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The butterfly effect.

Transforming your marketing to get it working for you.

Ethical businesses transform our future.

Whether you sell eco tours, vegan ice cream, homemade & cruelty-free cosmetics, sustainable fashion, handmade crafts, fairmined or recycled jewelry, software-as-a-service using green energy sources, etc. and you’re giving back to help save animals and our environment, you’re in business to do good!

Your vision is so strong and you have a healthy business mindset.
You know what kind of an impact you want to make!

But, you’re either not making the impact you want or you want to move to the next level and don’t know how.

Since marketing is a main ingredient to every successful business, but is not your area of expertise, you landed on this page to get some help.

You want to hire an expert.

The only constant is change.

Oh, how the butterfly inspires!

Not only does she embrace change, she lets go of what she no longer needs to be able to transform into something brilliant.

Putting all her energy and devotion into each new stage.

With her small size, she makes a huge impact by migrating incredible distances and creating life and spreading joy wherever she lands.

Let the butterfly guide you with her transformational wisdom and positive energy.

Current situation.

If you’re squirming in your own little cocoon of uncertainties about your current marketing efforts, you’re certainly not alone.

And/or if …

  • you’re not meeting your sales goals,
  • your marketing isn’t getting the engagement you were hoping for,
  • you don’t know how to optimize your marketing efforts,
  • you don’t want the high cost of an onboard marketing strategist,
  • you either want to learn how to DIY it, be guided through the process or just prefer to let someone else do it so that you can concentrate on your own talents,
  • your team needs to concentrate on the implementation, not the big picture

… then you’re in the right place!

Welcome home.

Why hire me as your marketing strategist.

As an Ethical Marketing Strategist, I see things from a different, unbiased perspective.

A bird’s eye view if you will.

I take a step back and dig deep to make sure your marketing aligns with your purpose.

To provide creative and effective strategic solutions as well as exciting opportunities you may never have thought of so that you can fully concentrate on what you excel at: moving your business forward.

To give you a highly-skilled, cost-effective alternative to investing in an in-house marketing strategist so that you can concentrate on running your business and your marketing team can spend their time on implementing the strategy.

Hiring me to help you with your strategic marketing is not the only way to increase your revenue or take you to the next level, but it may very well be the quickest, easiest and most cost-effective way.

Because an excellent marketing strategy is the main ingredient to a successful sustainable business.

 What do you want?

Get guidance on the fly.
Get a helping hand.
Outsource it and be free.

Marketing guidance on the fly.

Sometimes, you just need help on the spur of the moment. Say for a new product launch or rebranding process. Or maybe you have a marketing strategy in place, but lack the knowledge to clearly define your ideal customer, optimize your sales funnel or to master your message. In these situations, you can hire me on an hourly basis of 125 eur/hour. For a 4-hour brainstorming session, I offer 10% off (that’s 450 eur).

This way, you’ll be able to get the guidance you need when you need it.

Marketing strategy guidance.

If you lack the expertise to create a marketing strategy and want to learn how, you can hire me to guide you through the process. With this investment of 3,000 eur, we’ll go through each step of the 7-step marketing strategy together.

Basically, you’ll be going through an online course with me by your side leading you through the process. This way, you’ll be guaranteed to end up with an impactful strategy that you can use as your foundation for years to come.

Outsource your strategy.

Since you have better things to do and don’t want to invest in an expensive in-house marketing strategist, you can hire me to create your strategy for you or optimize your existing one.

With an investment starting at 10,000 eur, you can concentrate on what you do best: running your business and your marketer can concentrate on what he/she does best: creating awesome content and campaigns and engaging with your customers.

Who I am.

After earning my marketing degree in 1991, I’ve helped companies soar like an eagle and relax like a sloth.

Yes, you read correctly. 1991. Back then, I knew what motivated customers to buy, how to target an audience and what activities to effectively put in place to reach potential customers and keep existing ones happy. Super happy.

And now as the founder of Ethical Brand Marketing, I can choose my clients very carefully. Those who share my vision.

So that they increase their revenue to be able to make a more positive impact in this world.

So that the good guys win!

So that you can:

  • Easily fascinate ideal customers who remain loyal and become your raving fans
  • Have a happy marketing team who can fully concentrate on creating content and effective marketing campaigns
  • Enjoy success and a constant flow of income
  • Leverage your business so that you can become a leader and make positive changes in your industry
  • Help save our environment and as many animals as humanly possible

Transforming your marketing.

I work from the inside out, making sure your strategy is well thought out because I know that most everyone can write a blog post, hop on a FB live and send a newsletter and am pretty sure this is not where you need help.

Operative tasks such as these will not help you move forward if you don’t have a valuable strategy backing up your activities.

