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Eye of the tiger.

Taking a closer look as your marketing inspector.

What’s Going on?

Your business rocks!

You own an ethical brand and want to make positive changes in your industry!
Awesome, Go YOU!

You’re active on social media. Check!

You’re creating and publishing content on a regular basis. Check!

You have a network of like-minded people all striving to realize a similar vision. Check!

But, something’s wrong.

You’re doing all this great work, but either you’re hearing crickets after posting or you’re getting the engagement but they’re not converting to sales.

You’re just not meeting your sales goals and that’s super frustrating.

Or maybe you are getting sales, but they’ve been stagnant for awhile. In that case, you need ‘fresh blood’. You need to increase your customer base, making this the perfect time to have a pair of expert eyes look over your work.

So that you can attract those new customers just waiting to buy from you.

In any case, if you’re now asking yourself:
What am I doing wrong?
How can I get more sales?
Why aren’t I reaching my target market?
How can I move to the next level?

Don’t worry, you’re here now.

Let me review your current marketing presentation to help you gain insight into what’s going on.

With my expertise, I’ll provide you with rock-solid suggestions for you and your team to easily implement so that you can increase sales.

I’ll open doors for more creative campaigns. So that you can spend your precious time on more important things, like building up your business, connecting with collaborators to help you move forward and developing incredible new products and offers.

And ultimately, to become an industry leader to be able to save more animals and our environment and make more of an impact!

Why hire an expert?

It’s wise to have someone else look over your presentation because there’s always room for improvement.

For example, with my own branding, I hired a top notch brand stylist.

Her name’s Charlotte from Creative Wilderness. She designed what you’re seeing right now. My brand book, website and collateral such as my logo, templates for Instagram posts, keynote presentation, ebook cover design, rollup for events and more.

Sure, I could have done this by myself, BUT, I wouldn’t have done nearly as good of a job. Like before I hired her. My designs were OK, but they weren’t going to impress you.

Because no one’s an expert in everything and spending time on something you don’t excel at is most always a waste of time and will cost you more money in lost sales.

That’s why CEOs regularly hire consultants to come in to give them a different perspective.

Because they’re often stuck too deep in their own brand,
they can’t always see the forest for the trees.

Who I am.

After earning my marketing degree in 1991, I've helped companies soar like an eagle and relax like a sloth.

Yes, you read correctly. 1991. Back then, I knew what motivated customers to buy, how to target an audience and what activities to effectively put in place to reach potential customers and keep existing ones happy. Super happy.

And now as the founder of Ethical Brand Marketing, I can choose my clients very carefully. Those who share my vision.

So that they increase their revenue to be able to make a more positive impact in this world.

So that the good guys win!

So that you can:

  • Easily fascinate ideal customers who remain loyal and become your raving fans
  • Have a happy marketing team who can fully concentrate on creating content and effective marketing campaigns
  • Enjoy success and a constant flow of income
  • Leverage your business so that you can become a leader and make positive changes in your industry
  • Help save our environment and as many animals as humanly possible

What to expect.

You’ll receive a detailed review of your website, social media channels and/or copywriting.

During our initial free 30 min. strategy call, we’ll talk about your marketing strategy e.g. branding, goals, target market, offer, current situation and then determine where you need help.

It could be with all three or just your website.
Or your marketing strategy if it’s more deeply rooted because that sets the foundation.

As a marketing strategist who’s worked in various industries since 1991, I can usually tell what the deal is right away.

As an advocate for ethical marketing, I refrain from manipulative activities and implement what I call the 4 Cs of marketing: Communication, Connection, Collaboration, Creativity.

I’ll send you an offer that fits your needs and budget so that we can get your marketing working out for you. Quickly and easily.

Get my marketing working out for me? What does that mean?

Well, with your website … 

… I’ll make sure your website wows your ideal customers the instant they land on your homepage.

You have 3 seconds to make that first impression, so it has to be amazing!

You’ll be able to attract others who share your strong vision and help you reach your goals more quickly.

You’ll also find out how to communicate your ethics without overwhelming your readers.

 The impact you’re currently making and want to increase will be transparent.

To prove that you’re not greenwashing.

I’ll make sure you’re speaking to the right people straight away.
With the right imagery, the right design and the right words.

And as soon as your homepage has that wow factor, you’ll be able to keep their attention.

They are going to stay on your site and keep reading, keep scrolling and then browse your products because you’re speaking to them in the right way.

