The Value of Awards
As a marketer, I understand the power of awards and how important they are for your customers. Receiving an award for doing something good in this world puts you on a higher level and increases your credibility. Your current customers already know you rock, but potential customers may not, but if they see an award, that gives you a leading edge.
Not only would this award be good for your business, it‘s for the greater good because the more awareness is spread, the closer we‘ll get to reaching the masses and changing the way people shop.
Why It’s Free to Enter
The thing is, it‘s not always easy to receive an award. Sometimes, you have to pay to enter or pay to be able to ‚use’ your award for marketing purposes, which imho, is a bit scammy because it’s just a way for an organization to increase revenue, not to honor those deserving.
I’m all for abundance and creating various streams of income, but usually what happens is that these orgs will ‚honor‘ anyone who gives them money and they create categories just to make sure all entrants come out with an award which for me, isn’t ethical marketing because they’re giving consumers a false interpretation of who’s REALLY doing something good in this world.
I‘ve turned down several award ‚opportunities‘ because of this.
The Be The Change Awards is different though! We want to honestly honor those deserving of this award which is why it‘s free to enter. The organizers also don‘t want money to be a barrier to new rising changemakers who may not have the budget.