Planting seeds.
One tree at a time.
Holiday promotion ideas for social enterprises.
With our holiday promotion ideas and chance to have a private strategy session, you’ll create the best holiday campaign and make this year the best ever!
How to deal with social media and keep your sanity.
Learning how to deal with social media is important if you want to stay sane! Marketing should be easy, fun and effective, not depressing and overwhelming.
Ethical marketing tip #2: Be honest and transparent.
Learn how important both honesty and transparency are in your communications and how you can easily implement them in your ethical marketing strategy.
The moment the brand heroes soared high.
On April 26, 2019, over 100 changemakers around the world got together in London to celebrate doing something really good in this world. Brand heroes who value people, our planet and profit.
Rebrand me wild. The story of a brand who needed help.
Once upon a time, there was a brand who was born into this world. A quite destructive world. One filled with cheap labor, animal cruelty, toxic ingredients and greed. But the message wasn’t coming across and so that brand had to do some deep soul searching. Click to find out what happened next.
Brands that already rock: We salute you
Are you a changemaker doing something good in this world? Well, then we want to honor YOU in the first annual Be The Change Awards! btw: it’s free to enter!
Ethical marketing tip #1: Use rounded numbers instead of charm prices.
The way you market matters. Price manipulation has no place in this ethical space, so let’s take the first and easy step toward practicing ethical marketing.
Animal heroes of 2018 : You rock our world!
The end of the year is a good time for reflection and looking forward. Let’s honor the brave animal heroes and talk about making a greater impact in 2019!
No more marketing manipulation with these easy ethical practices.
While it’s fascinating – and important – to know how your customers think and what they need, it’s horrifying to know what marketing manipulation has done to our society and our environment. So let’s talk about how you can market in an ethical way.
Six cool things happen when you practice ethical marketing.
Marketing matters! If you concentrate on making marketing fun instead of urgent and spammy, you’ll attract the right customers faster and more easily.
Ethical marketing: The way you market matters.
Digital marketers are going to all lengths to get heard and generate leads. We talk about funnels, freebies, opt-ins, customer journey, etc. We send a gazillion mails to try to persuade someone to buy our sh*t. We also get caught up in ‘beating the competition’ so instead of concentrating on our own customers, we’re concentrating on someone else’s. Puh, exhausting, isn’t it? How can we change this monster we’ve created?
Interview with Lavinia Muth, Armedangels Corporate Responsibility Manager
How does a Corporate Responsibility Manager evaluate production processes and what advice can be given to new sustainable fashion brand owners?
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