And ultimately, they’re going to click that ‘Add to basket’ button and buy your products.

This way, you’ll increase your sales because what will happen is that they’re going to instantly know that you are the right brand for them and they are in the right place.

That’s how to convert your website visitor into your ideal customer.

Maybe your social channels need help … 

… in which case, I’ll make sure they get the attention they deserve.

That when a visitor comes to your Instagram account, they get this warm feeling in their gut and say, “Yes, this is a business I want to follow!” – and then click that blue Follow button.

But not only that, I’ll concentrate on getting you real followers, not those who only follow you to get their follow and turn right around to unfollow you again.

Oh no, you want real followers who write meaningful comments that mean they’ve actually read your captions.

Or your blog posts you linked to from your latest tweet.

Or clicked on your product page from the Facebook post you published the other day.

Those followers who are actually consuming your content, starting up a conversation and are genuinely interested in your ethical business.

All this will eventually lead to sales because if you know how to attract your ideal customers on social media, you will get that kind of engagement. And once you get those followers, you’ll be able to convert them into customers.

And then you can start thinking about converting them into raving fans who share your content because they want to, not because your bribing them.

You also won’t waste your time anymore on those sleazy comments: “Oh, send us a DM so that we can talk about a cooperation because you need an elephant bracelet on your wrist.”


With my excellent eye for design, I’ll determine whether your images are eye-catching and your message is relevant, entertaining and informative.

I’m not very good at math, but I’ll also see to it that you have the right mix of business and non-business material.

Remember, you’re in business to make changes in your industry and an impact in this world so if you send out too much sleaze, you’ll attract sleaze (Law of Attraction – you are warned).

So I’ll make sure your audience feels comfortable, not uptight like they’ve just met a car salesman from the 80s.

That said, you have to ask for that sale too because you’re in business to make money, not only to inform and inspire. Fact is: when you have the right mix, your audience will welcome your offer and be more willing to take it.


That’s how to engage with your ideal customer.

And with your copywriting …

… I’ll make sure your message inspires your ideal customers to say, “Yes, this company gets me and they share the same values. I will support them!”

Your copy is going to be so vibrant and so in tune with your brand, vision and mission, you can’t help but intrigue your visitors.

So that they remember you.

And if you’re talking about how green you are, you want them to believe you because you’re telling them the truth.

Your copy won’t bore or overwhelm them because you have the right amount of information that is also well-formatted.

After my review, you’ll be able to write amazing copy!

Copy that speaks to your audience.
Copy that’s not overwhelming, boring or too salesy.
Copy that’s clear and clever.
Copy that’s memorable.

That’s how to speak to your ideal customer.

The process.

During our 30 min. free strategy call, I’ll get all the relevant information I need be able to offer you a high-quality review and provide valuable solutions that you can quickly and easily implement in your business.

Then I’ll run off and start working my magic. I’ll then deliver my suggestions in whatever form you prefer – I suggest excel because it makes for an easy checklist – we’ll schedule another appointment to go over everything.

And then it’s up to you. All you have to do is hand the list to your webmaster or marketer and they make the necessary changes or you do it yourself. Either way, you don’t have to hand over your precious login information. You keep your data to yourself.

Sounds good?

Well then get ready to enhance your marketing presentation.

Word on the path.

Jessica has reviewed our website, facebook page and the hand-out leaflets for Honest Coffins. She did this with efficiency, good humour and patience. Her comments were incisive and valuable. I will be putting them into action forthwith.

But the absolutely best thing (apart from liking Jimi Hendrix and the Doors) was that she is not pushy like all the other marketing people I've ever talked to over the last 20 plus years. Instead, she is pleasant, efficient and a delight to work with. A first-class consultant.

John Connell

Owner, Honest Coffins Limited

Jessica is exceptional at what she does. I reached out to her to get help with my business and marketing strategy and her understanding of different types of niches and industries is truly astounding.

Jessica draws from her years of marketing expertise and knowledge to tailor a service that is so precise, relevant and personable to your business so you would never feel like you're just another number in her books.

Her level of detail and attention to your business needs are also highly commendable and I have just booked into her Masterclass which is going to be really beneficial for me. Highly recommend her services!

Gaayathri Periasami

Owner, Baby Peppers

Jessica really gets ethical marketing, she really gets brand, and she really gets strategy. She asks brilliant questions that bring out the thoughts that are difficult to put into words, creating a sound foundation for all customer attraction activities — so you can be sure to get results.

