Planting seeds.

Learn how important both honesty and transparency are in your communications and how you can easily implement them in your ethical marketing strategy.

Are you a changemaker doing something good in this world? Well, then we want to honor YOU in the first annual Be The Change Awards! btw: it’s free to enter!

The way you market matters. Price manipulation has no place in this ethical space, so let’s take the first and easy step toward practicing ethical marketing.

The end of the year is a good time for reflection and looking forward. Let’s honor the brave animal heroes and talk about making a greater impact in 2019!

While it’s fascinating – and important – to know how your customers think and what they need, it’s horrifying to know what marketing manipulation has done to our society and our environment. So let’s talk about how you can market in an ethical way.

Marketing matters! If you concentrate on making marketing fun instead of urgent and spammy, you’ll attract the right customers faster and more easily.

Digital marketers are going to all lengths to get heard and generate leads. We talk about funnels, freebies, opt-ins, customer journey, etc. We send a gazillion mails to try to persuade someone to buy our sh*t. We also get caught up in ‘beating the competition’ so instead of concentrating on our own customers, we’re concentrating on someone else’s. Puh, exhausting, isn’t it? How can we change this monster we’ve created?

Let’s talk about expat life, mid-term elections, global warming and animal abuse and how we can bring about change in our world!

How we produce products matters, but so does how we market and sell those products – and services. Let’s talk about Ethical Marketing and what that means to you and how you can start to make a difference.