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The moment the brand heroes soared high.

The moment the brand heroes soared high.

The moment the brand heroes soared high. Be The Change Awards. On April 26, 2019, over 100 changemakers around the world got together in London to celebrate doing something really good in this world. In the first annual Be The Change Awards, 59 brand heroes from over...
Rebrand me wild. The story of a brand who needed help.

Rebrand me wild. The story of a brand who needed help.

The story of a brand who needed help. Once upon a time. There was a brand who was born into this wild, wild world. A quite destructive world.One filled with cheap labor, animal cruelty, toxic ingredients and lots of greed. The young brand wanted to change that so he...
Brands that already rock: We salute you

Brands that already rock: We salute you

Brands that already rock:We salute you! Be The Change Awards 2019 I envision a world of healthy choices and opportunities for all animals, humans included. One with happy children who play, content and fairly-paid workers, animals who only experience love and...
Ethical marketing tip #1: Use rounded numbers instead of charm prices

Ethical marketing tip #1: Use rounded numbers instead of charm prices

Ethical marketing tip #1:Use rounded numbers instead of charm prices Before the internet, marketing was different! In November, I outlined seven things to implement in your ethical marketing strategy. With consumerism at an all-time high, our unconscious approach to...
Animal heroes of 2018 : You rock our world!

Animal heroes of 2018 : You rock our world!

Celebrating Animal Heroes of 2018 Thank you for caring! The end of the year is a good time for reflection and looking forward to the year coming up. When I look back, I not only think about my own impact and how I can improve in the coming year, I also remember and...
No more marketing manipulation with these easy ethical practices.

No more marketing manipulation with these easy ethical practices.

No more marketing manipulation with these easy ethical practices. To tame that monster we created. In my last post, I talked about six cool things that happen when you practice ethical marketing.  If you haven’t noticed, I’m an advocate for implementing...
Guide to transform your marketing to make a greater impact.

Strategically and ethically market your social enterprise

 

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