For the love of lizards
Ethical marketing strategies for
animal and nature-protecting
visionary leaders
Are you a visionary leader who loves and respects all things nature?
Thank YOU for figuring out a way to earn a living and help save species — all at the same time. And for wanting to learn more about ethical marketing.
You cherish nature and believe animals are a vital part of our world. We depend on them for our survival — and our emotional wellbeing.
Nothing gives us the right to destroy them or their environment — and you’ll move mountains to protect them.
Thank you for being a caring visionary leader.
As a rare breed, you rock!
You know that ethical production will save species.
So will changing the way people shop.
You’re doing everything you can to realize your vision of a kind and abundant world for all living beings.
That’s why your offers come with good karma guaranteed.
Your products are made without harming people or animals, and your services celebrate life on this planet.
By sharing your talent and expertise, you financially support animal and nature conservation projects.
Thanks for being a rare breed. We need you in this world.
Dare to be rare
You’re here for a reason though
You need help with your marketing.
You know marketing’s important, but either lack expertise to create a strategy, know why something’s not working or how to improve it or would prefer to concentrate on other things.
And now you’re looking for someone who understands your mission and also wants to see you succeed so that you can make a greater positive impact.
You’ve come to the right place.
Ethical marketing defined:
Ethical marketing promotes honesty, fairness, and social responsibility to help consumers make a more conscious choice.
One that is more humane and kind to our environment and all life on Earth.
Ethical Marketing helps change the way people shop.
As seen in:
What kind of a solution do you want?
Quick
Want a seasoned pro to advise you on a particular campaign or review your current marketing efforts?
Cost effective
Want guidance on creating your own marketing strategy? We’ll work through each step together.
Easy
Want to hire an expert to create your strategy for you while you concentrate on growing your business?
Purpose-driven
If you want to increase sales in your purpose-driven business and become a leader to make positive changes in your industry, it’s time to get strategic.
Strategic ethical marketing is my jam.
Protecting life on Earth is my peanut butter.
And boy do I love pb&j!

Hi, I’m Jessica, founder of Ethical Brand Marketing and marketing strategist since 1991. Yeah, I’ve been around.
I help brand owners and marketers who are committed to protecting life on Earth optimize their marketing strategy.
Why?
Because I envision a healthy, kind and abundant world for all plants and animals, humans included.
By sharing my creative and strategic marketing expertise with those who respect all living beings, I help caring brands thrive and in turn, help shape that world.
An impactful ethical marketing strategy helps you thrive and:
- See a steady increase in revenue.
- Easily fascinate loyal customers who are happy to spread your message.
- Enjoy requests from retailers to stock your products.
- Receive amazing collaboration opportunities.
- Hire a team of fellow changemakers who share your vision.
- Ease your workload and that of your team.
- Watch your social media channels burst with engagement and convert followers into customers.
- Become a leader and make positive changes in your industry.
- Make more of an impact by saving many animals and their environment.
- Enjoy quality time with your family. In the evenings, on the weekends and on vacation.
Here's how I help you thrive:
Get feedback
Four eyes are always better than two. Hire me as a seasoned marketing expert to review your website, social channels and/or copywriting to make sure the right customers say “WOW!” when they first find you, get inspired to read more and then say, “YES, this is a business I want to support!”
Get guidance
If you lack the expertise to create a marketing strategy yourself but want to learn how, hire me to guide you through the process. We'll dive deep into your brand, target market, message, etc. together. With my private consultations, you'll end up with a personalized and impactful ethical marketing strategy.
Outsource it
Your marketer already does the operative work such as creating content and managing your social accounts but you want to expand. However, you don’t want the high cost of an in-house marketing director. Since you want to concentrate on other things, you can hire me to create your marketing strategy for you.
Thriving clients leading the way
What kind of help do you want?

Happy to be a part of:
the ethical move pledge
This badge represents my pledge to the ethical move in service of a new marketing standard based on transparency, trust, and honesty. Please connect with me if you see me not honouring my pledge.