Nor will social media ads or SEO if you’re not clear on your ideal customer.

This is why many companies struggle. Because they don’t spend the time working on a marketing strategy first.

They just DO marketing and this spontaneous doing is as ineffective as a female lion going on a hunt alone. Believe me, I’ve seen her try in South Africa and it’s very painful to watch. She just causes her target market to scatter and snicker. 

But, you’re not a lonely lion, you actually want to get the job done right! You want your message to stick, like a chameleon’s tongue on a moth.

Not only will I help you create an incredible marketing strategy so that you increase your revenue, I’ll also help you become an industry leader to make necessary changes in your own industry so that you can make a more positive impact in this world.

Because I want you to thrive!

Creating your marketing strategy.

I developed a 7-step marketing strategy that uses what I call

the 4 Cs in marketing: communication, connection, collaboration and creativity.

You can hire me to either create or optimize your marketing strategy for you or guide you through the process so that you can do it yourself.

The following seven steps will be clearly defined and masterfully developed.





Seven steps to a rock-solid marketing strategy:

  • Step 1 | Why: Position your brand.
  • Step 2 | Who: Target your market.
  • Step 3 | What: Master your message.
  • Step 4 | How: Promote your products.
  • Step 5 | Where: Deliver your message.
  • Step 6 | When: Schedule your content.
  • Step 7 | What’s up: Analyze & optimize.

The seven steps  defined.

01: Why | Position your brand.

Content, e.g.:

  1. Define your business identity (vision, purpose, mission).
  2. Create your offer and pricing structure.
  3. Develop your market position and niche.
  4. Define your goals, objectives and actionable steps.

This part of your marketing strategy lays the solid foundation for all your marketing efforts. This is your WHY. Why are you in the business you’re in? Who is your brand? Are your customers viewing you the way you want to be seen? Are you where you want to be positioned in your market?

Here, we’ll take a step back and dig deep into your business so that you can better position yourself in your industry in order to become successful and increase revenue to make more of an impact.

02: Who | Target your market.

Content, e.g.:

  1. Define your ideal customer.
  2. Identify what your customers really want.
  3. Craft an irresistible offer.
  4. Identify your team players.

How to find the right customer is not always a given. If your marketing isn’t working for you, you’ll attract customers – but many times, they’ll be the wrong customers, in which case you’ll never be able to turn them into fans who rave behind your back.

In Step 2, we’ll clearly define your ideal customer so that you’ll know what they truly want from you to be able to craft an irresistible offer and turn them into raving fans.

03: What | Master your message.

Content, e.g.:

  1. Define your company’s voice and tone.
  2. Craft compelling copy that converts to sales.
  3. Create copy that’s authentic, transparent and non-greenwashy.
  4. Optimize your copy for humans, not machines (SEO simplified).

Now that you know who you are and who you’re talking to, it’s time to present your audience with content. Get ready to craft your message and tell your story!

In Step 3, we’ll master your message so that you not only attract the right customer but also keep them engaged and in love with your brand.

04: How | Promote your products.

Content, e.g.:

  1. Choose the right promotions for you.
  2. Promote without spending a fortune on advertising.
  3. Define which promotions will help you generate more leads.
  4. Grow your email list.

There are a bunch of creative ways you can promote your products and services.

In Step 4, we’ll choose the best promotions for your business and develop a strategy using the resources you have in the most effective possible way.

05: Where | Deliver your message.

Content, e.g.:

  1. Define the best way to reach your fans.
  2. Identify the best times to reach your customers.
  3. Get the most out of your customer’s demographics and insights
  4. Define which tools will ease your workload.

You now know what your offer is, who you’re selling to and how. It’s now time to figure out where you’re going to meet your customers in order to sell them your products and services.

In Step 5, we’ll define the best way to reach customers, both old and new, what tools will help you do this, what partners will work for you and how you can get your products onto store shelves.

06: When | Plan your content.

Content, e.g.:

  1. Quantity: Determine how much is enough.
  2. Quality: Collect Ideas that resonate with your customers.
  3. Resources: What to add to your editorial calendar.
  4. Create an editorial calendar and start to schedule.

If it’s not scheduled, it’s not real. Your content needs to be scheduled, just like your dentist appointment.

In Step 6, we’ll create a consistent, educational and entertaining editorial calendar that will give your marketing team a clear guideline to follow so that they can check off completed tasks like never before and spend more time creating, not doing mundane tasks.

07: What’s up | Analyze & optimize.

Content, e.g.:

  1. Determine what tools to use.
  2. Analyze data to figure out what your customers want.
  3. Identify and perfect the best campaigns.
  4. Optimize your ethical marketing strategy.

Now it’s time to optimize your strategy! Marketing is truly effective when you know that something will work before you even do it.

