The main struggles
One noticeable insight we could gather during our desk research was regarding the biggest challenge freelancers face on a day-to-day basis. According to a survey by freelancermap, three major struggles stand out:
- Landing clients – 56 %
- Separating personal life and work / work-life balance – 36 %
- Getting a better payment – 31 %
Read more about the freelancermap survey here.
These insights were also reflected in our Freelancing Creatives Survey. While some participants were able to find enough clients, they encountered a problem: Their clients’ budgets were often too low.
However, upon closer examination, we discovered that this issue stemmed from eco creatives not giving their dream clients the opportunity to find them. In other words, they failed to establish themselves as experts in their field in front of their audience. We will explore this topic further in the upcoming sections.
First mind block: Marketing ethics
“I wish there were a way to market my business that aligns with my values” – if you nodded your head right now, you are not alone. We found that this thought reciprocated with 71.4 % of freelancing creatives in our survey.
Marketing, however, is not the problem, it’s the abuse of it.
The lies and psychological manipulations we see in our daily lives have tuned many creative minds to thinking “This is marketing and it’s icky!” The truth is, marketing is a beautiful gateway between a brand and a client to help each other achieve their dream.
During our research process, we noticed a lot of desires, expectations, mistakes, fears, misconceptions, frustrations, etc. from young and veteran eco creatives who were trying to make a mark.
We observed four common traits which may also be the factors holding you back from soaring high.