breaking free from the frustrating feast or famine cycle which will empower you with the autonomy and flexibility you need to take independent actions and channel your investments towards creating a real impact.

Blossoming Creations

Ignite your creative talent with eco-friendly clients

Attract mission-aligned eco-friendly clients and use your creative talent on important projects that light you up and enable a bigger positive impact allowing you to grow your business and leadership skills in a more sustainable way.

Shine Bright, Stand Out

Building bridges in the eco creative industry

Learn how to stand out and increase your visibility in this rapidly growing industry. Build strong relationships with your audience resulting in valuable collaborations and connections within the eco creative industry.

True North

Steering success with your moral compass

Learn how to create innovative and ethical marketing strategies that fully align with your values so that you can stay competitive and relevant in your field without resorting to manipulative tactics.

Creating Waves

Stirring change, one campaign at at time

Harness your unique talent to inspire change, promote ethical practices, and stir a deeper connection with nature, thereby fostering a society where ethical considerations are at the forefront of decision-making, leading to a more compassionate, environmentally-conscious, and sustainable world.

Leading Light

Building credibility in a values-driven marketplace

Know how and where to present your work in a way that builds trust and credibility, and attracts clients who respect your values, appreciate your talent and want to work with you. Show them that ethical creativity is not just a choice, or a trend, it’s a profitable and sustainable business strategy.

Awesome bonuses!

This is where the bonus section usually appears on a so-called ‘sales page’ for almost every educational program you will see online.

You will not see any bonuses on this page. Let me explain.

Bonuses in online programs are designed to get you to enroll now. Whether it’s a 1:1 private consultation, or a training or resource, in reality, they are ALL just normal parts of the program you would receive anyway.

They are only packaged as a bonus to drive the sale.

It has the psychological effect of saying ‘Hey, if you enroll today, you’ll get this extra thing’.

Here, EVERY participant receives the same support. We don’t play the favorites game, so we don’t give people who enroll within 24 hours an extra training. If we offer an extra training, EVERYone will be able to participate!

Just to be clear, deadlines are necessary during launches because you have to start your program on a specific date.

Those counters on top ticking away to receive this bonus within 60 minutes (days before the actual deadline) and those high fake prices crossed out in red may give you the sense that you’re getting a ton of value for nothing, however, they are often worth way less than stated and are harmful manipulation.

That’s exactly what we at Ethical Brand Marketing are against.  

It’s the plastic wrapped around a bunch of bananas with ‘organic’ and ‘fairtrade’ stickers slapped on it!

If you’re having a hard time making a decision, schedule a call with us to discuss it.

Is there something to celebrate?

Our promise to you

That all said, we absolutely want you to join Marketing by Nature if you’re the right fit.

We’d love to welcome you in, and if you need that extra nudge of a bonus, just know that our goal is to help you attract mission-aligned eco-friendly clients so that you can become successful and create change and we will do everything in our ability and power to make this happen within Marketing by Nature. That’s our promise to you.

Your real bonus here is that you get intensified group and individual coaching as an early adopter at a reduced price.

Also, we’ll be creating this program as we work closely together, so you’ll get so much more than what we can imagine now.

All in the name of ethical marketing

Join Marketing by Nature

One-time payment of

€ 1,875 excl. VAT

  • 1 x 60 min. 1:1 strategy call
  • 10 x 90-120 min. group calls
  • Private + group chat support
  • Learning materials
  • Access to all session recordings
  • Lifetime access to this program
  • Early adopter benefits
  • Discount for paying in full
2 payments of

€ 960 excl. VAT

  • 1 x 60 min. 1:1 strategy call
  • 10 x 90-120 min. group calls
  • Private + group chat support
  • Learning materials
  • Access to all session recordings
  • Lifetime access to this program
  • Early adopter benefits
3 payments of

€ 650 excl. VAT

  • 1 x 60 min. 1:1 strategy call
  • 10 x 90-120 min. group calls
  • Private + group chat support
  • Learning materials
  • Access to all session recordings
  • Lifetime access to this program
  • Early adopter benefits

Alternative payment options

IF you live in the EU, a direct bank transfer will be the best way for the both of us. Contact us and we’ll will send you the bank details.

There are several options to pay once you click the button above, however, if you don’t see anything that meets your needs, contact us and let us know how you’d like to pay.

