Create your own path

As your ethical marketing strategist, I look to the grasshopper for inspiration.

His gifts are to teach you to aim high and go where others are scared to go so that you accomplish amazing things and achieve incredible results.

He inspires you to take leaps and bounds because you know you’ll land safely and with ease.

The grasshopper also symbolizes innovation and encourages you to instinctively seek out the best opportunities to move forward.

“Just go for it”, he says.

 With his ability to jump 20x his own body length (equivalent to a basketball court for a human), let the grasshopper guide you to reach for the stars with ease and grace.

You’re ready to take the leap

Thank you for wanting to help save animals and our environment through your business!

Let me guess: Either you’re thinking about building up or already have a social enterprise OR are wanting to turn your traditional business into one because it’s the right thing to do  and your customers are now demanding it.

Either way, you don’t like to waste time. You want to move to the next level and become an industry leader so that you can make a great impact and help your business thrive.

I can help you do just that with my expertise in marketing and running a sustainable business.

Hire me to create an impactful ethical marketing strategy for you so that your marketing team can concentrate on what they do best: Creating content and engaging with your customers.

 So that you can concentrate on what you excel at:
Growing your business.

 Time to get help

Your marketing team constantly creates content and engages with your customers.

They’re able to write a blog post, hop on a LinkedIn live, and send a newsletter, so I’m pretty sure this is not where you need help.

Operative tasks such as these will not help you move forward if you don’t have an impactful strategy backing up your activities.

Nor will online ads or an improved SEO if you don’t know which new markets to tap into or how.

Hiring me to create an ethical marketing strategy is right for you if you:

  • Lack strategic marketing expertise.
  • Have the expertise, but lack the time or desire to do it yourself.
  • Don’t want to hire an expensive in-house marketing strategist.
  • Are stuck too deep in your own business and need a fresh, new perspective.

As a visionary leader, you know you have to invest in your business to be able to increase revenue, become an industry leader and move forward. My job as your ethical marketing strategist is to help you do just that.

Let me create your ethical marketing strategy.

 Your ethical marketing strategy is your guide for a sustainable future.

So, if you want to do any of this:

  • Concentrate on moving your business forward.
  • Transform your business into a social enterprise without greenwashing.
  • Save money by not hiring an in-house marketing strategist.
  • Ease the workload of your marketing team so they can concentrate on creating content and engaging with customers.
  • Meet your sales goals and enjoy a steady increase in revenue.
  • Enjoy requests from retailers to stock your products.
  • Receive amazing collaboration opportunities.
  • Become a leader and make positive changes in your industry by inspiring other business owners to adapt your practices.
  • Make a greater impact.

… then you’re in the right place!

Welcome home

Who your team will be working with

Hi, I’m Jessica, founder of Ethical Brand Marketing. I have a team to help me with various operational tasks, but I’m the actual person you and your team will be working with.

After earning my marketing degree in 1991, I’ve helped companies spread their wings and fly.

Yes, you read correctly. 1991. That’s how long I’ve been studying what motivates customers to buy, honing my skills in targeting different audiences — and putting activities in place that turn them into customers. And then keep them happy. Super happy.

Jessica Lohmann, Founder Ethical Brand Marketing

As an advocate for ethical marketing, I don’t use manipulation tactics such as urgency and scarcity that make consumers buy things they don’t need, let alone want. These tactics are used to make us feel inadequate or arouse the fear of missing out (FOMO).

Instead, I instill healthier consumption practices to help save species and our planet.

I’ll help you implement proven ethical marketing practices that not only inspire customers to support you but also help bring conscious consumerism to the mass market.

This way, you’ll have more loyal customers so that you can enjoy a bigger ROI.

So that you thrive!

Ready to move forward?

Word on the path

Project Scope: Marketing strategy creation and implementation

I had the distinct pleasure of working with Jessica. Her qualified marketing expertise and strategic thinking skills were very valuable while setting up a new international marketing strategy for our cloud product line. Jessica is a responsible and valued manager and the team simply loved the way she turned ideas into reality.

Ingo Dignas

Managing Partner, protel hotelsoftware GmbH

Project Scope: Marketing strategy consultation

I have learned a lot during the course of these consultations on how to position the brand, what works and what doesn't. This is very much a work in progress but the consultation has definitely helped in forming a coherent marketing strategy.

Jessica is very easy to talk to and helps with all aspects of the marketing knowledge. Working with Jessica is like working with a friend who understands you but also guides you. Our calls were more of a discussion rather than a one way exercise. The whole experience was very fulfilling. She is also not a clock watcher.

If you are looking for someone who takes time to understand your business and is willing to help you with every marketing need, Jessica is your marketing guru.

It was simply brilliant. I will definitely miss our regular catch ups!

Arshad Khalid

Owner, Ethiqana

Project Scope: Translations, Copywriting, Marketing creation and implementation

I just really depend on Jessica's opinion and the longer I work with her and try out other things, I realize how great she is. I so appreciate her thoughts, her opinion. So when she tells me something's great, then I just trust her. Without her, I wouldn't be where I am today. THANK YOU from the bottom of my heart for your dedication!

Awital Zingg-Bollag

Owner, MyGentleBorn

Project Scope: Copywriting, Marketing strategy creation, implementation and review (website relaunch)

Jessica is great to work with. She is one of those rare gems who makes a substantial difference. She communicates well, gets the job done, has good ideas, thinks outside the box. She is an asset to any company or client she works with. We will definitely continue with Jessica in the future.

Jessica was hired to create and implement a marketing strategy, resulting in:

  • 162,5% increase in direct bookings and 46,7% increase in conversion rate within 7 mths. after marketing strategy implementation
  • Named 'Ethical Tour Operator' by Campaign Against Canned Hunting
Andre Retief

Owner, Safari With Us

Project Scope: Marketing strategy creation and implementation

I have had the privilege of working with Jessica on The Possible Missions Project since 2014. She brought a clear insight and an ability to find innovative ways to market within our budget constraints, as well as work with shifting project timelines without batting an eye. Her level of professionalism went above and beyond what the project expected, and we were all the better for it. I cannot recommend her more strongly for your own marketing projects.

D. G. Speirs

Novelist. Author. Storyteller.

Take a flying leap

Outsource it and be free.

Concentrate on what you do best and allow your marketing team to concentrate on what they do best: creating awesome content and campaigns and engaging with your customers to bring in more qualified leads.

Planning phase

We’ll start by getting to know each other on a free 30 minute strategy call to talk about your business goals, current strategy, previous campaigns, etc. You don’t need to prepare for this call.

If we’re a good fit and you want to move forward, I’ll propose to schedule a call with your marketer so that we’re on the same page. You can be as involved as you wish.

Creation phase

Once I have all the information I need, I’ll start working on creating your strategy. This will take anywhere from 2-4 weeks, depending on several factors which will be clearly defined in our project timeline. I may need to consult with you or your team along the way.

In your ethical marketing strategy, based on the 7 steps mentioned above, I’ll provide useful insights, opportunities and actionable tactics based on research and experience with the intention to give you measurable results.

Delivery phase

Once you receive your marketing strategy, we’ll schedule a call – or personal meeting if possible – to go over each step and make any changes if necessary.

Implementation phase

Once approved, your team will start to execute the strategy. I’ll be in the background to provide advice and answer any questions they have along the way.

Analyzation and Optimization phase

We’ll carry out a 3 and 6 month assessment when we meet again to analyze your statistics and make any appropriate adjustments.

I’ll also provide helpful guidelines and training materials to help your team in the future once our project has been concluded.

 It’s time to take that first step. Let’s go.