Finding the right words to help customers make a conscious decision
Imagine there’s no manipulation
In the marketing that you do
In a world where everyone speaks the truth and is transparent too.
Where marketing matters and so do you.
And when you help your customers make a conscious decision,
You inspire them to fully support your dream and vision.
Imagine this world. It’s easy if you try.
Conscious copywriting for the purpose-driven
The main goal of ethical marketing is to help customers make a mindful decision.
Through clear, clever and conscious copywriting, you can help and inspire as opposed to persuade and psychologically manipulate.
When your customers say ‘YES!’ to your offer without feeling pressured, they end up proud of their decision, tell others about it and become loyal, supporting both you and your cause.
As a purpose-driven business owner, this is what you want because it’s in your values to run your business in the most ethical way possible. That also means with how you communicate.
Not only that, as soon as your customers regret their hastily-made, fear-driven decision at any time, they’ll never come back.
Conniving copywriting is not good for business! Unfortunately, it’s what we read day in and day out. As marketers, we’re taught to use formulas and manipulation in our communication to drive a sale.
But, times they are a-changin’ and our society is currently boycotting corruption with a vengeance and buycotting transparency with heart and soul.
With copy that’s transparent, authentic, clever and clear as well as optimized for ecosia, google and co., you’ll be able to enjoy and profit from your sustainable business. As will those who need your help because the more you earn, the more you’ll be able to give back.
Every word counts.
Who will you work with?
Hi, I’m Jessica, founder and Ethical Marketing Strategist. Since earning my marketing degree in 1991, I’ve helped business owners improve conversion rates through my copywriting and marketing skills.
In 2013, I left the corporate world so that I can work with social entrepreneurs who are also passionate about reaching the UN Sustainable Development Goals to make this world a better place for all life on Earth.
As a speaker and writer for nature and the animals, I will help you promote your business in an ethical way so that your business thrives and Mother Earth heals.
Our planet needs your purpose-driven business and conservation support. Thank you for being a visionary leader!
Choose your own writing adventure
Conscious copywriting consultation
If you just want a second opinion on a particular campaign or want to become a more proficient copywriter to sell your products or services, hire me to review your existing copy and provide valuable tips.
As a seasoned marketer and copywriter since 1991, I will optimize your copywriting to help you sell more easily and effectively, but more importantly, responsibly.
Hire a conscious copywriter
If you lack writing skills or just don’t have time to write your own marketing materials, hire me to get this job done for you. We can work together either on a monthly retainer or hourly basis, depending on your needs and budget.
Increase your content library with high quality articles, customer newsletters, sales pages, brochures, press releases, advertisements, product descriptions and more.
Word on the path
Project Scope: Translations, Copywriting, Marketing creation and implementation
I just really depend on Jessica's opinion and the longer I work with her and try out other things, I realize how great she is. I so appreciate her thoughts, her opinion. So when she tells me something's great, then I just trust her. Without her, I wouldn't be where I am today. THANK YOU from the bottom of my heart for your dedication!
Project Scope: Marketing strategy consultation and review (website and copywriting)
I started working with Jessica after meeting her in another program. I loved her & her niche around "ethical" marketing because for years I'd struggled with marketing in a way that felt both ethical and authentic. After working with her I was able to greatly simplify the content on my website and in all my marketing materials in a way that more simply & effectively speaks to my ideal client. She was also very knowledgeable and the feedback and guidance she provided have been absolutely invaluable to me feeling more confident in my brand & my marketing! Jessica's focus on marketing ethically is truly unique & something I believe the whole world could benefit from!
Project Scope: Copywriting (online ads) and marketing review
Another fine job where Jessica went above and beyond the description of the contract. Jessica is really wonderful at what she does. She is very attentive to specific challenges, always a pleasure to work with, easy to communicate and walks you through the process from start to finish. She even simplifies complicated subjects for me.
Project Scope: Optimization of Website and Copywriting
I began working with Jessica for guidance and support in launching the Happiness Compass© online program. She's someone that you can count on to listen and deliver in a timely manner. If she tells you she'll have something done by a certain date, you can count on it, and that it's done to perfection.
I love Jessica! She was concise and expeditious in creating and executing the plan. I love that I could count on her and wish that she was on my team full-time!
Jessica delivers! She's committed to her clients and will go above and beyond to make sure the work gets done, even if it requires that she learns a new program. Jessica is a visionary, she's articulate, patient, thorough, honest, personable, creative, sincere, hard working and intelligent. It's hard to find all of those qualities in just one person...she's a gem!
A lot of compliments on my website already and I just launched it.
Project Scope: Copywriting, Marketing strategy creation, implementation and review (website relaunch)
Jessica is great to work with. She is one of those rare gems who makes a substantial difference. She communicates well, gets the job done, has good ideas, thinks outside the box. She is an asset to any company or client she works with. We will definitely continue with Jessica in the future.
Jessica was hired to create and implement a marketing strategy, resulting in:
- 162,5% increase in direct bookings and 46,7% increase in conversion rate within 7 mths. after marketing strategy implementation
- Named 'Ethical Tour Operator' by Campaign Against Canned Hunting