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Marketing Consultation

Get Your Marketing Working Out for You

This cheetah was chillin' at Plettenberg Bay Game Reserve located along the Garden Route in S. Africa

Marketing an Ethical Business is Tough

You have to Plan for Profit

When you started your business, you probably knew that marketing is necessary to succeed, but did you know how to create a marketing strategy?

Quite often, this crucial step is skipped because many people think it takes too much time to create a strategy, so they end up dabbling doing a little social media here and a blog post or mailing there.

The reality of dabbling is that you’ll waste not only your time but also money and your sanity. It will set you back while other competitors are rockin’ it and moving forward.

You have to Think Strategically

Whether you sell eco tours, cruelty-free and vegan homemade cosmetics or clothes, fairmined and recycled jewelry, software-as-a-service or your canine reiki energy healing services AND you’re giving back to help save animals and our environment, you’re in business for the money!

YES, I said it. Out loud! Shall we lather, rinse and repeat?

You are in Business for the Money!

Your purpose – your WHY – looks different on paper, but let’s face it, if you don’t rock your revenue, you won’t be able to use your incredible talents to make an impact. You wouldn’t be able to save as many animals as humanly possible and that would really suck.

If you’re not earning enough money or are struggling with your marketing, you’re in the right place. You’re here to focus on what’s important: Your Ethical Marketing Strategy.


So that you can:

  • Get your products in major stores and online shops
  • Expand into new locations
  • Easily attract the right customers who’ll become your brand ambassadors
  • Enjoy success and a constant flow of income so that your business doesn’t take over your private life
  • Leverage your business so that you can become an industry leader and truly make positive changes
  • Help save our environment and as many animals as humanly possible.

Who I Help

I’m on a mission and use my strategic marketing expertise to help save Mother Nature and all she takes care of. That said, I thrive when I help brands on a similar mission so that we can work together toward a more peaceful and balanced world without any cruelty.

Who I am

Hi, I’m Jessica, an experienced Ethical Marketing Strategist (seriously, since 1991) and Changemaker who’s worked for various industries over the years, both in corporate and in my own business.

Who I’m Not

One of those sleazy marketers that you may have come to distrust. I don’t use manipulative marketing tactics just to get you to hire me. Instead, I believe in a simple, holistic marketing approach to sustainably grow your business.

How I Help

After reviewing your current marketing situation, I’ll get an insight into what’s going on behind the scenes. I focus on helping you build a rock-solid strategy so that you can get to the next level and be able to easily run your business without stressing about your sales.

I also don’t pussyfoot around, but make sure you spend time on your strategy because I know that most everyone can write a blog post, hop on FB live and send a newsletter and am pretty sure this is not where you need help.

Operative tasks such as these will not help you move forward if you don’t have a rockin’ strategy backing up your activities.

Not only will I help you create your marketing strategy, I’ll also help you become an industry leader to make more of an impact in this world.



Having a marketing expert help you create a marketing strategy that rocks is not the only way to improve your financial situation, but it may just be the quickest and easiest way since I’m able to identify opportunities you may not see yourself.

Before we work together, we’ll schedule a free strategy call to get to know your business and target market. This way, I’ll be able to offer you a high-quality consultation and provide valuable solutions that you can effectively and easily implement in your business.

Get Ready to Master your Marketing


Word on the Street

About Jessica Lohmann’s Work

Jessica is exceptional at what she does. I reached out to her to get help with my business and marketing strategy and her understanding of different types of niches and industries is truly astounding.

Jessica draws from her years of marketing expertise and knowledge to tailor a service that is so precise, relevant and personable to your business so you would never feel like you're just another number in her books.

Her level of detail and attention to your business needs are also highly commendable and I have just booked into her Masterclass which is going to be really beneficial for me. Highly recommend her services!

Gaayathri Periasami

Owner, Baby Peppers

Jessica really gets ethical marketing, she really gets brand, and she really gets strategy. She asks brilliant questions that bring out the thoughts that are difficult to put into words, creating a sound foundation for all customer attraction activities — so you can be sure to get results.

