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The butterfly effect.

Transform your marketing so your business can soar high.

The only constant is change.

Oh, how the butterfly inspires!

Not only does she embrace change, she lets go of what she no longer needs to be able to transform into something brilliant.

Putting all her energy and devotion into each new stage.

With her small size, she makes a huge impact by migrating incredible distances and creating life and spreading joy wherever she lands.

Let the butterfly guide you with her transformational wisdom and positive energy.

Your ethical business transforms our future.

Thank you for creating a social enterprise to help save animals and our environment.

Your vision of a kind and abundant world for all living beings is so strong, you know you have to make a big impact.

But, you’re not making the impact you want. Either your sales are too low or you don’t have any free time.

You know marketing is a main ingredient to every successful business, but it’s not your area of expertise, which is why you’re here.

It’s time to transform your marketing.

Transforming your marketing.

Most everyone can write a blog post, hop on a FB live and send a newsletter so I’m pretty sure this is not where you need help.

Operative tasks such as these will not help you move forward if you don’t have a valuable strategy backing up your activities.

Nor will social media ads or SEO if you’re not clear on your ideal customer.

This is why many companies struggle. Because they don’t spend the time working on a marketing strategy first.

They just DO marketing and this spontaneous doing is as ineffective as a female lion going on a hunt alone. Believe me, I’ve seen her try in South Africa and it’s very painful to watch. She just causes her target market to scatter and snicker. 

But, you’re not a lonely lion, you actually want to get the job done right!

You want your message to stick, like a chameleon’s tongue on a moth.

I help you create an impactful ethical marketing strategy to get your message stuck so that you grow your business and become an industry leader.

So that you make a greater impact in this world!

It’s time to begin your transformational journey.

If you’re squirming in your own little cocoon of uncertainties about your current marketing efforts, you’re not alone.

Marketing success doesn’t come easy in this huge online jungle of competition.

How do you get your voice to be heard and inspire others to support your business?

While many people prefer to stay in their cocoon instead of embracing change because it’s just easier and more predictable, you know this won’t help you move forward.

And this is what sets you apart.

You’re a visionary leader and know you have to spread your wings if you want to soar high.

So, if you want any of this:

  • Meet your sales goals and enjoy a steady increase in revenue.
  • Get more social engagement and turn followers into customers.
  • Enjoy requests from retailers to stock your products.
  • Receive amazing collaboration opportunities.
  • Hire a team of fellow changemakers who share your vision.
  • Ease your workload.
  • Become a leader and make positive changes in your industry.
  • Make more of an impact by saving many animals and their environment.
  • Enjoy quality time with your family. In the evenings, on the weekends and on vacation. 

… then you’re in the right place!

Welcome home.

Align your marketing with your purpose.

As an Ethical Marketing Strategist, I see things from a different, unbiased perspective.

I take a step back and dig deep to make sure your marketing aligns with your purpose.

By learning to use an ethical marketing approach, you’ll be able to attract customers who share your values and want to support you.

I help you create an impactful strategic plan for profit, filled with exciting opportunities you may never have thought of so that you know the right path to take.

Because an excellent marketing strategy is the main ingredient to a successful sustainable business.

Why you want an impactful ethical marketing strategy.


Directly speak to your customers.

When you create a marketing strategy, you’ll dig deep into the heart and soul of your customers. You’ll know them so well, you’ll easily be able to speak their language. You’ll also be able to create incredible offers to keep them happy. And answer their questions before they ask.

All this will help turn you into a leader of your industry.

Increase engagement and conversion rates.

With regularly added quality content, Google & co. will take notice by increasing your domain authority and improving your search engine rankings. This will move you higher up on the results page which will help you get more people spending time on your website and social channels.

You’ll also inspire them to read more and click on the ‘Add to Basket’ button.

Improve brand reputation.

Conscious consumers generally have trust issues with harmful industry practices, so if you create content that is transparent, informative and helpful, they will learn to trust you. You’ll become an authority in your field and more easily motivate them to support you.

This will also help you reach the mass market to change the way people shop.

Prove cost effective.

Time is money and marketing takes time. But marketing ethically is money well invested since it offers compounding ROI. You may not see results right away like some of my clients featured below, but you will enjoy a healthy increase over time.

You won’t have to spend a lot of money on advertising either. Instead, you’ll be building up your community organically.

Strengthen internal communication.

There’s nothing more satisfying than going to work every morning and seeing a group of motivated employees working well together and reaching a common goal.

An impactful strategy strengthens this community spirit because it brings clarity to your vision and business’ existence.

Ease your workload.

With an ethical marketing strategy, the guessing game is over! You’ll know what to post, when and where. You’ll know exactly what actions to take. And, you’ll know it’s going to work.

You’ll love the extra time for creativity and inspiration and can concentrate more on the strategic rather than the operative side of your marketing.

Your impactful ethical marketing strategy.

I developed a 7-step ethical marketing strategy that uses the 4 Cs in marketing: communication, connection, collaboration and creativity.

If you hire me to help you create one, we’ll clearly define and masterfully develop the following seven steps.

You’ll walk away with a valuable plan for profit that you can implement right away.