Is this program right for you?

You'll love it if you:

  • Want to use marketing in an ethical way
  • Are committed to creating change and protecting nature through your talents and gifts
  • Enjoy actively participating and giving valuable feedback
  • Are committed to changing your current situation and are willing to put in the work so that you can reach your revenue and impact goals
  • Want to learn and grow in a collaborative environment with an intimate group of mission-aligned creatives who are on a similar self-employment journey

You'll dislike it if you:

  • Want to hear a teacher parrot PowerPoint presentations on video
  • Prefer to fully DIY online courses without any support
  • Don’t want to actively participate and give feedback
  • Want to use marketing manipulation tactics to drive sales
  • Want to continue to serve ecocide offenders
  • Are unwilling to do what it takes to change your current situation
  • Solely care about yourself and disregard the well-being of others. This is an inclusive and kind peer collaborative community, we grow together and lift each other up.

Frequently Asked Questions

How many hours do I need to invest as an early adopter?

We will meet via zoom as a group 1x per week for 90-120 mins for 10 weeks, totaling up to 20 hours.

Each call will be recorded and provided as a replay, however, you will get the most support if you’re on the live calls.

After the first call of the week, you will be given an assignment to complete at home by the time we meet again later that week.

These assignments normally take an additional 2-4 hours, depending on the material and how fast you work and learn.

Quality over speed please.

The real question here is: Are you willing to make a commitment to create the changes you want to make in your business?

You can make this commitment here with me in this program, or with someone else. The choice is obviously yours and regardless of who you choose, I hope you say ‘YES!’ to your business.

What do I need to do or prepare for before I can confidently join your program?

Not much at all. I will send you an email with a few next steps to prepare, such as 1) Add these dates to your calendar, 2) Read this document, 3) Join our community chat, easy stuff like that.

If the real question is IF you’re ready for this program, then YES, you absolutely are. Why wouldn’t you be?

Let me say a few words about ‘not being ready’ as this often comes up.

Not being ready to move forward and take that next step means you’re afraid you don’t have the ability to become successful as you lack confidence in yourself. Either that, or you’re afraid of putting yourself out there, or even of becoming successful, and yes, that is a thing, too! There could be a few reasons, so think about why you’re saying that to yourself.

When I became a freelancing creative in 2013, I knew nothing about starting a business. I wasn’t “ready”.

Instead, I was too busy:
🌟 Chasing shiny new objects
🥴 Focussing on busy, not profitable tasks
🙈 Underpricing my services
☠️ Struggling with sales
🐝 Wearing all the hats

Hell, even my own marketing wasn’t working out for me since all of a sudden, I didn’t have a team to implement my strategy!

I literally burnt myself out because I wore all the hats and wasn’t the creative I strived to be.

It took me 3 years to finally get help because I held my money tight and thought I could figure it all out myself.

What a waste of energy, time, and money!

If you’re just starting out, or if you’ve been freelancing for a few years and things are still not working out, and you’re hesitant to get help, please, for the love of yourself and your business:


It’s not a matter of getting ready, it’s a matter of knowing what your next step is, and then taking it.

How can I afford this when I don't have any money?
If you clicked on this question, it’s because you don’t have a steady stream of clients which means, you’re not earning enough money to sustain your business and you want to solve that problem.

Since you didn’t have to invest much money when you started your business, except for some tools and software, you may feel you need to earn a decent regular income before you can invest in anything else.

When will you get a decent regular income?

Waiting for that moment could take years if you don’t know how to build up your business.

Marketing by Nature will help you earn that money. It won’t happen immediately after our 8 weeks are over, however, it will happen.

Keep in mind that all successful business owners value their time and make financial investments otherwise they wouldn’t become successful.

You’ve already invested in software and tools to run your business, so why are you hesitant to invest in the most important part: GETTING AND STAYING IN BUSINESS?

Without that, all that software is a waste of money!

What you may be lacking is knowledge on how to position yourself to get that steady stream of clients, or how to close the sale in a way that aligns with your values, or how to get your message across so that clients DM you to talk about working with them.

You can DIY everything on the internet and get many tips these days, however, you won’t get the support you need, otherwise you would have figured it out yourself already.

