One tree at a time
Marketing matters! If you concentrate on making marketing fun instead of urgent and spammy, you’ll attract the right customers faster and more easily.
Digital marketers are going to all lengths to get heard and generate leads. We talk about funnels, freebies, opt-ins, customer journey, etc. We send a gazillion mails to try to persuade someone to buy our sh*t. We also get caught up in ‘beating the competition’ so instead of concentrating on our own customers, we’re concentrating on someone else’s. Puh, exhausting, isn’t it? How can we change this monster we’ve created?
How does a Corporate Responsibility Manager evaluate production processes and what advice can be given to new sustainable fashion brand owners?
Let’s talk about expat life, mid-term elections, global warming and animal abuse and how we can bring about change in our world!
How we produce products matters, but so does how we market and sell those products – and services. Let’s talk about Ethical Marketing and what that means to you and how you can start to make a difference.
O.M.G. I got the best surprise ever last year in July, I still think about it today because I’m now officially a raving fan! Read on if you want some tips on how to turn customers into raving fans.
If you wear several hats in your business, you can easily get caught up with other work and marketing can fall by the wayside. In this blog post, I share three tips on how you can quickly and effectively still market your business while working on other projects.
If this is you talking: “But I’m an ethical brand owner! It’s not about the money, it’s about doing something good in this world!”, then you need to read this post.
On April 24, 2013, the Rana Plaza factory in Bangladesh collapsed killing 1138 and injuring 2500. This was not a single occurrence of clothes factory workers dying. It was the 4th largest industrial disaster in history. On a daily basis, children and adults endure horrible working conditions to make our clothes. Is that really necessary?
Remember when Napster and Apple revolutionized the music industry? They changed the way people listened to music. And the way record labels ran their businesses. As well as paved the way for smaller bands to get heard. The same thing is happening in industries that cause harm to humans, animals and our environment. We call it the Ethical Revolution. Are you ready to join it and become an industry leader who truly makes an impact?
I read a valuable article by Pui-Guan Man of Drapers that has SO many takeaways that I couldn’t just share it and be done with it, I had to write about it! In this blog post, I highlight 7 nuggets that you can take from this article and apply to your own business to make them your own.
It’s not easy to find ethically-made products. Conscious consumers can’t shop at one store and be done with it. We have to go here and there by car because everything is so spread out. Either that or we have to buy things on several different websites. It’s a pain! Take this opportunity to gain trust and turn lazy people into conscious consumers.