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Planting seeds.

One tree at a time.

The moment the brand heroes soared high.

On April 26, 2019, over 100 changemakers around the world got together in London to celebrate doing something really good in this world. Brand heroes who value people, our planet and profit.

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Rebrand me wild. The story of a brand who needed help.

Once upon a time, there was a brand who was born into this world. A quite destructive world. One filled with cheap labor, animal cruelty, toxic ingredients and greed. But the message wasn’t coming across and so that brand had to do some deep soul searching. Click to find out what happened next.

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7 Things to Implement in your Ethical Marketing Strategy

While it’s fascinating – and important – to know how your customers think and what they need, it’s horrifying to know what marketing manipulation has done to our society and our environment. So let’s talk about how you can market in an ethical way.

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Ethical Marketing: The Way You Market Matters

Digital marketers are going to all lengths to get heard and generate leads. We talk about funnels, freebies, opt-ins, customer journey, etc. We send a gazillion mails to try to persuade someone to buy our sh*t. We also get caught up in ‘beating the competition’ so instead of concentrating on our own customers, we’re concentrating on someone else’s. Puh, exhausting, isn’t it? How can we change this monster we’ve created?

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What does Ethical Marketing Mean to You?

How we produce products matters, but so does how we market and sell those products – and services. Let’s talk about Ethical Marketing and what that means to you and how you can start to make a difference.

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Don’t want to miss any marketing tips? 

Guide to transform your marketing to make a greater impact.

Learn how to strategically and ethically market your social enterprise.


And become an industry leader to be able to make a greater impact.

Subscribe to our newsletter and receive ethical marketing tips, exclusive offers, bonuses, freebies, event notices, etc.

As a special thank you, we'll send you a free step-by-step guide on how to create an ethical marketing strategy and a checklist on how to get your products into retail stores.

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Did you know that I also write for the animals?

Did you know that I also write for the animals?

 Hi, I'm Jess Lohmann, founder of Ethical Brand Marketing and I not only market for the animals, I write for them too.

On April 24: World Day for Laboratory Animals, I published Lily Bowers and The Uninvited Guest, the 1st of a middle-grade series that shows kids they have the power to make a difference and save animals.

Join fellow animal lovers and receive updates about new book releases, fun stuff to do in nature, easy conservation ideas, exclusive offers for fans and more!

As a thank you, I'll send you the digital version of Lily Bowers and The Uninvited Guest for free.

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