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Meet the founder.

Do I believe in fairy dust? Absolutely!

Jess Lohmann

Founder | Marketing Strategist

I envision a world of healthy choices and opportunities for all animals, humans included. One with no more child labor, sweatshops, animal abuse and testing, pesticides, GMOs and harmful chemicals on the foods, clothes, meds and products we consume.

And a world without poverty and war.

Do I believe in fairy dust? Absolutely!

But I also believe in the power of people and our ability to create change together.

I can help you with your marketing strategy. I’ve been doing it since 1991, so I know what I’m doing. I can either guide you through the process or create/optimize it for you.

A strategy that’s not only ethical, but also knocks socks off.


Dare to be rare.

Rock On!

Why ‘ethical’ marketing?

Traditional online marketing practices encourage an unhealthy shopping behavior.

So that we buy things we don’t need and sometimes, things we don’t even want.

And that’s caused us some whopper-sized issues.

Like depression, a lack of gratitude, jealousy, serious debt and CBD (compulsive buying disorder), and it’s also prompted industries to produce their products unethically in order cater to the fast and cheap demands of the consumer.

All this production is ruining our environment and killing many animals to the point of extinction.

The grief I feel for animals that are unnecessarily harmed, threatened or killed to make us richer, look prettier, thinner or fatter runs very deep.

But I don’t want to grieve.

I want to create a different world so I decided to do something about it.

In addition to giving back, I founded Ethical Brand Marketing to help Visionaries make a greater impact with a rock solid ethical marketing strategy.


Because you need to get your marketing working for you.

Practicing ethical marketing helps you:

  • Enjoy running a thriving sustainable business.
  • Motivates your customers to turn into raving fans.
  • Become an industry leader.
  • Inspire other industries to produce ethically.
  • Save more animals and our environment.
  • Live your purpose.

My 4 Cs of marketing:
Communication. Connection. Collaboration. Creativity.

Before I founded Ethical Brand Marketing, I was a corporate marketing rockstar in various industries in the US and Germany. But in 2013, I left the corporate world because my thoughts about marketing were just different than what was expected.

I felt marketing should be more about connection and respectful communication. Aber helping others, promoting change and mutually beneficial collaboration – instead of manipulative psychology and beating the competition for profit’s sake.

I wanted marketing to not only be ethical, but also to be fun and creative which is why I developed these 4 Cs of marketing.

I also wanted to be able to choose my clients, save as many animals as humanly possible and make a greater impact in this world. And, I wanted to spend more quality time with my family. And so, I’m now doing what I want to be doing.


And, it was one of the best decisions I’ve ever made.

When Life Happens

But how did I get wrapped up in this entire ethical marketing movement anyway? There really was more behind the scenes.

My parents’ deaths in 2016 & 2017 really kicked my mission into high gear. They raised me to respect nature and animals, and I realized after they passed that I want to make more of an impact and inspire others to do the same.

AND, life is too short, so we should be doing what we love – and spend more time with those we love.

Then inevitably, I made friends.

I joined some entrepreneurial communities, and met some incredible changemakers who have inspired me to also make a difference with the talent and expertise that I have.

Changemakers such as:

My mom and I in 1972.
My dad and I at the Catskill's Game Farm in New York in 1974 (I think).

Project Scope: Marketing strategy consultation

Jessica is exceptional at what she does. I reached out to her to get help with my business and marketing strategy and her understanding of different types of niches and industries is truly astounding.

Jessica draws from her years of marketing expertise and knowledge to tailor a service that is so precise, relevant and personable to your business so you would never feel like you're just another number in her books.

Her level of detail and attention to your business needs are also highly commendable and I have just booked into her Masterclass which is going to be really beneficial for me. Highly recommend her services!

Gaayathri Periasami

Owner, Baby Peppers

Project Scope: Marketing strategy consultation

Jessica really gets ethical marketing, she really gets brand, and she really gets strategy. She asks brilliant questions that bring out the thoughts that are difficult to put into words, creating a sound foundation for all customer attraction activities — so you can be sure to get results.

But not only that — Jessica is also a delightful partner to work with. She's warm, takes customer care super seriously and has got a great sense of humour. Besides, talking about music with her is lots of fun! We're also both expats and I enjoy our little chats about our cultural experiences.

Sabine Harnau

Owner, From Scratch Communications

Project Scope: Marketing strategy consultation

For my upcycling, waste-free sustainable fashion brand, Tatty Moo, I really needed help figuring out just who my ideal customer was, and therefore, what my USP was. I've only ever done short free or cheap marketing courses, but to be honest, I was helped a little, but with Ethical Brand Marketing, I had a more tailored approach for my market.

I feel I now have a more defined view of who to market to; and how to showcase my stock better. I really liked the personal one-to-one nature that Jess provided. She's at the forefront of Ethical Marketing, and I really recommend working with her.

Julia Brown

Owner, Tatty Moo

The World Needs to Change

“And, my goodness, don’t we need to change the world?”
An excellent question Dr. Jane Goodall asked Jimmy Fallon.

Thank you for being a part of this change!

I’m so happy to work with my clients who are INCREDIBLE – they literally are the change.

I work with business owners and marketers who desire a different way forward. They’ve built up their business, increased their sales, brought in positive feedback and are stepping up their game – gradually and ethically.

I had to step up my game as well because after 4 years into my business journey, I realized that In order to make a bigger impact myself, I had to stop ‘doing’ other people’s marketing and start teaching them how to think strategically themselves.

And that’s why I founded Ethical Brand Marketing.

To teach a vegan how to farm.

 Because seriously, I’ll never kill an animal, not a fish to feed a man nor two birds with one stone. Instead, I feed ten birds with one banana when I multitask!

But that’s not all.

I can’t sit still and not only get my kicks by sporting the title: Ethical Marketing Strategist. I’m also a Voice Talent who loves to narrate image films, nature documentaries, commercials and perform character voices for animations and gaming projects.

And guess what? I’m almost ready to publish my very first book! It’s the first of a middle-grade fantasy series to inspire the younger generation to respect Mother Nature and all she takes care of. This is a series addressing animal rights issues and my first book: Lily Bowers and The Uninvited Guest talks about animal testing. But as a fantasy adventure story for children, I refrain from the horrifying images and instead paint a picture of what could be. What should be.


That all said, in a nutshell:
I market, speak and write for the animals.

Ready to be the change?

Exciting stuff, eh? Especially knowing that YOU are a part of it.

Are you ready to step up your marketing to start making a bigger difference in this world?

Let me help you thrive with an ethical marketing strategy.

Be the change. 

Guide to transform your marketing to make a greater impact.

Learn how to strategically and ethically market your social enterprise.


And become an industry leader to be able to make a greater impact.

Subscribe to our newsletter and receive ethical marketing tips, exclusive offers, bonuses, freebies, event notices, etc.

As a special thank you, we'll send you a free step-by-step guide on how to create an ethical marketing strategy and a checklist on how to get your products into retail stores.

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Did you know that I also write for the animals?

Did you know that I also write for the animals?

 Hi, I'm Jess Lohmann, founder of Ethical Brand Marketing and I not only market for the animals, I write for them too.

On April 24: World Day for Laboratory Animals, I published Lily Bowers and The Uninvited Guest, the 1st of a middle-grade series that shows kids they have the power to make a difference and save animals.

Join fellow animal lovers and receive updates about new book releases, fun stuff to do in nature, easy conservation ideas, exclusive offers for fans and more!

As a thank you, I'll send you the digital version of Lily Bowers and The Uninvited Guest for free.

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