ETHICAL BRAND MARKETING
Connect with Like-Minders. Rock your Revenue. Change your Industry.
Because your business rocks and it’s about time your revenue did too!
Building up your Sustainable Business to Make Positive Changes in Your Industry is a Challenge
Because you’ve seen the harm done to humans, animals and our environment, you’ve made it your mission to start a sustainable business so that you can make positive changes in your industry and an impact in this world. Thank you for that!
But, it sure isn’t easy being green! Not only do you have to look for cost-effective, environmentally-friendly solutions for your ethical business, you also have to market it! Ethically! We can show you how!
Learn How to Market Ethically
“Ethical Marketing is about connecting with like-minded people and coming together to initiate positive changes in your industry and ultimately, the world.”
Rock Your Revenue!
In order to make a true impact in your industry and in this world, you need money, baby! And, you’ll probably need – or at least want – a lot of it. Not just to build up your business, but also to give back because most successful sustainable businesses donate up to 50% of their sales to causes that support their own mission. Not saying you have to do that, too, but it takes a village to create change and you also want to show your support, right?
So, your business mind knows that in order to be successful, you have to invest in your business. In all areas of your business. Not just in production, but also in marketing, human resources, R&D and other departments.
And you know that marketing is vital for the success of your business. But what may be a challenge is to know how much or where to invest in your marketing. You may be unclear as to how to brand yourself or how to master your message or where to find your ideal customer.
The possibilities of how to market are endless, but the risk of failing is huge! HUGE!
And if you spend your time dabbling in marketing because you haven’t created a marketing strategy, you are taking a huge risk and that would really suck!
Master your Marketing
So, while you’re not too keen about psychologically manipulating people into buying your stuff because that just doesn’t feel right – you’re an ethical business, not a sleazeball – you’re also wondering how to market ethically and still rock your revenue.
Not only that, you don’t want to become overwhelmed, but instead have fun with your marketing.
Boy, that’s a lot to have to deal with!
So, let’s break this down:
The only way to make marketing fun is if you plan for profit.
The only way to make money is if you master your marketing.
The only way to master your marketing is if you think strategically.
And this is where we come in!
It’s Time to Think Strategically
If you’re fully committed to your business but aren’t seeing the revenue, it’s time to think strategically. You want to reach your goals AND have a private life, right? We believe the easiest and quickest way to do that is to create an Ethical Marketing Strategy that Rocks! Either that or optimize the strategy you’ve already created.
So that you can do all this:
» Easily attract the right customers who’ll become repeat buyers and share your stuff with everyone
» Enjoy people asking if they can sell your collections and products in their stores and online shops
» Constantly open your inbox to find people asking you to speak at live events that bring wonderful networking opportunities
» Put your marketing on auto-pilot so that you can ease your workload and enjoy your private life
» Enjoy success and a constant flow of income so that your business doesn’t take over your private life
» Leverage your business and increase sales so that you can become an industry leader and truly make an impact
How We Help Ethical Brands
Ethical Brand Marketing was founded in March 2018, but the founder behind the scenes has been helping ethical brand owners create and implement a marketing strategy that brings results for a long time.
We offer 1:1 consultations to give you personalized guidance, reviews of your website, social channels and copywriting and are currently working on masterclasses, workshops and a full-scale training program so that you can fully master your marketing and truly make an impact in your industry and in this world!
Because your business rocks and it’s about time your revenue did too!
Word from the Street
Julia Brown, Owner, Tatty Moo
“For my upcycling, waste-free sustainable fashion brand, Tatty Moo, I really needed help figuring out just who my ideal customer was, and therefore, what my USP was. I’ve only ever done short free or cheap marketing courses, but to be honest, I was helped a little, but with Ethical Brand Marketing, I had a more tailored approach for my market.
I feel I now have a more defined view of who to market to; and how to showcase my stock better. I really liked the personal one-to-one nature that Jess provided. She’s at the forefront of Ethical Marketing, and I really recommend working with her.”
