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Marketing Consultation

Get Your Marketing Working Out for You

This cheetah was chillin' at Plettenberg Bay Game Reserve located along the Garden Route in S. Africa
 

Looking for a Skilled Marketing Consultant?

Planning for Profit

After earning my marketing degree in 1991, I’ve helped companies soar like an eagle and relax like a sloth.

Even before the internet, I knew what motivates customers to buy, how to target an audience and what activities to effectively put in place to reach potential customers and keep existing ones happy. Super happy.

I choose my clients very carefully and only help those who produce sustainable products and offer services in an ethical way. So that they master their marketing and increase their revenue to make a more positive impact in this world.

So that the good guys win!

Sustainable and Ethical Businesses are the Future

Whether you sell eco tours, cruelty-free and vegan homemade cosmetics or sustainable fashion, fairmined or recycled jewelry, software-as-a-service using green energy sources or animal reiki energy healing services, you’re in business to do good! And to become a leader in your industry to make necessary changes to save people, animals and our planet. Thank you for that! 

You’re also reading this either because your business needs a boost or you want to move to the next level. Because you want to make more of a positive impact and know you have to master your marketing in order to do this. 

It’s Time for Some Fresh Eyes

As an Ethical Marketing Strategist, I see things from a different, unbiased perspective. With me by your side, I provide you and your team with solutions and opportunities you may have never thought of and offer proven strategies that help put you in a better position in your market.

I’m a highly-skilled, cost-effective alternative to investing in an in-house marketing strategist, so that your marketing team can fully concentrate on implementing the strategy.

Having me as your marketing consultant to create or optimize your marketing strategy is not the only way to increase your revenue or take you to the next level, but it’s been proven to be the quickest, easiest and most cost-effective way.

 

So that you can:

  • Have a happy marketing team who can fully concentrate on perfecting marketing campaigns
  • Easily attract the right customers who’ll become your brand ambassadors
  • Enjoy success and a constant flow of income
  • Leverage your business so that you can become an industry leader and truly make positive changes
  • Help save our environment and as many animals as humanly possible
 

Who I Help

I’m on a mission and use my strategic marketing expertise to help save Mother Nature and all she takes care of. I thrive when I help brands on a similar mission so that we can work together toward a more peaceful and balanced world.

Who I am

Hi, I’m Jessica, an experienced and highly-skilled Ethical Marketing Strategist and Changemaker who’s worked in various industries since 1991.

Who I’m Not

One of those sleazy marketers that you may have come to distrust. I don’t use manipulative marketing tactics such as charm prices, scarcity or urgency just to get you to hire me or your customers to buy your products or services. Instead, I believe in a simple, holistic approach to help you sustainably grow your business.

How I Help

After reviewing your current marketing situation, I’ll get an insight into what’s going on behind the scenes. I focus on building a rock-solid strategy for you so that you can reach the next level and be able to easily run your business without stressing about your sales.

I work from the inside out, making sure your strategy is well thought out because I know that most everyone can write a blog post, hop on a FB live and send a newsletter and am pretty sure this is not where you need help.

Operative tasks such as these will not help you move forward if you don’t have a valuable strategy backing up your activities. Nor will social media ads or SEO if you’re not clear on your ideal customer.

This is why many companies fail, because they don’t spend the time working on a marketing strategy first. They just DO marketing and this spontaneous doing is as ineffective as a female lion going on a hunt alone.

Not only will I create or optimize your marketing strategy so that you increase your revenue, I’ll also help you become an industry leader to make necessary changes in your own industry so that you can make a more positive impact in this world.

Be that Industry Leader

 

Creating your Marketing Strategy in 7 Steps

I’ve developed a 7-step marketing strategy that uses the 4 Cs in marketing: Communication. Connection. Collaboration and Creativity.

If you hire me to create your marketing strategy for you, I work through all aspects starting with your business purpose all the way to the analyzation phase.

Your 7-Step Marketing Strategy includes:

  • Step 1 | WHY: Positon Your Brand
  • Step 2 | WHO: Target Your Market
  • Step 3 | WHAT: Master Your Message
  • Step 4 | HOW: Promote Your Products
  • Step 5 | WHERE: Deliver Your Message
  • Step 6 | WHEN: Schedule Your Content
  • Step 7 | WHAT’S UP: Analyze & Optmize
 

Taking the Next Step

Schedule a free strategy call to see if we’re a good fit and for me to get to know your business and be able to design a personalized consultation package that suits your needs and budget.

