<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=430513620618576&ev=PageView&noscript=1" />

Take a flying leap.

And soar far and wide while concentrating on what you do best.

Create your own path.

As your ethical marketing strategist, I look to the grasshopper for inspiration.

His gifts are to teach you to aim high and go where others are scared to go so that you accomplish amazing things and achieve incredible results.

He inspires you to take leaps and bounds while putting fear aside because you know you’ll land safely.

The grasshopper also symbolizes innovation and encourages you to instinctively seek out the best opportunities to move forward.

“Just go for it”, he says.

With his ability to jump 20x his own body length (equivalent to a basketball court for a human), let the grasshopper guide you to reach for the stars with ease and grace.

Your ethical brand is ready to take the leap.

Thank you for building up a social enterprise that helps save animals and our planet.

You have a strong vision of a kinder, healthier and more abundant world for all and are already starting to make an impact.

And now, you want to move to the next level and become an industry leader so that you can make an even greater impact.

You can hire me to create an impactful ethical marketing strategy for you so that your marketing team can concentrate on what they do best: Create content and engage with your target market.

So that you can concentrate on what you excel at:
Growing your business.

Growing your business.

Your marketing team constantly creates content and engages with your customers.

They’re able to write a blog post, hop on a FB live and send a newsletter, so I’m pretty sure this is not where you need help.

Operative tasks such as these will not help you move forward if you don’t have an impactful strategy backing up your activities.

Nor will online ads or an improved SEO if you don’t know which new markets to tap into or how.

Hiring a marketing strategist is right for you if you:

  • Lack strategic marketing expertise.
  • Have the expertise, but lack the time or desire to do it yourself.
  • Don’t want to hire an expensive in-house marketing strategist.
  • Are stuck too deep in your own business and need a fresh, new perspective.

As a visionary leader, you know you have to invest in your business to be able to move forward. By hiring a marketing strategist, you’ll be making the right decision since an impactful ethical marketing strategy will help you reach your business goals sooner.

The quality of your marketing strategy will determine your overall success.

So, if you want to do any of this:

  • Concentrate on moving your business forward.
  • Save money by not hiring an in-house marketing strategist.
  • Ease the workload of your marketing team so they can concentrate on creating content and engaging with customers.
  • Meet your sales goals and enjoy a steady increase in revenue.
  • Enjoy requests from retailers to stock your products.
  • Receive amazing collaboration opportunities.
  • Become a leader and make positive changes in your industry by inspiring other business owners to adapt your practices.
  • Make a greater impact.

… then you’re in the right place!

Welcome home.

Who your team will be working with.

Hi, I’m Jessica, founder of Ethical Brand Marketing. I have a team to help me with various operational tasks, but I’m the actual person you and your team will be working with.

After earning my marketing degree in 1991, I’ve helped companies spread their wings and fly.

Yes, you read correctly. 1991. That’s how long I’ve been studying what motivates customers to buy, honing my skills in targeting different audiences — and putting activities in place that turn them into customers. And then keep them happy. Super happy.

As an advocate for ethical marketing, I don’t use manipulation tactics such as urgency and scarcity that make consumers buy things they don’t need, let alone want. These tactics are used to make us feel inadequate or arouse the fear of missing out (FOMO).

Instead, I instill healthier consumption practices to help save species and our planet.

I’ll help you implement proven ethical marketing practices that not only inspire customers to support you but also help bring conscious consumerism to the mass market.

This way, you’ll have more loyal customers so that you can enjoy a bigger ROI.

So that you thrive!

Are you ready to move forward?

Word on the path.

Project Scope: Marketing creation and implementation

I just really depend on Jessica's opinion and the longer I work with her and try out other things, I realize how great she is. I so appreciate her thoughts, her opinion. So when she tells me something's great, then I just trust her. Without her, I wouldn't be where I am today. THANK YOU from the bottom of my heart for your dedication!