In Step 7, we’ll analyze your results and optimize your strategy so that your marketing starts working for you for years to come.

Are you ready to move forward?

What a rock-solid ethical marketing strategy does for you.

Directly speak to your customers.

When you create a marketing strategy, you'll dig deep into the heart and soul of your customers, so that you know them very well. When that happens, you'll be able to speak their language. You'll know exactly what they want to be able to create an irresistible offer. You'll also be able to answer their questions before they ask. All this will portray you as an industry leader.

Improve SEO.

With a great marketing strategy, you'll know how to inspire your audience to click on links because you'll be providing the quality content they want to read.

With regularly added quality content, google & co. will take notice by increasing your domain authority and improving your search engine rankings.

Increase website traffic.

When you offer quality content, you'll get more people landing on your website, digesting your material. They'll spend more time on your website. Your social referrals will increase, making it easier to turn leads into customers.

Increase social engagement.

When you regularly post engaging and high-quality content, directly speak to your customers and either entertain or truly help them solve a particular problem, you'll be able to increase your engagement rate. You'll be able to turn your customers into fans who rave about you behind your back.

Increase conversion rates.

Conscious consumers want to know how you make your products and how you're creating positive changes in your industry. They already have trust issues, so if you can provide them with this information first, you'll become an authority in your field and easily motivate them to support you. The more you educate, the more raving fans you'll have = the more you'll sell.

Improve brand reputation.

If your business is authentic, honest and resonates with people of the same mindset and the content you create is informative, entertaining or helpful in some way, customers will trust you, turn into raving fans and become your brand ambassador.

Prove cost effective.

Time is money and marketing takes time. But marketing ethically is money well invested since it offers compounding ROI. You may not see results right away, but will enjoy a healthy increase over time.

You won't have to spend a lot of money on advertising either. Instead, you'll be building up your community organically. Not only that, you'll be more relaxed because your marketing will get easier as soon as it's working for you, not against you.

Strengthen internal communication.

Another side-effect of having an ethical marketing strategy is to improve internal communication. It opens up the line of communication between all roles and departments and lays down the foundation to work together towards the same goal.

There's nothing more satisfying than going to work every morning and seeing a group of motivated employees working together well and reaching a common goal. A strategy strengthens this community spirit because it brings clarity to your vision and business' existence.

Ease your workload.

With an ethical marketing strategy, the content creation guessing game is over! You'll know what to post and when. You'll know exactly what actions to take. And you'll know that it's going to work.

Imagine how awesome that would feel! You'll love the extra time for creativity and inspiration. You or your team be concentrating more on the strategic rather than the operative side of your marketing efforts. A dream come true!

Take that first step.

Schedule a free strategy call to see if we’re a good fit and for me to get to know your business so that we can figure out what suits your needs and budget.

Get ready to transform your marketing.

Word on the path.

Jessica is exceptional at what she does. I reached out to her to get help with my business and marketing strategy and her understanding of different types of niches and industries is truly astounding.

Jessica draws from her years of marketing expertise and knowledge to tailor a service that is so precise, relevant and personable to your business so you would never feel like you're just another number in her books.

Her level of detail and attention to your business needs are also highly commendable and I have just booked into her Masterclass which is going to be really beneficial for me. Highly recommend her services!

Gaayathri Periasami

Owner, Baby Peppers

Jessica really gets ethical marketing, she really gets brand, and she really gets strategy. She asks brilliant questions that bring out the thoughts that are difficult to put into words, creating a sound foundation for all customer attraction activities — so you can be sure to get results.

But not only that — Jessica is also a delightful partner to work with. She's warm, takes customer care super seriously and has got a great sense of humour. Besides, talking about music with her is lots of fun! We're also both expats and I enjoy our little chats about our cultural experiences.

Sabine Harnau

Owner, From Scratch

Jessica has reviewed our website, facebook page and the hand-out leaflets for Honest Coffins. She did this with efficiency, good humour and patience. Her comments were incisive and valuable. I will be putting them into action forthwith.

But the absolutely best thing (apart from liking Jimi Hendrix and the Doors) was that she is not pushy like all the other marketing people I've ever talked to over the last 20 plus years. Instead, she is pleasant, efficient and a delight to work with. A first-class consultant.

John Connell

Owner, Honest Coffins Limited

I just really depend on Jessica's opinion and the longer I work with her and try out other things, I realize how great she is. I so appreciate her thoughts, her opinion. So when she tells me something's great, then I just trust her. Without her, I wouldn't be where I am today. THANK YOU from the bottom of my heart for your dedication!

