Ethical Brand Marketing Archives - Ethical Brand Marketing

The influence equation: How Creatives in the Freelancer Economy are Shaping Human Behaviour

May 21, 2023

The influence equation: How creatives in the freelancer economy are shaping human behavior What do the numbers say? There are over 1.1 billion brilliant minds in the freelancer economy (Website Planet, 2023). And if you are reading this, then you are probably one of...

Celebrating Earth Day 2023 through creative expression and nature advocacy

Apr 22, 2023

Celebrating Earth Day through Creative Expression and Nature Advocacy Our vision It’s Earth Day 2033, 10 years from today, and 1000s of nature-loving Copywriters/Writers, Photographers, Graphic Designers and Filmmakers are using their talent to spread awareness,...

Marketing for the animals: Activism on the Autobahn

Dec 7, 2021

Photo credit: © Markus Barth Marketing for the Animals: Activism on the Autobahn (Purpose-driven) business as usual Meet Nelly, a sweet labrador mix rescue, and Markus Barth, a passionate owner of a logistics company in Germany with a vision of a kind world presenting...

Desires have given way to making conscious decisions

Apr 30, 2020

Desires give way to making conscious decisions Read the original interview in Bulgarian. Jessica is the founder of Ethical Brand Marketing and has been a marketing strategist since 1991 after receiving her degree at the University of South Carolina. She led teams in...

How to inspire others to shop consciously this holiday season

Nov 21, 2019

How to inspire others to shop consciously this holiday season ‘Tis the season to be mindful As a social entrepreneur, you’re on a mission to inspire others to shop consciously all year round, because excessive consumerism has a detrimental effect on people...

Holiday promotion ideas for social enterprises.

Oct 15, 2019

Holiday promotion ideas for social enterprises. Make this short holiday season count. Increase sales with these holiday promotion ideas and private strategy session. ‘Tis the season to be frugal, fa la la la la, la la la la. But, wait a minute, that’s not...

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