Ethical marketing: The way you market matters.

Ethical marketing: The way you market matters.

Digital marketers are going to all lengths to get heard and generate leads. We talk about funnels, freebies, opt-ins, customer journey, etc. We send a gazillion mails to try to persuade someone to buy our sh*t. We also get caught up in ‘beating the competition’ so instead of concentrating on our own customers, we’re concentrating on someone else’s. Puh, exhausting, isn’t it? How can we change this monster we’ve created?

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What does Ethical Marketing Mean to You?

What does Ethical Marketing Mean to You?

How we produce products matters, but so does how we market and sell those products – and services. Let’s talk about Ethical Marketing and what that means to you and how you can start to make a difference.

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How to Turn Customers into Raving Fans

How to Turn Customers into Raving Fans

O.M.G. I got the best surprise ever last year in July, I still think about it today because I’m now officially a raving fan! Read on if you want some tips on how to turn customers into raving fans.

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In Loving Memory and Support of the Fashion Revolution

In Loving Memory and Support of the Fashion Revolution

On April 24, 2013, the Rana Plaza factory in Bangladesh collapsed killing 1138 and injuring 2500. This was not a single occurrence of clothes factory workers dying. It was the 4th largest industrial disaster in history. On a daily basis, children and adults endure horrible working conditions to make our clothes. Is that really necessary?

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The Ethical Revolution is on: Lessons learned from the music industry

The Ethical Revolution is on: Lessons learned from the music industry

Remember when Napster and Apple revolutionized the music industry? They changed the way people listened to music. And the way record labels ran their businesses. As well as paved the way for smaller bands to get heard. The same thing is happening in industries that cause harm to humans, animals and our environment. We call it the Ethical Revolution. Are you ready to join it and become an industry leader who truly makes an impact?

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Happy to be a part of:

We support the goals
Meaningful Business 100
The Ethical Hour Community
the ethical move community member
Clean Creatives badge
Plant Based Treaty
the ethical move.

the ethical move pledge

This badge represents our pledge to the ethical move in service of a new marketing standard based on transparency, trust, and honesty. Please contact us if you see us not honouring our pledge.