The butterfly effect
Transform your marketing so your business can soar high
The only constant is change
As your ethical marketing consultant, I know how inspiring the butterfly is.
Not only does she embrace change, she lets go of what she no longer needs to be able to transform into something brilliant.
Putting all her energy and devotion into each new stage.
With her small size, she makes a huge impact by migrating incredible distances and creating life and spreading joy wherever she lands.
Let the butterfly guide you with her transformational wisdom and positive energy.
Your ethical business transforms our future
Thank you for creating a social enterprise to help save animals and our environment.
Your vision of a kind and abundant world for all living beings is so strong, you know you have to make a big impact.
But, you’re not making the impact you want. Either your sales are too low or you don’t have any free time.
You know marketing is a main ingredient to every successful business, but it’s not your area of expertise, which is why you’re here.
It’s time to transform your marketing.
How an ethical marketing strategy will transform your marketing
Do successful marathon runners just go out there and run 42 km on a whim or do they plan and train hard before that special day so that they’re prepared?
Obviously, it’s the latter.
Even novice runners know not to try that stunt unless they want to pass out after 15 km.
Same with musicians. My favorite band RUSH did not spit out ‘2112’ in an hour either. They spent a lot of time perfecting this incredible album before performing it on stage.
Athletes and musicians don’t ‘just go out there and do it’. They prep, plan, build momentum and strength so what seems effortless to us, was not quickly achieved by them.
Their success depends on their willingness to train and prepare, both physically and mentally.
And yet, while they train so diligently to be able to play (pun intended), so many business owners just go out there and ‘do’ marketing. Without any plan at all.
Because they know how social media works. Sort of.
Or they know how to write a blog post. For the most part.
This problem with this kind of dabbling in your marketing is that it causes a lot of frustration in the long-run because you end up spending precious time and valuable money on things that aren’t going to work.
For example, if you engage in activities that don’t align with your purpose, vision or mission or your blog post doesn’t resonate with your ideal customer.
Or if you run a FB ad but your call-to-action isn’t strong enough.
Or the SEO keyword you chose is not what your ideal customers use.
Marketing success comes to those who get strategic.
It’s time to begin your transformational journey
If you’re squirming in your own little cocoon of uncertainties about your current marketing efforts, you’re not alone.
Marketing success doesn’t come easy in this huge online jungle of competition.
How do you get your voice to be heard and inspire others to support your business?
While many people prefer to stay in their cocoon instead of embracing change because it’s just easier and more predictable, you know this won’t help you move forward.
And this is what sets you apart.
You’re a visionary leader and know you have to spread your wings if you want to soar high.
So, if you want any of this:
- Meet your sales goals and enjoy a steady increase in revenue.
- Get more social engagement and turn followers into customers.
- Enjoy requests from retailers to stock your products.
- Receive amazing collaboration opportunities.
- Hire a team of fellow changemakers who share your vision.
- Ease your workload.
- Become a leader and make positive changes in your industry.
- Make more of an impact by saving many animals and their environment.
- Enjoy quality time with your family. In the evenings, on the weekends and on vacation.
… then you’re in the right place!
Welcome home
Align your marketing with your purpose
As an Ethical Marketing Strategist, I see things from a different, unbiased perspective.
I take a step back and dig deep to make sure your marketing aligns with your purpose.
By learning to use an ethical marketing approach, you’ll be able to attract customers who share your values and want to support you.
I help you create an impactful strategic plan for profit, filled with exciting opportunities you may never have thought of so that you know the right path to take.
Because an excellent marketing strategy is the main ingredient to a successful sustainable business.
Who you’d be working with
Hi, I’m Jessica, founder of Ethical Brand Marketing. I have a team to help me with various operational tasks, but I’m the actual person you’ll be working with.
After earning my marketing degree in 1991, I’ve helped companies spread their wings and fly.
Yes, you read correctly. 1991. That’s how long I’ve been studying what motivates customers to buy, honing my skills in targeting different audiences — and putting activities in place that turn them into customers. And then keep them happy. Super happy.
As an advocate for ethical marketing, I don’t use manipulation tactics such as urgency and scarcity that make consumers buy things they don’t need, let alone want. These tactics are used to make us feel inadequate or arouse the fear of missing out (FOMO).
Instead, I instill healthier consumption practices to help save species and our planet.
