Thank you for making this world a better place

Thank you for your contribution!

Creating a giving back strategy that’s fun, vetted and transparent was part of our marketing strategy from day one.

We wanted to give back in a way that made sense for us as a social enterprise and you as our client.

In 2021, we gave back 3.02% of our total net revenue in our client’s behalf to 1% for the Planet.

Grateful for B1G1 and 1% for the Planet

Sian, our friend from Ethical Hour, gifted us a day of watermelon-eating fun for chickens at Edgar’s Mission in Australia for Christmas 2018 through her membership with B1G1. What a pleasant surprise!

Not only did we jump for joy because we love it when chickens — or any animal for that matter — don’t have to die to feed humans, we found our main charity partner for 2019!

In January 2020, we made a switch and became a member of 1% for the Planet so that we can fully concentrate on helping to protect animals and our environment.

Giving back was never so much fun

Sustainable Development Goals

The 17 UN Sustainable Development Goals (SDGs) were created by the United Nations Member States in 2015 to help improve the global challenges we face today by 2030.

Every capable individual and company share the responsibility of helping to reach these goals with various actions and commitments.

While each goal is unique and interconnects with others, it is challenging to try to reach all 17.

So, we’ve decided to do what we advise our clients: to niche down and choose a few goals we’re most passionate about and can make the most positive impact with our marketing expertise.

The ones that are aligned with our business and our soul.

Since protecting nature and saving species is at the heart of our mission, we are passionately committed to reaching these three goals:

  • #13 Climate action
  • #14: Life below water
  • #15: Life on land


Why these three?

Because if we don’t get these right, we — as a human animal species — will become extinct and then nothing else matters.


 Nothing. Else. Matters.

Who are we kidding, that’s not the main reason. We adore nature and all life on Earth.

Our commitment to helping to reach three Sustainable Development Goals by 2030

Because we’re all about marketing strategy, we set goals and take the appropriate steps to reach them. After that, we regularly measure our activities to make sure we’re staying on the right path.

By working with social entrepreneurs who are also committed to reaching the SDGs, we are not alone.

 Power to the people who create change together!

Sustainable Development Goal 13: Climate Action

Because … science

We’re already seeing the effects of climate change. Even in areas where there are usually no problems. Since we don’t believe our governments will make ecocide illegal, we have to take this one in our own hands. Power to the people.

Read more about SDG 13.

  • Projects funded:
    – 1 day of education for children in Indonesia on healthy environmental practices.
    – 196 days of access to a solar lantern for families in India.
    – 34 trees to be planted in Kenia, Indonesia and Borneo.
    – Rescued meals in the states that reduce 1 lb of CO2.
    – The security of 2m2 of the Daintree rainforest in Australia
  • Teach: Through our consultancy services and private marketing group, we’ve helped over 100 ethical brands with their marketing. Brands who are also committed to reaching the SDGs.
  • Switch to solar power and heating: In the summer of 2018 and February 2019, we installed a solar thermal heating system and a photovoltaics (PV) unit with a battery.
  • Reduce methane: Founder, Jessica, finally turned vegan after being vegetarian since 1992.
  • Raise awareness: Via social media, articles on various external platforms and our own website, we spread awareness about climate change, biodiversity, a deep ecological philosophy. This also encompasses all 3 goals, not just #13.
Sustainable Development Goal 14: Life Below Water

Water is life and life under water is invaluable

We need healthy oceans to survive on Earth. With coral reef bleaching, overfishing, plastic pollution and wildlife crime such as shark finning, our oceans have never been as unhealthy as they are now.

Read more about SDG #14.

  • Projects funded:
    – The disposal of 1 kg of coastal plastic trash in Indonesia.
    – 20 bars of soap to be recycled in order to reduce waste in landfills in Indonesia.
    – 1 day of tracking and studying the endangered Australian saltwater crocodile.
  • Clean up the mess: We’ve made a one-time donation of $1,000 to The Ocean Cleanup.
Sustainable Development Goal 15: Life On Land

Respect all animals

Every living organism has a vital role in our complex ecosystem. According to the UN, the value of ecosystems to human livelihoods and well-being is $US125 tril./yr. We don’t think you can put a dollar value on that. Our ecosystem is INVALUABLE.

Read more about SDG #15.

  • Published a book about animal cruelty : We published and financed our founder’s eco fantasy on April 24, 2019 = World Day for Laboratory Animals: Lily Bowers and The Uninvited Guest. It’s the 1st of a series that shows preteens they really do have the power and influence to make a difference and change the world. And, to save animals. Available in English, German (pub. Dec 10, 2020), Polish. (pub. Nov 11, 2021) and Italian (pub. Dec 18, 2023).
  •  Various projects funded:
    – 591 days of rabies vaccines for street animals in Nepal.
    – 12 meals to hungry and injured dogs in India.
    – 8 education programs to learn about proper animal care and protection in Nepal.
    – 8 horticulture training sessions to children in India.
    – 33 trees to be planted in Kenia, Indonesia and Borneo.
    – The security of 2m2 of the Daintree rainforest in Australia.
    – 40 days of building irrigation systems for community fruit and vegetable gardens for farmers in Kenya.
    – Food supplements for an emaciated rescued dog in Nepal.
    – Crowdfunding projects such as Critically Endangered Socks so that they can have babies (baby socks anyway) and the largest vegan animal sanctuary in the Southern Hemisphere with almost 500 rescued farm animals so that they can have food: Billie Dean Deep Peace Trust.
    – 2 meals of carrots to rescued pigs and 7 meals of hay to cows on a farm sanctuary in Australia.
    – 8 meals for an orphaned koala joey and 4 meals to an adult patient in Australia.
    – 1 day of meals for street dogs in Nepal
    – 56 day of financial support to a beekeeper farmer in Kenya.

Create your own giving back strategy!