So that you have a rock-solid foundation to help you grow your business.





Seven steps to a rock-solid marketing strategy:

  • Step 1 | Why: Position your brand.
  • Step 2 | Who: Target your market.
  • Step 3 | What: Master your message.
  • Step 4 | How: Promote your brand.
  • Step 5 | Where: Deliver your offer.
  • Step 6 | When: Schedule your content.
  • Step 7 | What’s up: Analyze & optimize.

The seven steps  defined.

01: Why | Position your brand.

Content, e.g.:

  1. Define your business identity (vision, purpose, mission).
  2. Create your offer and pricing structure.
  3. Develop your market position and niche (USP).
  4. Define your goals, objectives and actionable steps.

This part of your marketing strategy lays the solid foundation for all your marketing efforts. This is your WHY. Why are you in the business you’re in? Who is your brand? Are your customers viewing you the way you want to be seen? Are you where you want to be positioned in your market?

Here, we’ll take a step back and dig deep into your business so that you can better position yourself in your industry.

02: Who | Target your market.

Content, e.g.:

  1. Define your ideal customer.
  2. Identify what your customers really want.
  3. Craft an irresistible offer.
  4. Identify your team players.

Finding the right customer isn’t always easy. If you have customers who don’t engage or come back, you have the wrong customers. Instead, you want customers who rave behind your back. You know, those fans who post selfies with your products and tell their friends all about your brand. Those fans who are loyal customers.

In Step 2, we’ll clearly define your ideal customer so that you’ll know what they truly want to be able to craft an irresistible offer and turn them into raving fans.

03: What | Master your message.

Content, e.g.:

  1. Define your company’s voice and tone.
  2. Craft compelling copy that converts to sales.
  3. Create copy that’s authentic, transparent and non-greenwashy.
  4. Optimize your copy for humans, not machines (SEO simplified).

Now that you know who you are and who you’re talking to, it’s time to present your audience with content. Get ready to craft your message and tell your story. You’ll also learn how to write in a way that Google and co. prefer so that you get noticed.

In Step 3, we’ll master your message so that you not only attract the right customer but also keep them engaged and in love with your brand.

04: How | Promote your brand.

Content, e.g.:

  1. Choose the right promotions for you.
  2. Promote without spending a fortune on advertising.
  3. Define which promotions will help you generate more leads.
  4. Grow your email list.

There are a bunch of creative ways you can promote your products and services, but which ones are right for you?

In Step 4, we’ll choose the best promotions for your business and develop a strategy using the resources you have in the most effective possible way.

05: Where | Deliver your offer.

Content, e.g.:

  1. Define the best way to reach your fans.
  2. Define how you want to deliver your message or offer.
  3. Learn how to map out your customer journey.
  4. Identify the best tools to use to reach your customers.

You now know what your offer is, who you’re selling to and how. It’s now time to figure out where you’re going to meet your customers in order to sell them your products and services.

In Step 5, we’ll map out your customer journey and define the best way and times to reach your ideal customers, both conscious and the mass consumer.

06: When | Plan your content.

Content, e.g.:

  1. Quantity: Determine how much is enough.
  2. Quality: Collect ideas that resonate with your customers.
  3. Resources: What to add to your editorial calendar.
  4. Create an editorial calendar and start to schedule.

If it’s not scheduled, it’s not real. Your content needs to be scheduled, just like your dentist appointment.

In Step 6, we’ll create a consistent, educational and entertaining editorial calendar that will give you a clear guideline to follow so that you can check off completed tasks like never before and spend more time creating powerful content and engaging with your customers.

07: What’s up | Analyze & optimize.

Content, e.g.:

  1. Determine what tools to use.
  2. Analyze data to figure out what your customers want.
  3. Identify and perfect the best campaigns.
  4. Optimize your ethical marketing strategy.

Now it’s time to optimize your strategy! Marketing is truly effective when you know that something will work before you even do it.

In Step 7, we’ll analyze your results and optimize your strategy so that your marketing starts working for you for years to come.

Who you’d be working with.

Hi, I’m Jessica, founder of Ethical Brand Marketing. I have a team to help me with various operational tasks, but I’m the actual person you’ll be working with.

After earning my marketing degree in 1991, I’ve helped companies spread their wings and fly.

Yes, you read correctly. 1991. That’s how long I’ve been studying what motivates customers to buy, honing my skills in targeting different audiences — and putting activities in place that turn them into customers. And then keep them happy. Super happy.

As an advocate for ethical marketing, I don’t use manipulation tactics such as urgency and scarcity that make consumers buy things they don’t need, let alone want. These tactics are used to make us feel inadequate or arouse the fear of missing out (FOMO).

Instead, I instill healthier consumption practices to help save species and our planet.

I’ll help you implement proven ethical marketing practices that not only inspire customers to support you but also help bring conscious consumerism to the mass market.

This way, you’ll have more loyal fans and be able to increase your revenue so that you can make a greater impact.

So that you thrive!

Let’s see to it that you thrive.

Word on the path.