If you don’t invest time and money in your business and are not putting any skin in the game, you risk not increasing your revenue because you’re not closing the next sale. Or you’ll stay stuck in the ‘Bland Brand Danger Zone’ meaning you’re not standing out, resulting in missed opportunities to work with ideal clients.

SO many things can block you and if it’s money, you have to understand that you have to give in order to receive.

Money is energy and flows naturally, just like water. It comes and go and if you hold onto to it tightly, you are unable to welcome it in. If you fear investing money, your unhealthy money mindset will drive you to continue complaining about not having enough. Being in lack will remain your problem because it aligns with the Law of Attraction, the most common of the 12 Universal Laws of Nature. Welcome it in and understand that when you invest in the right things, you will receive the right things.

The 3rd Law of Nature is THE LAW OF ACTION which states that if you don’t do anything, nothing will change.

So, either you can continue doing what you’re doing, or take the steps necessary to create the change you want to see in your business.

For the love of yourself and your business, change your perspective and know this: You have money and you can always get money.

I'm just starting out, is this program for me?

Absolutely. There is no ‘business age’ limit in this program.

If you’re just starting out, then use this as the perfect opportunity to learn best practices and avoid typical mistakes to set yourself up before spending the time and energy on marketing activities that don’t work.

This is also a fantastic opportunity to learn from others who have been around the block.

How can I fit this program into my busy schedule?

If you’re serious about being a business owner and making a career out of your passion and talent, you will have to prioritize this program.

I estimate about 8 hours per week. You get out of it what you put into it, just like with everything else!

It’s not that you don’t have time either. Every single human has 24 hours and it’s up to you how you spend your time.

If you’re too busy now, and always have been too busy, you’ll be too busy in 3, 6, 12 and 24 months as well. If you continue to convince yourself that you don’t have time, you’ll continue to do the busy, non-profitable tasks to make that statement true.

Watch your language, and your actions, not the ticking clock!

Marketing by Nature helps you prioritize profitable tasks so that you can not only attract the right clients, you’ll also make your marketing manageable.

It will help you spend your precious time wisely by concentrating on what will help you become successful.

This is exactly why you’re here, because you don’t want to spend a lot of time on marketing and prefer to concentrate on your craft and clients, not on promoting yourself.

YES, this program is a time commitment and if you don’t join or participate, you may stay stuck and continue wasting your time doing things that aren’t working and then wonder why.

If you commit to putting the time in and doing the foundational work now, you will not spend so much time with marketing and enhance your self employment experience later.

“Not having time” is a poor excuse to not prioritizing your business and livelihood. You have time, so spend it wisely.

Is there a refund policy?
Since this is the beta version of this program, I will not be offering a refund.

Being an early adapter means working together in an intimate group for a total of 8-12 weeks so that I can build a program customized especially for you.

If just 1 person backs out because they’re unable to commit, I won’t be able to replace that person and it would jeopardize the outcome. Every single individual who applies and starts this program will bring valuable feedback, questions and problems that need to be addressed to help every participant.

You have the unique chance to get intense coaching during our time together and will receive lifetime access to the Marketing by Nature program for 25% off if you sign up now. This is a one-time offer.

This beta version is not the final version. Actually, there will never be a ‘final’ version as I will continuously add onto this program for as long as this program is alive.

So, if you want intense coaching and support to optimize your freelancing business at a reduced price now and retain access to an ethical marketing program for years to come, then this is a great fit for you.

This is a lifetime program, what does that mean?

Lifetime means the duration of Marketing by Nature under my supervision.

I have no plans of dying or selling my business any time soon. My work is not done yet, nor ever will be.

As long as there is animal cruelty, ecocide, overconsumerism, marketing maniuplation tactics, deforestation, land degradation, imbalanced ecosystems, ocean acidification, etc. and I’m sane enough to help, I’ll be here for you and enhance this program for many years to come.

When you enroll, you will have lifetime access to all learning materials, group coaching calls and any other events, workshops, etc. within this program.

Earnings Disclaimer: While we strive for accurate representations of this program, we cannot guarantee monetary success. Your results depend on various factors beyond our control, such as your financial and emotional situation, experiences, skills, effort, education, and market changes. Running a freelancing business carries risks, and you agree that we are not responsible for any decisions or outcomes resulting from our content or this program. Use this information at your own risk and conduct due diligence before making financial decisions.

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