Get Ready to Master your Marketing

 

Word on the Street

About Jessica Lohmann’s Work

Jessica is exceptional at what she does. I reached out to her to get help with my business and marketing strategy and her understanding of different types of niches and industries is truly astounding.

Jessica draws from her years of marketing expertise and knowledge to tailor a service that is so precise, relevant and personable to your business so you would never feel like you're just another number in her books.

Her level of detail and attention to your business needs are also highly commendable and I have just booked into her Masterclass which is going to be really beneficial for me. Highly recommend her services!

Gaayathri Periasami

Owner, Baby Peppers

Jessica really gets ethical marketing, she really gets brand, and she really gets strategy. She asks brilliant questions that bring out the thoughts that are difficult to put into words, creating a sound foundation for all customer attraction activities — so you can be sure to get results.

But not only that — Jessica is also a delightful partner to work with. She's warm, takes customer care super seriously and has got a great sense of humour. Besides, talking about music with her is lots of fun! We're also both expats and I enjoy our little chats about our cultural experiences.

Sabine Harnau

Owner, From Scratch

Jessica has reviewed our website, facebook page and the hand-out leaflets for Honest Coffins. She did this with efficiency, good humour and patience. Her comments were incisive and valuable. I will be putting them into action forthwith.

But the absolutely best thing (apart from liking Jimi Hendrix and the Doors) was that she is not pushy like all the other marketing people I've ever talked to over the last 20 plus years. Instead, she is pleasant, efficient and a delight to work with. A first-class consultant.

John Connell

Owner, Honest Coffins Limited

I just really depend on Jessica's opinion and the longer I work with her and try out other things, I realize how great she is. I so appreciate her thoughts, her opinion. So when she tells me something's great, then I just trust her. Without her, I wouldn't be where I am today. THANK YOU from the bottom of my heart for your dedication!

Awital Zingg-Bollag

Owner, MyGentleBorn

Jessica Lohmann of Ethical Brand Marketing is poised to become a dominant thought leader in the marketing strategy world, especially in Europe (Jessica is born in USA but lives in Germany) where they are quite a few years ahead of us in creating beauty and apparel brands that do not harm animals, people, or rivers. If you share Jess’s devotion to all creatures great and small, and/or you are/know a decision make in an ethical beauty/apparel brand, Jessica is a person you want to connect to while she still has time to take your calls!

Ellen Melko-Moore

Owner, Supertight Brand

Jessica is great to work with. She is one of those rare gems who makes a substantial difference. She communicates well, gets the job done, has good ideas, thinks outside the box. She is an asset to any company or client she works with. We will definitely continue with Jessica in the future.

Results:
Jessica Lohmann was hired to create and implement an Ethical Marketing Strategy for Safari With Us in October 2015.

48% = Increase of direct bookings after only 3 months of implementation.
434% = Increase of direct bookings from 2nd quarter 2015 (3 months before hiring Jessica) to 2nd quarter 2016 (6 months after hiring Jessica).

Andre Retief

Owner, Safari With Us

For my upcycling, waste-free sustainable fashion brand, Tatty Moo, I really needed help figuring out just who my ideal customer was, and therefore, what my USP was. I've only ever done short free or cheap marketing courses, but to be honest, I was helped a little, but with Ethical Brand Marketing, I had a more tailored approach for my market.

I feel I now have a more defined view of who to market to; and how to showcase my stock better. I really liked the personal one-to-one nature that Jess provided. She's at the forefront of Ethical Marketing, and I really recommend working with her.

Julia Brown

Owner, Tatty Moo

I had the distinct pleasure of working with Jessica. Her qualified marketing expertise and strategic thinking skills were very valuable while setting up a new international marketing strategy for our cloud product line. Jessica is a responsible and valued manager and the team simply loved the way she turned ideas into reality.

Ingo Dignas

Managing Partner, protel hotelsoftware GmbH

Another fine job where Jessica went above and beyond the description of the contract. Jessica is really wonderful at what she does. She is very attentive to specific challenges, always a pleasure to work with, easy to communicate and walks you through the process from start to finish. She even simplifies complicated subjects for me.

Sally Primrose

Author, 10 Minute Vegan Recipes, Buddha's Belly, The Better Smoothie

I have had the privilege of working with Jessica on The Possible Missions Project since 2014. She brought a clear insight and an ability to find innovative ways to market within our budget constraints, as well as work with shifting project timelines without batting an eye. Her level of professionalism went above and beyond what the project expected, and we were all the better for it. I cannot recommend her more strongly for your own marketing projects.

D. G. Speirs

Novelist. Author. Storyteller.