I envision a world of healthy choices and opportunities for all animals, humans included. One with happy children who play, content and fairly-paid workers, animals who only experience love and compassion, plants that are grown and nurtured with care, not chemicals. A world full of tolerance, respect, abundance and love.
Do I believe in fairy dust? Absolutely!
But I also believe in the power of people and our ability to create change which is why I founded Ethical Brand Marketing last year to help ethical brands master their marketing. So that the good guys thrive!
I work with brand owners and marketers who respect Mother Nature and all she takes care of and I want to help spread their message and connect them with conscious consumers who share similar values.
And also to help inspire a conscious living mentality for all, so that the destruction to our planet will be a thing of the past.
Just imagine how our world would be if everyone lived a sustainable lifestyle? If we were all conscious about what we eat, buy, wear and do. If we all respected nature?
It’s a communal effort. The more we support ethically produced products, the less demand and acceptance we create for products that make us and our environment ill.
And since you’re an ethical brand owner or marketer doing something good in this world, I’d like to recognize you for the impact you’re making.
Which is why I’m so very proud to announce that I’m sponsoring and judging the Be The Change Awards 2019 in the category of Brands That Give Back.
This first annual awards event will be held on April 26, 2019 in London and is organized by Sian Conway, owner of the renowned Ethical Hour and Jo Salter, owner of the fun and sustainable fashion brand, Where Does It Come From? and is in conjunction with the Ethical Brands for Fashion Revolution held on Saturday, April 27, 2019.
We want to honor brand owners who do little harm to people, plants and animals and our environment. Brands that put purpose in front of profit. But also, brands that value profit because without money, not much impact can be made.
Judging alongside with me is Paul Dunn, Chairman and biggest cheerleader of B1G1 (Buy1Give1), a global business giving initiative, of which I‘m also a proud member.
As a marketer, I understand the power of awards and how important they are for your customers. Receiving an award for doing something good in this world puts you on a higher level and increases your credibility. Your current customers already know you rock, but potential customers may not, but if they see an award, that gives you a leading edge.
Not only would this award be good for your business, it‘s for the greater good because the more awareness is spread, the closer we‘ll get to reaching the masses and changing the way people shop.
The thing is, it‘s not always easy to receive an award. Sometimes, you have to pay to enter or pay to be able to ‚use’ your award for marketing purposes, which imho, is a bit scammy because it’s just a way for an organization to increase revenue, not to honor those deserving.
I’m all for abundance and creating various streams of income, but usually what happens is that these orgs will ‚honor‘ anyone who gives them money and they create categories just to make sure all entrants come out with an award which for me, isn’t ethical marketing because they’re giving consumers a false interpretation of who’s REALLY doing something good in this world.
I‘ve turned down several award ‚opportunities‘ because of this.
The Be The Change Awards is different though! We want to honestly honor those deserving of this award which is why it‘s free to enter. The organizers also don‘t want money to be a barrier to new rising changemakers who may not have the budget.
The Categories
I‘m sponsoring and judging the Brands That Give Back category, but there are others. Here‘s the list and best part, you can enter in more than one category, so if you sell Fairtrade, organic chocolate and give back to families in the African country where you source your cocoa beans, then enter in both Food & Drink and Brands That Give Back.
The deadline to enter is Monday, Feb. 4th, 2019, so if you want to be recognized as a brand that rocks, please submit your video soon. We’re looking forward to hearing from you!
Just click here for all the details and if you have any questions, just contact me.
We want to honor changemakers who do little harm to people and our planet. Brands that put purpose before profit. But also, brands that value profit because without money, not much impact can be made.
Do you have an impact story to tell? Comment below and let’s talk!
Rock on,
Photo credit: Hai Phung on Unsplash.
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