Andre Retief, Owner, Safari With Us
“Jessica is great to work with. She is one of those rare gems who makes a substantial difference. She communicates well, gets the job done, has good ideas, thinks outside the box. She is an asset to any company or client she works with. We will definitely continue with Jessica in the future.”
Jessica Lohmann was hired to create and implement an Ethical Marketing Strategy for Safari With Us in October 2015.
48% = Increase of direct bookings after only 3 months of implementation.
434% = Increase of direct bookings from 2nd quarter 2015 (3 months before hiring Jessica) to 2nd quarter 2016 (6 months after hiring Jessica).
Sabine Harnau, Owner, From Scratch
“Jessica really gets ethical marketing, she really gets brand, and she really gets strategy. She asks brilliant questions that bring out the thoughts that are difficult to put into words, creating a sound foundation for all customer attraction activities — so you can be sure to get results.
But not only that — Jessica is also a delightful partner to work with. She’s warm, takes customer care super seriously and has got a great sense of humour. Besides, talking about music with her is lots of fun! We’re also both expats and I enjoy our little chats about our cultural experiences.”
Gaayathri Periasami, Owner, Baby Peppers
“Jessica is exceptional at what she does. I reached out to her to get help with my business and marketing strategy and her understanding of different types of niches and industries is truly astounding.
Jessica draws from her years of marketing expertise and knowledge to tailor a service that is so precise, relevant and personable to your business so you would never feel like you’re just another number in her books.
Her level of detail and attention to your business needs are also highly commendable and I have just booked into her Masterclass which is going to be really beneficial for me. Highly recommend her services!”
Ingo Dignas, Managing Partner, protel hotelsoftware GmbH
“I had the distinct pleasure of working with Jessica. Her qualified marketing expertise and strategic thinking skills were very valuable while setting up a new international marketing strategy for our cloud product line. Jessica is a responsible and valued manager and the team simply loved the way she turned ideas into reality.”
Awital Zingg-Bollag, Owner, MyGentleBorn
“I just really depend on Jessica’s opinion and the longer I work with her and try out other things, I realize how great she is. I so appreciate her thoughts, her opinion. So when she tells me something’s great, then I just trust her. Without her, I wouldn’t be where I am today. THANK YOU from the bottom of my heart for your dedication!”
Sally Primrose, Author
“Another fine job where Jessica went above and beyond the description of the contract. Jessica is really wonderful at what she does. She is very attentive to specific challenges, always a pleasure to work with, easy to communicate and walks you through the process from start to finish. She even simplifies complicated subjects for me.”
D. G. Speirs, Novelist. Author. Storyteller.
“I have had the privilege of working with Jessica on The Possible Missions Project since 2014. She brought a clear insight and an ability to find innovative ways to market within our budget constraints, as well as work with shifting project timelines without batting an eye. Her level of professionalism went above and beyond what the project expected, and we were all the better for it. I cannot recommend her more strongly for your own marketing projects.”
Joseph Abraham, Preptoons by RJEAGLE
“It has been our pleasure to work with Jessica! Her professionalism, efficiency and voiceovers are excellent. What I admired about working with Jessica, is that she not only provided excellent voiceovers, but also took active interest in making sure the overall product was a success. She was very patient and accommodating with our requests and her contribution above and beyond what we expected. I would highly recommend her expertise and services.”
Ellen Melko Moore, Owner Supertight Brand
“Jessica Lohmann of Ethical Brand Marketing is poised to become a dominant thought leader in the marketing strategy world, especially in Europe (Jessica is born in USA but lives in Germany) where they are quite a few years ahead of us in creating beauty and apparel brands that do not harm animals, people, or rivers. If you share Jess’s devotion to all creatures great and small, and/or you are/know a decision make in an ethical beauty/apparel brand, Jessica is a person you want to connect to while she still has time to take your calls!”