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Oct 15, 2019

 Holiday promotion ideas for social enterprises.

Make this short holiday season count.

‘Tis the season to be frugal, fa la la la la, la la la la.

But, wait a minute, that’s not what you want your customers to be singing, is it? You want them to be in spending mode to make it the best year in sales ever!

Problem is, the conscious consumer is currently thinking: “How can I still give my loved ones something that comes from my heart without causing destruction to our environment?”

Translated, that means the conscious consumer will probably be gifting more experiences than material things this year.

This is a good thing for our planet, but not for your business.

Now, if you offer fun and memories, then it’s your time to shine and talk about how an experience is the eco-friendlier and better gift.

Conscious consumers will still buy stuff, but I guarantee it won’t be as much as the mass consumers. And their gifts won’t be wrapped in wasteful printed paper either.

Let’s face it, conscious consumers are not your ideal customers this holiday season. You need to find valuable holiday promotion ideas that will appeal to others as well. 

Help mass consumers make a better choice.

Competition is now higher than ever because even the mass consumers are demanding transparency and ethics in businesses. This is why there are so many new social enterprises popping up all over the place.

The ethical revolution is on and you need to be ready!

Because now you’ll have a harder time reaching conscious consumers who are your current ideal target market.

It’s time to think about how to reach the mass consumer.

One way is to adjust your brand positioning and get your products into larger retail stores.

There’s a reason why many retailers are on the marketplaces of ebay, Walmart and Amazon. It’s because these kinds of retailers are easily reaching the mass consumer, so why reinvent the wheel?

Also, your competition will soon — or is already — on these platforms.

But, the most important thing to realize is that even though mass consumers currently want ethical alternatives, they aren’t quite ready to be inconvenienced too much.

Meaning, they won’t go out of their way to buy it. Generally speaking: 

  • They won’t spend the time researching brands and choosing the most ethical one.
  • They won’t read About pages and mission statements.
  • They won’t make sure the charities you support are the ones they support.
  • They won’t inspect a company’s supply chain to make sure it’s clean.
  • They also won’t pay a higher price if they see a cheaper product because they don’t understand the added value of a clean supply chain yet.

They haven’t made the transition to conscious shopping yet, but the seed has been planted and they seek feeling good about their purchases.

They also want to be able to show off their ethically-made products to their friends because it’s the cool trend. 

However, they will only buy if it’s convenient for them, so you have to meet them where they are.

This is an exciting and necessary development that I’ve been predicting and working hard to toward because it’s our job as ethical marketers (you’re a marketer if you promote anything) to help consumers make a more conscious decision.

Woohoo! We’re starting to change the way people shop!

‘Tis the season to be abundant and relaxed. But how when Amazon is taking 50% of all online sales and you’re losing almost a week of prime selling time?  There is hope to make this year the best ever!

Make this short holiday season count.

Did you know that you’ll actually ‘lose time’ because Thanksgiving is on November 28th this year, not the 22nd like last year?

You’re losing almost a week of shopping time this year because hardly anyone starts thinking about Christmas presents before Black Friday, the day after Thanksgiving.

So, what is SalesForce predicting? 

“Retailers will create reasons to break out the credit card well before Black Friday. In fact, our data shows that the Tuesday and Wednesday before Thanksgiving will achieve big gains in global digital revenue, an increase of 19% YoY (Year-Over-Year). Shoppers are no longer waiting for Black Friday or Cyber Monday to kick off the shopping season.”

However, I disagree with the final statement above. The shoppers are not the impatient ones in this scenario. It’s the retailers who are kicking off the shopping season with their urgency and scarcity tactics to manipulate shoppers in breaking out their credit cards earlier than planned.

Also, if you’re not currently nurturing your email subscribers, than you should because SalesForce also states that:

An impressive 68% of shoppers say they pay more attention to companies’ emails during the holidays. Last year, Cyber Week saw a 20% YoY increase in emails sent to shoppers.

You need new holiday promotion ideas!

 Talking live about holiday promotion ideas.

Every other week, Sian Conway from Ethical Hour and I hop on FB live to discuss a particular ethical marketing topic. On Wednesday, October 9, 2019, we talked about holiday promotions. Click on the image below to watch the replay on Facebook.

We talked about a lot of things but one that sticks in my mind is why our favorite gifts were the ones that came with a compelling story. Why they have more meaning to us and how they still give us chills just thinking about the moment we opened them or watched our loved ones open them.

I hope this video gives you some holiday promotion ideas. 

Marketing Mindset Meetup:Holiday Promotion Talk

How to create a successful holiday campaign. 

In order for you to make this the best year ever, I’ve created an affordable offer to help you optimize your holiday campaign.

For only 50 EUR, you’ll receive a valuable holiday promotions checklist and a 30 minute strategy call with me to talk about your promotion.

Schedule a call below using the acuity scheduler form, pay the 50 EUR via credit card or paypal with the option of extending your time with me and let’s create your most successful holiday campaign ever!

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‘Til the season to be abundant and relaxed.

Because of commercialism, the holidays have turned into a stressful time for many families.

With good planning in your business and private lives, you can set the intention of having an abundant and peaceful holiday season.

It’s a choice that you just have to make and then it’s up to you to take the necessary steps to make it happen.

The first step is to schedule an appt. above. After payment has been received, you’ll be able to download the checklist and then we’ll talk about your holiday season at a time that’s convenient for you. I’m looking forward to meeting with you.

Enjoy a peaceful and abundant holiday season.

How are you promoting your offer this holiday season?  Comment below and let’s talk!

Peace,

Photo credit: Jakob Owens on Unsplash.

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Did you know that I also write for the animals?

Did you know that I also write for the animals?

 Hi, I'm Jess Lohmann, founder of Ethical Brand Marketing and I not only market for the animals, I write for them too.

On April 24: World Day for Laboratory Animals, I published Lily Bowers and The Uninvited Guest, the 1st of a middle-grade series that shows kids they have the power to make a difference and save animals.

Join fellow animal lovers and receive updates about new book releases, fun stuff to do in nature, easy conservation ideas, exclusive offers for fans and more!

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