Nature-loving visionary leaders respect life on Earth

As a nature-loving visionary leader, you understand why running your business in an ethical way will help protect all life on Earth.

Since traditional manipulation tactics are used to drive sales, marketing is partially responsible for over-consumerism, causing massive harm to nature.

No wonder why many people have negative feelings toward marketing.

Marketing is necessary for every business though, and it can be ethical and align with your values as well as help protect nature.

We can show you how.

At Ethical Brand Marketing, we help eco creatives and brands attract mission-aligned clients so that you don’t have to chase them and can concentrate more on your craft.

Thank you for being a visionary leader!

For eco creatives: Download this free guide to attract ideal clients

Dare to be rare

Marketing help is here

As a social entrepreneur, you’re a rare breed, however, the competition is growing because the demand for sustainable products and ethical services is increasing rapidly.
We embrace this paradigm shift because it helps protect nature.

This kind of healthy competition is good, too.

There’s no need to ‘beat your competition’ as enough caring humans are here to support you.

We stand for UNITY because we can only reach our worldly goals if we work together.

  • We help you strategically position your brand so that you attract your ideal clients.
  • We help you concentrate on your own clients, not someone else’s.
  • We help you form valuable long-lasting partnerships that will bring you forward.
  • With our wide network, we help you find the right partners to promote your brand.

If you’re looking for an ethical marketing agency who understands your mission so that you can grow your business and make greater positive impact in this world without using harmful marketing practices,

you’ve come to the right place.

Ethical marketing defined

To help protect nature from over-consumerism, we define ethical marketing as the proactive practice of crafting and delivering value-oriented offerings that empower individuals to make informed decisions, cater to their needs, and contribute to the protection of nature.

Ethical marketing promotes honesty, fairness, and social responsibility to help consumers make a conscious choice.

It presents an offer in an authentic way to give consumers the information they need to make a discerned decision.

Customers should buy products and services because they either need or want them, not because they were persuaded to buy them.

Manipulation tactics such as greenwashing, urgency, scarcity, blaming, shaming and FOMO (Fear Of Missing Out) play into human fears, anxiety, guilt, and other emotions to drive a sale.

Not only is this unethical, and cruel, it’s not the most effective way to gain loyal customers.

In fact, as people are increasingly protesting social and environmental injustices, they are also recognizing these kinds of manipulative marketing tactics as such and are beginning to protest them as well.

We are fed up with marketing abuse!

We want to help change the marketing industry!

How, prey tell, do we plan to do that?

At Ethical Brand Marketing, we’re on a mission to revolutionize the marketing industry and reduce over-consumerism.

We’re redefining the rules and pioneering a new approach that brings together nature-loving creatives and mission-aligned eco-friendly clients.

By fostering ethical partnerships that are rooted in shared values, not just profit.

We create marketing strategies for eco-friendly brands and offer an interactive educational platform where nature-loving freelancing creatives learn how to design and implement their own marketing strategies that are not only manageable and effective, they also align with their values.

We’re saying no to sleazy marketing tactics and yes to authenticity, integrity and respect for our planet.

We’re not just marketers, we’re educators, advocates and changemakers, harnessing the power of ethical narratives, focusing on educational marketing strategies that highlight the health, environmental, and ethical benefits of conscious living.

Let’s create a marketing industry that respects our planet, values ethics over profit, and inspires positive change.

Let’s change the narrative together!

Attract more eco-friendly clients as an eco creative

An impactful ethical marketing strategy helps eco creatives and brands thrive and:

  • See a steady increase in revenue
  • Easily fascinate loyal clients who are happy to work with and support you
  • Receive amazing collaboration opportunities
  • Hire a team of fellow changemakers who share your vision
  • Ease your workload and that of your team
  • Watch your social media channels burst with engagement and convert followers into clients
  • Become a leader and make positive changes in your industry
  • Make more of an impact by protecting nature
  • Enjoy quality time with your family, in the evenings, on the weekends and on vacation

 Here’s how we help eco creatives and brands:




Strategy Creation

Is something off and you don’t know why? Four eyes are better than two. We review your website, social channels and/or copywriting to make sure the right customers say “WOW!” when they first find you, get inspired to read more and then say, “YES, this is who I want to support!”

‘Marketing by Nature’ is an interactive group program that helps creatives strategically position themselves so that they attract mission-aligned eco-friendly clients and together, design epic campaigns that inspire entire generations to shop consciously and respect nature.

If you want to learn how to create your own ethical marketing strategy, we will guide you through the process in 1:1 coaching sessions. We’ll dive deep into your brand, ideal customers, messaging, etc. With private consultations, you’ll end up with a personalized and impactful ethical marketing strategy.

If you don’t want the high cost of an in-house marketing director, and lack the experience or time to create an ethical marketing strategy yourself, hire us to create one for you. Unlock your business’s full potential and let us craft a winning marketing strategy tailored just for you.

As seen in:

Thriving eco clients leading the way

Andre Retief

"Jessica is great to work with. She is one of those rare gems who makes a substantial difference. She communicates well, gets the job done, has good ideas, thinks outside the box. She is an asset to any company or client she works with. We will definitely continue with Jessica in the future."

~ Andre Retief, Owner, Safari With Us


Jessica Lohmann was hired to create and implement an Ethical Marketing Strategy for Safari With Us.

48% = Increase of direct bookings after only 3 months of implementation.
434% = Increase of direct bookings from 2nd quarter 2015 (3 months before hiring Jessica) to 2nd quarter 2016 (6 months after hiring Jessica).