Awital Zingg-Bollag

Owner, MyGentleBorn

Jessica Lohmann of Ethical Brand Marketing is poised to become a dominant thought leader in the marketing strategy world, especially in Europe (Jessica is born in USA but lives in Germany) where they are quite a few years ahead of us in creating beauty and apparel brands that do not harm animals, people, or rivers. If you share Jess’s devotion to all creatures great and small, and/or you are/know a decision make in an ethical beauty/apparel brand, Jessica is a person you want to connect to while she still has time to take your calls!

Ellen Melko-Moore

Owner, Supertight Brand

Jessica Lohmann indeed exudes Passion. I just love how much attention she gives things. Wherever she goes, she is THERE...and you can FEEL her energy. I love how there's no BS with her, either. You always get the REAL deal, which is why she's so good at what she does. The world needs more people like Jessica! I'm so grateful to have connected with her through B-School when I was in Germany!!

Brit Steuven

Owner, Brit Stueven PR

Jessica is great to work with. She is one of those rare gems who makes a substantial difference. She communicates well, gets the job done, has good ideas, thinks outside the box. She is an asset to any company or client she works with. We will definitely continue with Jessica in the future.

Jessica Lohmann was hired to create and implement an Ethical Marketing Strategy for Safari With Us in October 2015.

48% = Increase of direct bookings after only 3 months of implementation.
434% = Increase of direct bookings from 2nd quarter 2015 (3 months before hiring Jessica) to 2nd quarter 2016 (6 months after hiring Jessica).

Andre Retief

Owner, Safari With Us

I started working with Jessica after meeting her in another program. I loved her & her niche around "ethical" marketing because for years I'd struggled with marketing in a way that felt both ethical and authentic. After working with her I was able to greatly simplify the content on my website and in all my marketing materials in a way that more simply & effectively speaks to my ideal client. She was also very knowledgeable and the feedback and guidance she provided have been absolutely invaluable to me feeling more confident in my brand & my marketing! Jessica's focus on marketing ethically is truly unique & something I believe the whole world could benefit from!

Jess Bonasso

Burnout Rescue Coach | Author | Speaker, Radiant Self Care

For my upcycling, waste-free sustainable fashion brand, Tatty Moo, I really needed help figuring out just who my ideal customer was, and therefore, what my USP was. I've only ever done short free or cheap marketing courses, but to be honest, I was helped a little, but with Ethical Brand Marketing, I had a more tailored approach for my market.

I feel I now have a more defined view of who to market to; and how to showcase my stock better. I really liked the personal one-to-one nature that Jess provided. She's at the forefront of Ethical Marketing, and I really recommend working with her.

Julia Brown

Owner, Tatty Moo

I had the distinct pleasure of working with Jessica. Her qualified marketing expertise and strategic thinking skills were very valuable while setting up a new international marketing strategy for our cloud product line. Jessica is a responsible and valued manager and the team simply loved the way she turned ideas into reality.

Ingo Dignas

Managing Partner, protel hotelsoftware GmbH

Another fine job where Jessica went above and beyond the description of the contract. Jessica is really wonderful at what she does. She is very attentive to specific challenges, always a pleasure to work with, easy to communicate and walks you through the process from start to finish. She even simplifies complicated subjects for me.

Sally Primrose

Author, 10 Minute Vegan Recipes, Buddha's Belly, The Better Smoothie

I have had the privilege of working with Jessica on The Possible Missions Project since 2014. She brought a clear insight and an ability to find innovative ways to market within our budget constraints, as well as work with shifting project timelines without batting an eye. Her level of professionalism went above and beyond what the project expected, and we were all the better for it. I cannot recommend her more strongly for your own marketing projects.

D. G. Speirs

Novelist. Author. Storyteller.

Want to transform your marketing?

Guide to transform your marketing to make a greater impact.

Are you a visionary leader who found a way to save animals and earn a living?


Well then, we want to help YOU.

Subscribe to our newsletter and receive ethical marketing tips, exclusive offers, bonuses, freebies, event notices, etc. and let's get your marketing working out for you.

As a special thank you in our welcome email series, we'll send you a free step-by-step guide on how to create an ethical marketing strategy and a checklist on how to get your products into retail stores.

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Did you know that I also write for the animals?

Did you know that I also write for the animals?

 As the founder of Ethical Brand Marketing, I not only market for the animals, I write for them too.

On April 24: World Day for Laboratory Animals, I will publish Lily Bowers and The Uninvited Guest, the 1st of a must-read new middle-grade book series that shows how important it is to respect all animals.

Join fellow animal lovers and receive updates about new book releases, fun stuff to do in nature, exclusive offers for fans and more!

As a thank you, I'll send you the digital version of Lily Bowers and The Uninvited Guest for free.

Awesome. You're almost there. Please check your inbox to confirm. Remember, the mail will be from Jess Lohmann.