Awital Zingg-Bollag

Owner, MyGentleBorn

Project Scope: Marketing strategy creation and implementation

I had the distinct pleasure of working with Jessica. Her qualified marketing expertise and strategic thinking skills were very valuable while setting up a new international marketing strategy for our cloud product line. Jessica is a responsible and valued manager and the team simply loved the way she turned ideas into reality.

Ingo Dignas

Managing Partner, protel hotelsoftware GmbH

Project Scope: Marketing strategy creation, implementation and review (website relaunch)

Jessica is great to work with. She is one of those rare gems who makes a substantial difference. She communicates well, gets the job done, has good ideas, thinks outside the box. She is an asset to any company or client she works with. We will definitely continue with Jessica in the future.

Jessica Lohmann was hired to create and implement an Ethical Marketing Strategy for Safari With Us in October 2015.

48% = Increase of direct bookings after only 3 months of implementation.
434% = Increase of direct bookings from 2nd quarter 2015 (3 months before hiring Jessica) to 2nd quarter 2016 (6 months after hiring Jessica).

Andre Retief

Owner, Safari With Us

Project Scope: Marketing strategy creation and implementation

I have had the privilege of working with Jessica on The Possible Missions Project since 2014. She brought a clear insight and an ability to find innovative ways to market within our budget constraints, as well as work with shifting project timelines without batting an eye. Her level of professionalism went above and beyond what the project expected, and we were all the better for it. I cannot recommend her more strongly for your own marketing projects.

D. G. Speirs

Novelist. Author. Storyteller.

Take a flying leap.

Outsource it and be free.

Concentrate on what you do best and allow your marketing team to concentrate on what they do best: creating awesome content and campaigns and engaging with your customers to bring in more qualified leads.

Planning phase.

We’ll start by getting to know each other on a free 30 minute strategy call to talk about your business goals, current strategy, previous campaigns, etc. You don’t need to prepare for this call.

If we’re a good fit and you want to move forward, I’ll propose to schedule a call with your marketer so that we’re on the same page. You can be as involved as you wish.

Creation phase.

Once I have all the information I need, I’ll start working on creating your strategy. This will take anywhere from 2-4 weeks, depending on several factors which will be clearly defined in our project timeline. I may need to consult with you or your team along the way.

In your ethical marketing strategy, based on the 7 steps mentioned above, I’ll provide useful insights, opportunities and actionable tactics based on research and experience with the intention to give you measurable results.

Delivery phase.

Once you receive your marketing strategy, we’ll schedule a call – or personal meeting if possible – to go over each step and make any changes if necessary.

Implementation phase.

Once approved, your team will start to execute the strategy. I’ll be in the background to provide advice and answer any questions they have along the way.

Analyzation and Optimization phase.

We’ll carry out a 3 and 6 month assessment when we meet again to analyze your statistics and make any appropriate adjustments.

I’ll also provide helpful guidelines and training materials to help your team in the future once our project has been concluded.

It’s time to take that first step. Let’s go.

Take a leap forward.

Guide to transform your marketing to make a greater impact.

Learn how to strategically and ethically market your social enterprise.


And become an industry leader to be able to make a greater impact.

Subscribe to our newsletter and receive ethical marketing tips, exclusive offers, bonuses, freebies, event notices, etc.

As a special thank you, we'll send you a free step-by-step guide on how to create an ethical marketing strategy and a checklist on how to get your products into retail stores.

Awesome. You're almost there. Please check your inbox to confirm.

Did you know that I also write for the animals?

Did you know that I also write for the animals?

 Hi, I'm Jess Lohmann, founder of Ethical Brand Marketing and I not only market for the animals, I write for them too.

On April 24: World Day for Laboratory Animals, I published Lily Bowers and The Uninvited Guest, the 1st of a middle-grade series that shows kids they have the power to make a difference and save animals.

Join fellow animal lovers and receive updates about new book releases, fun stuff to do in nature, easy conservation ideas, exclusive offers for fans and more!

As a thank you, I'll send you the digital version of Lily Bowers and The Uninvited Guest for free.

Awesome. You're almost there. Please check your inbox to confirm. Remember, the mail will be from Jess Lohmann, not Ethical Brand Marketing.