Project Scope: Marketing strategy consultation

Jessica really gets ethical marketing, she really gets brand, and she really gets strategy. She asks brilliant questions that bring out the thoughts that are difficult to put into words, creating a sound foundation for all customer attraction activities — so you can be sure to get results.

But not only that — Jessica is also a delightful partner to work with. She's warm, takes customer care super seriously and has got a great sense of humour. Besides, talking about music with her is lots of fun! We're also both expats and I enjoy our little chats about our cultural experiences.

Sabine Harnau

Owner, From Scratch Communications

Project Scope: Marketing strategy consultation

For my upcycling, waste-free sustainable fashion brand, Tatty Moo, I really needed help figuring out just who my ideal customer was, and therefore, what my USP was. I've only ever done short free or cheap marketing courses, but to be honest, I was helped a little, but with Ethical Brand Marketing, I had a more tailored approach for my market.

I feel I now have a more defined view of who to market to; and how to showcase my stock better. I really liked the personal one-to-one nature that Jess provided. She's at the forefront of Ethical Marketing, and I really recommend working with her.

Julia Brown

Owner, Tatty Moo

Project Scope: Marketing strategy consultation and implementation

I had the distinct pleasure of working with Jessica. Her qualified marketing expertise and strategic thinking skills were very valuable while setting up a new international marketing strategy for our cloud product line. Jessica is a responsible and valued manager and the team simply loved the way she turned ideas into reality.

Ingo Dignas

Managing Partner, protel hotelsoftware GmbH

Project Scope: Marketing strategy consultation, review and implementation (website, social media channels and copywriting)

Jessica is great to work with. She is one of those rare gems who makes a substantial difference. She communicates well, gets the job done, has good ideas, thinks outside the box. She is an asset to any company or client she works with. We will definitely continue with Jessica in the future.

Jessica Lohmann was hired to create and implement an Ethical Marketing Strategy for Safari With Us in October 2015.

48% = Increase of direct bookings after only 3 months of implementation.
434% = Increase of direct bookings from 2nd quarter 2015 (3 months before hiring Jessica) to 2nd quarter 2016 (6 months after hiring Jessica).

Andre Retief

Owner, Safari With Us

Project Scope: Marketing strategy consultation

Jessica is exceptional at what she does. I reached out to her to get help with my business and marketing strategy and her understanding of different types of niches and industries is truly astounding.

Jessica draws from her years of marketing expertise and knowledge to tailor a service that is so precise, relevant and personable to your business so you would never feel like you're just another number in her books.

Her level of detail and attention to your business needs are also highly commendable and I have just booked into her Masterclass which is going to be really beneficial for me. Highly recommend her services!

Gaayathri Periasami

Owner, Baby Peppers

 Choose your own adventure.

Get guidance on the fly.

Marketing help on the fly.

Sometimes, you just need advice on the spur of the moment. Say for a new product launch or rebranding process.

You can hire me on the fly at an hourly basis (125 Euro/hour). I offer 10% off (450 Euro) for a 4-hour session.

Or maybe you have a partial marketing strategy in place, but lack the knowledge to finish it. For example, you may know your USP and your branding is spot on, but you don’t know how to clearly define your ideal customer, optimize your sales funnel or master your message.

During our strategy call, we’ll determine where you need help most and I’ll craft an offer that fits your needs and budget.

Get the help you need when and where you need it.

Get a helping hand.

Cost effective:
Marketing strategy guidance.

If you lack the expertise to create an impactful marketing strategy and want to learn how, you can hire me to guide you through the process.

During our private consultation sessions, you’ll learn how to create an ethical marketing strategy based on my signature 7-step plan outlined above.

Not only that, you’ll receive a strategy template to fill out and training materials to guide you in between sessions.

Similar to an online course, however, I’ll be right there by your side, leading you every step of the way.

With an investment of 3,000 Euro, you’ll walk away with an impactful strategy.

Get a strategy that sets the foundation for years to come.

Take that first step.

Schedule your free strategy call.

We’ll see if we’re a good fit and determine what suits your needs and budget.

Transform your marketing.

Guide to transform your marketing to make a greater impact.

Learn how to strategically and ethically market your social enterprise.


And become an industry leader to be able to make a greater impact.

Subscribe to our newsletter and receive ethical marketing tips, exclusive offers, bonuses, freebies, event notices, etc.

As a special thank you, we'll send you a free step-by-step guide on how to create an ethical marketing strategy and a checklist on how to get your products into retail stores.

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Did you know that I also write for the animals?

Did you know that I also write for the animals?

 Hi, I'm Jess Lohmann, founder of Ethical Brand Marketing and I not only market for the animals, I write for them too.

On April 24: World Day for Laboratory Animals, I published Lily Bowers and The Uninvited Guest, the 1st of a middle-grade series that shows kids they have the power to make a difference and save animals.

Join fellow animal lovers and receive updates about new book releases, fun stuff to do in nature, easy conservation ideas, exclusive offers for fans and more!

As a thank you, I'll send you the digital version of Lily Bowers and The Uninvited Guest for free.

Awesome. You're almost there. Please check your inbox to confirm. Remember, the mail will be from Jess Lohmann, not Ethical Brand Marketing.