I’ll help you implement proven ethical marketing practices that not only inspire customers to support you but also help bring conscious consumerism to the mass market.
This way, you’ll have more loyal fans and be able to increase your revenue so that you can make a greater impact.
So that you thrive!
Let’s see to it that you thrive
Word – and wins – on the path
Project Scope: Marketing strategy consultation
I have learned a lot during the course of these consultations on how to position the brand, what works and what doesn't. This is very much a work in progress but the consultation has definitely helped in forming a coherent marketing strategy.
Jessica is very easy to talk to and helps with all aspects of the marketing knowledge. Working with Jessica is like working with a friend who understands you but also guides you. Our calls were more of a discussion rather than a one way exercise. The whole experience was very fulfilling. She is also not a clock watcher.
If you are looking for someone who takes time to understand your business and is willing to help you with every marketing need, Jessica is your marketing guru.
It was simply brilliant. I will definitely miss our regular catch ups!
Project Scope: Marketing strategy consultation
Jessica really gets ethical marketing, she really gets brand, and she really gets strategy. She asks brilliant questions that bring out the thoughts that are difficult to put into words, creating a sound foundation for all customer attraction activities — so you can be sure to get results.
But not only that — Jessica is also a delightful partner to work with. She's warm, takes customer care super seriously and has got a great sense of humour. Besides, talking about music with her is lots of fun! We're also both expats and I enjoy our little chats about our cultural experiences.
Project Scope: Marketing strategy consultation
For my upcycling, waste-free sustainable fashion brand, Tatty Moo, I really needed help figuring out just who my ideal customer was, and therefore, what my USP was. I've only ever done short free or cheap marketing courses, but to be honest, I was helped a little, but with Ethical Brand Marketing, I had a more tailored approach for my market.
I feel I now have a more defined view of who to market to; and how to showcase my stock better. I really liked the personal one-to-one nature that Jess provided. She's at the forefront of Ethical Marketing, and I really recommend working with her.
Project Scope: Copywriting, Marketing strategy creation, implementation and review (website relaunch)
Jessica is great to work with. She is one of those rare gems who makes a substantial difference. She communicates well, gets the job done, has good ideas, thinks outside the box. She is an asset to any company or client she works with. We will definitely continue with Jessica in the future.
Results:
Jessica was hired to create and implement a marketing strategy, resulting in:
- 162,5% increase in direct bookings and 46,7% increase in conversion rate within 7 mths. after marketing strategy implementation
- Named 'Ethical Tour Operator' by Campaign Against Canned Hunting
Project Scope: Marketing strategy consultation
Jessica is exceptional at what she does. I reached out to her to get help with my business and marketing strategy and her understanding of different types of niches and industries is truly astounding.
Jessica draws from her years of marketing expertise and knowledge to tailor a service that is so precise, relevant and personable to your business so you would never feel like you're just another number in her books.
Her level of detail and attention to your business needs are also highly commendable and I have just booked into her Masterclass which is going to be really beneficial for me. Highly recommend her services!
Project Scope: Marketing strategy creation and implementation
I had the distinct pleasure of working with Jessica. Her qualified marketing expertise and strategic thinking skills were very valuable while setting up a new international marketing strategy for our cloud product line. Jessica is a responsible and valued manager and the team simply loved the way she turned ideas into reality.
Choose your own adventure.
The quick solution:
Marketing help on the fly.
Sometimes, you just need advice on the spur of the moment. Say for a new product launch or rebranding process.
You can hire me on the fly at an hourly basis (125 Euro/hour). I offer 10% off (450 Euro) for a 4-hour session.
Or maybe you have a partial marketing strategy in place, but lack the knowledge to finish it. For example, you may know your USP and your branding is spot on, but you don’t know how to clearly define your ideal customer, optimize your sales funnel or master your message.
During your free strategy call, we’ll determine where you need help most and I’ll craft an offer that fits your needs and budget.
Get the help you need when and where you need it.
The cost-effective solution:
Marketing strategy guidance.
If you lack the expertise to create an impactful marketing strategy and want to learn how, you can hire me to guide you through the process.
During our private consultation sessions, you’ll learn how to create an ethical marketing strategy based on my signature 7-step plan.
Not only that, you’ll receive a strategy template to fill out and training materials to guide you in between sessions.
Similar to an online course, however, I’ll be right there by your side, leading you every step of the way and answering any questions you may have.