The moment the brand heroes soared high.

The moment the brand heroes soared high.

Be The Change Awards. On April 26, 2019, over 100 changemakers around the world got together in London to celebrate doing something really good in this world. In the first annual Be The Change Awards, 59 brand heroes from over 160 entries became finalists in 12...
Rebrand me wild. The story of a brand who needed help.

Rebrand me wild. The story of a brand who needed help.

Once upon a time. There was a brand who was born into this wild, wild world. A quite destructive world.One filled with cheap labor, animal cruelty, toxic ingredients and lots of greed. The young brand wanted to change that so he started to help other brands who are...
Brand Positioning: How to get your ethical products into stores

Brand Positioning: How to get your ethical products into stores

What can we learn from People Tree? Get ready to be inspired So, this past Saturday morning, I was casually browsing on my iPad in bed enjoying the serenity of Easter weekend and this tweet popped up from Face The Fashion about an article featuring...