Desires give way to making conscious decisions Read the original interview in Bulgarian. Jessica is the founder of Ethical Brand Marketing and has been a marketing strategist since 1991 after receiving her degree at the University of South Carolina. She led teams in...
How to inspire others to shop consciously this holiday season ‘Tis the season to be mindful As a social entrepreneur, you’re on a mission to inspire others to shop consciously all year round, because excessive consumerism has a detrimental effect on people...
Holiday promotion ideas for social enterprises. Make this short holiday season count. Increase sales with these holiday promotion ideas and private strategy session. ‘Tis the season to be frugal, fa la la la la, la la la la. But, wait a minute, that’s not...
How to deal with social media and keep your sanity. Algorithms, likes, trolls and bots, oh my! If you’re like many others playing the online marketing game, you’re thinking about how to deal with social media because it’s dragging you down....
Ethical marketing tip #2:Be honest and transparent. Can I be honest with you? I don’t want to help you sell, sell and sell some more. Let me rephrase that.I want to help you raise your revenue so that you can make a greater impact. So that you can lead the way in your...
Strategically and ethically market your social enterprise
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