But not only that — Jessica is also a delightful partner to work with. She's warm, takes customer care super seriously and has got a great sense of humour. Besides, talking about music with her is lots of fun! We're also both expats and I enjoy our little chats about our cultural experiences.

Sabine Harnau

Owner, From Scratch

Jessica has reviewed our website, facebook page and the hand-out leaflets for Honest Coffins. She did this with efficiency, good humour and patience. Her comments were incisive and valuable. I will be putting them into action forthwith.

But the absolutely best thing (apart from liking Jimi Hendrix and the Doors) was that she is not pushy like all the other marketing people I've ever talked to over the last 20 plus years. Instead, she is pleasant, efficient and a delight to work with. A first-class consultant.

John Connell

Owner, Honest Coffins Limited

I just really depend on Jessica's opinion and the longer I work with her and try out other things, I realize how great she is. I so appreciate her thoughts, her opinion. So when she tells me something's great, then I just trust her. Without her, I wouldn't be where I am today. THANK YOU from the bottom of my heart for your dedication!

Awital Zingg-Bollag

Owner, MyGentleBorn

Jessica Lohmann of Ethical Brand Marketing is poised to become a dominant thought leader in the marketing strategy world, especially in Europe (Jessica is born in USA but lives in Germany) where they are quite a few years ahead of us in creating beauty and apparel brands that do not harm animals, people, or rivers. If you share Jess’s devotion to all creatures great and small, and/or you are/know a decision make in an ethical beauty/apparel brand, Jessica is a person you want to connect to while she still has time to take your calls!

Ellen Melko-Moore

Owner, Supertight Brand

Jessica is great to work with. She is one of those rare gems who makes a substantial difference. She communicates well, gets the job done, has good ideas, thinks outside the box. She is an asset to any company or client she works with. We will definitely continue with Jessica in the future.

Jessica Lohmann was hired to create and implement an Ethical Marketing Strategy for Safari With Us in October 2015.

48% = Increase of direct bookings after only 3 months of implementation.
434% = Increase of direct bookings from 2nd quarter 2015 (3 months before hiring Jessica) to 2nd quarter 2016 (6 months after hiring Jessica).

Andre Retief

Owner, Safari With Us

For my upcycling, waste-free sustainable fashion brand, Tatty Moo, I really needed help figuring out just who my ideal customer was, and therefore, what my USP was. I've only ever done short free or cheap marketing courses, but to be honest, I was helped a little, but with Ethical Brand Marketing, I had a more tailored approach for my market.

I feel I now have a more defined view of who to market to; and how to showcase my stock better. I really liked the personal one-to-one nature that Jess provided. She's at the forefront of Ethical Marketing, and I really recommend working with her.

Julia Brown

Owner, Tatty Moo

I had the distinct pleasure of working with Jessica. Her qualified marketing expertise and strategic thinking skills were very valuable while setting up a new international marketing strategy for our cloud product line. Jessica is a responsible and valued manager and the team simply loved the way she turned ideas into reality.

Ingo Dignas

Managing Partner, protel hotelsoftware GmbH

Another fine job where Jessica went above and beyond the description of the contract. Jessica is really wonderful at what she does. She is very attentive to specific challenges, always a pleasure to work with, easy to communicate and walks you through the process from start to finish. She even simplifies complicated subjects for me.

Sally Primrose

Author, 10 Minute Vegan Recipes, Buddha's Belly, The Better Smoothie

I have had the privilege of working with Jessica on The Possible Missions Project since 2014. She brought a clear insight and an ability to find innovative ways to market within our budget constraints, as well as work with shifting project timelines without batting an eye. Her level of professionalism went above and beyond what the project expected, and we were all the better for it. I cannot recommend her more strongly for your own marketing projects.

D. G. Speirs

Novelist. Author. Storyteller.

Ready to Move Mountains?