But not only that — Jessica is also a delightful partner to work with. She's warm, takes customer care super seriously and has got a great sense of humour. Besides, talking about music with her is lots of fun! We're also both expats and I enjoy our little chats about our cultural experiences.

Sabine Harnau

Owner, From Scratch

I just really depend on Jessica's opinion and the longer I work with her and try out other things, I realize how great she is. I so appreciate her thoughts, her opinion. So when she tells me something's great, then I just trust her. Without her, I wouldn't be where I am today. THANK YOU from the bottom of my heart for your dedication!

Awital Zingg-Bollag

Owner, MyGentleBorn

Jessica Lohmann of Ethical Brand Marketing is poised to become a dominant thought leader in the marketing strategy world, especially in Europe (Jessica is born in USA but lives in Germany) where they are quite a few years ahead of us in creating beauty and apparel brands that do not harm animals, people, or rivers. If you share Jess’s devotion to all creatures great and small, and/or you are/know a decision make in an ethical beauty/apparel brand, Jessica is a person you want to connect to while she still has time to take your calls!

Ellen Melko-Moore

Owner, Supertight Brand

Jessica is great to work with. She is one of those rare gems who makes a substantial difference. She communicates well, gets the job done, has good ideas, thinks outside the box. She is an asset to any company or client she works with. We will definitely continue with Jessica in the future.

Jessica Lohmann was hired to create and implement an Ethical Marketing Strategy for Safari With Us in October 2015.

48% = Increase of direct bookings after only 3 months of implementation.
434% = Increase of direct bookings from 2nd quarter 2015 (3 months before hiring Jessica) to 2nd quarter 2016 (6 months after hiring Jessica).

Andre Retief

Owner, Safari With Us

For my upcycling, waste-free sustainable fashion brand, Tatty Moo, I really needed help figuring out just who my ideal customer was, and therefore, what my USP was. I've only ever done short free or cheap marketing courses, but to be honest, I was helped a little, but with Ethical Brand Marketing, I had a more tailored approach for my market.

I feel I now have a more defined view of who to market to; and how to showcase my stock better. I really liked the personal one-to-one nature that Jess provided. She's at the forefront of Ethical Marketing, and I really recommend working with her.

Julia Brown

Owner, Tatty Moo

I had the distinct pleasure of working with Jessica. Her qualified marketing expertise and strategic thinking skills were very valuable while setting up a new international marketing strategy for our cloud product line. Jessica is a responsible and valued manager and the team simply loved the way she turned ideas into reality.

Ingo Dignas

Managing Partner, protel hotelsoftware GmbH

Another fine job where Jessica went above and beyond the description of the contract. Jessica is really wonderful at what she does. She is very attentive to specific challenges, always a pleasure to work with, easy to communicate and walks you through the process from start to finish. She even simplifies complicated subjects for me.

Sally Primrose

Author, 10 Minute Vegan Recipes, Buddha's Belly, The Better Smoothie

I have had the privilege of working with Jessica on The Possible Missions Project since 2014. She brought a clear insight and an ability to find innovative ways to market within our budget constraints, as well as work with shifting project timelines without batting an eye. Her level of professionalism went above and beyond what the project expected, and we were all the better for it. I cannot recommend her more strongly for your own marketing projects.

D. G. Speirs

Novelist. Author. Storyteller.

Let’s get your marketing working out for you.

Guide to transform your marketing to make a greater impact.

Are you a visionary leader who found a way to save animals and earn a living?


Well then, we want to help YOU.

Subscribe to our newsletter and receive ethical marketing tips, exclusive offers, bonuses, freebies, event notices, etc. and let's get your marketing working out for you.

As a special thank you in our welcome email series, we'll send you a free step-by-step guide on how to create an ethical marketing strategy and a checklist on how to get your products into retail stores.

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Did you know that I also write for the animals?

Did you know that I also write for the animals?

 As the founder of Ethical Brand Marketing, I not only market for the animals, I write for them too.

On April 24: World Day for Laboratory Animals, I will publish Lily Bowers and The Uninvited Guest, the 1st of a must-read new middle-grade book series that shows how important it is to respect all animals.

Join fellow animal lovers and receive updates about new book releases, fun stuff to do in nature, exclusive offers for fans and more!

As a thank you, I'll send you the digital version of Lily Bowers and The Uninvited Guest for free.

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