Sabine Harnau

"Jessica really gets ethical marketing, she really gets brand, and she really gets strategy. She asks brilliant questions that bring out the thoughts that are difficult to put into words, creating a sound foundation for all customer attraction activities — so you can be sure to get results.

But not only that — Jessica is also a delightful partner to work with. She's warm, takes customer care super seriously and has got a great sense of humour. Besides, talking about music with her is lots of fun! We're also both expats and I enjoy our little chats about our cultural experiences."

~ Sabine Harnau, Owner, From Scratch Communications

Arshad Khalid

"I have learned a lot during the course of these consultations on how to position the brand, what works and what doesn't. This is very much a work in progress but the consultation has definitely helped in forming a coherent marketing strategy.

Jessica is very easy to talk to and helps with all aspects of the marketing knowledge. Working with Jessica is like working with a friend who understands you but also guides you. Our calls were more of a discussion rather than a one way exercise. The whole experience was very fulfilling. She is also not a clock watcher.

If you are looking for someone who takes time to understand your business and is willing to help you with every marketing need, Jessica is your marketing guru.

It was simply brilliant. I will definitely miss our regular catch ups!"

~ Arshad Khalid, Owner, Ethiqana

Julia Brown

"For my upcycling, waste-free sustainable fashion brand, Tatty Moo, I really needed help figuring out just who my ideal customer was, and therefore, what my USP was. I've only ever done short free or cheap marketing courses, but to be honest, I was helped a little, but with Ethical Brand Marketing, I had a more tailored approach for my market.

I feel I now have a more defined view of who to market to; and how to showcase my stock better. I really liked the personal one-to-one nature that Jess provided. She's at the forefront of Ethical Marketing, and I really recommend working with her."

~ Julia Brown, Owner, Tatty Moo

Karen Quiros

"I love Jessica. If Jessica tells you she'll have something done by a certain date, you can count on it, and that it's done to perfection. She was concise and expeditious in creating and executing the plan. I love that I could count on her and wish that she was on my team full-time! Jessica delivers and is committed to her clients and will go above and beyond to make sure the work gets done, even if it requires that she learns a new program. Jessica is a visionary, she's articulate, patient, thorough, honest, personable, creative, sincere, hard working and intelligent. It's hard to find all of those qualities in just one person...she's a gem!"

~ Karen Quiros, Owner, Balanced Wellness Consulting

Gaayathri Periasami

"Jessica is exceptional at what she does. I reached out to her to get help with my business and marketing strategy and her understanding of different types of niches and industries is truly astounding.

Jessica draws from her years of marketing expertise and knowledge to tailor a service that is so precise, relevant and personable to your business so you would never feel like you're just another number in her books.

Her level of detail and attention to your business needs are also highly commendable and I have just booked into her Masterclass which is going to be really beneficial for me. Highly recommend her services!"

~ Gaayathri Periasami, Owner, Baby Peppers

Jess Bonasso

"I started working with Jessica after meeting her in another program. I loved her & her niche around "ethical" marketing because for years I'd struggled with marketing in a way that felt both ethical and authentic. After working with her I was able to greatly simplify the content on my website and in all my marketing materials in a way that more simply & effectively speaks to my ideal client. She was also very knowledgeable and the feedback and guidance she provided have been absolutely invaluable to me feeling more confident in my brand & my marketing! Jessica's focus on marketing ethically is truly unique & something I believe the whole world could benefit from!"

~ Jess Bonasso, Burnout Rescue Coach | Author | Speaker

Ingo Dignas

"I had the distinct pleasure of working with Jessica. Her qualified marketing expertise and strategic thinking skills were very valuable while setting up a new international marketing strategy for our cloud product line. Jessica is a responsible and valued manager and the team simply loved the way she turned ideas into reality."

~ Ingo Dignas, Managing Partner, protel hotelsoftware GmbH

Awital Zingg-Bollag

"I just really depend on Jessica's opinion and the longer I work with her and try out other things, I realize how great she is. I so appreciate her thoughts, her opinion. So when she tells me something's great, then I just trust her. Without her, I wouldn't be where I am today. THANK YOU from the bottom of my heart for your dedication!"

~ Awital Zingg-Bollag, Owner, MyGentleBorn

Sally Primrose

"Another fine job where Jessica went above and beyond the description of the contract. Jessica is really wonderful at what she does. She is very attentive to specific challenges, always a pleasure to work with, easy to communicate and walks you through the process from start to finish. She even simplifies complicated subjects for me."

~ Sally Primrose, Author

Joseph Abraham

"It has been our pleasure to work with Jessica! Her professionalism, efficiency and voiceovers are excellent. What I admired about working with Jessica, is that she not only provided excellent voiceovers, but also took active interest in making sure the overall product was a success. She was very patient and accommodating with our requests and her contribution above and beyond what we expected. I would highly recommend her expertise and services."

~ Joseph Abraham, Preptoons by RJEAGLE

D. G. Speirs

"I have had the privilege of working with Jessica on The Possible Missions Project since 2014. She brought a clear insight and an ability to find innovative ways to market within our budget constraints, as well as work with shifting project timelines without batting an eye. Her level of professionalism went above and beyond what the project expected, and we were all the better for it. I cannot recommend her more strongly for your own marketing projects."

~ D. G. Speirs, Novelist. Author. Storyteller.