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For the love of animals.

Ethical marketing strategies for visionary activists who save animals.

Learn more.Let's work together.

Rare breeds.

You know that ethical production practices will save species.

So will changing the way people shop.

Your vision of a kind world is so strong, you’re striving to really make a difference.

That’s why you started a business to offer karma-free products and game-changing services.

By sharing your talent and expertise, you can financially support conservation projects.


Thank you. We need you in this world. 

You’re here for a reason though.

You need help with your marketing.

My mission is to share my strategic marketing expertise with those on the same path.

So that you can really make a difference.


Because rare breeds thrive when they stick together.

Running a sustainable business is gratifying.
And a bit challenging.

But, let’s not talk about the struggle.

Because you want to move forward.

And make a greater impact.


You want to move mountains.

Thriving instincts.

Ever see a male Vogelkop prance around to fascinate a female? Or a peacock?

If they were to mess this up, their genes would not get passed down.


The most fascinating and clever animals
– not necessarily the strongest – thrive.


And when you thrive, you:

are successful.

create change.

fascinate and inspire.

save lives and species.

are happy and grateful.

So BE that fantastic and clever wild animal because if you want to survive in this jungle, you need to knock some socks off!


If you want to increase sales in your purpose-driven business or your marketing isn’t working out for you or you want to move to the next level and become a leader to make positive changes in your industry, it’s time to get strategic.

Strategic ethical marketing is my jam.
Saving animals is my peanut butter.


As a vegan, PB&J is my staple.

Hi, I’m Jessica, founder of Ethical Brand Marketing and marketing strategist since 1991. Yeah, I’ve been around.

I help brands that are committed to animal and nature welfare with their marketing strategy. Why?

Because I envision a healthy, kind and abundant world for all animals, human included.

By sharing my creative and strategic marketing expertise with those who respect all living beings, I help the good brands thrive and in turn, help shape that world.

Thanks for being a rare breed.

Dare to be rare.

When you have an excellent offer, run and market your business well and ethically, you could see results such as:

  • Easily fascinate loyal customers who are happy to spread your message
  • Enjoy requests from retailers to stock your products
  • Receive amazing collaboration opportunities
  • Ease your workload and that of your team
  • Enjoy a constant flow of income
  • Become a leader and make positive changes in your industry
  • Make more of an impact by saving many animals and their environment

If you’re not seeing these kinds of results, your marketing may not be working out for you, so let me help you!

 What you'll get:

Free resources.

If you want to DIY it, subscribe now to receive regular marketing tips. I also offer free guides on how to create your own ethical marketing strategy and get into retail stores, so grab them too.

Marketing strategy.

I dive deep into your brand and either create your  marketing strategy from scratch, optimize your existing one or guide you through the process. With my private consultations, you'll have a personalized and rock-solid ethical marketing strategy.

Bird's eye view.

If you want to find out why sales or engagement are low, or how to find more customers, let me review your website, social channels and copywriting so that you'll know exactly where you can improve to reach your goals. 


Aside from masterclasses (date tba), I'm creating a comprehensive training program so that you can learn how to create your own ethical marketing strategy in a group setting.

Happy to be a part of:

The Ethical Hour Community
the ethical move.
the ethical move.
the ethical move.

Word on the path.

Andre Retief, Owner, Safari With Us

“Jessica is great to work with. She is one of those rare gems who makes a substantial difference. She communicates well, gets the job done, has good ideas, thinks outside the box. She is an asset to any company or client she works with. We will definitely continue with Jessica in the future.”


Jessica Lohmann was hired to create and implement an Ethical Marketing Strategy for Safari With Us in October 2015.

48% = Increase of direct bookings after only 3 months of implementation.
434% = Increase of direct bookings from 2nd quarter 2015 (3 months before hiring Jessica) to 2nd quarter 2016 (6 months after hiring Jessica).

Julia Brown, Owner, Tatty Moo

“For my upcycling, waste-free sustainable fashion brand, Tatty Moo, I really needed help figuring out just who my ideal customer was, and therefore, what my USP was. I’ve only ever done short free or cheap marketing courses, but to be honest, I was helped a little, but with Ethical Brand Marketing, I had a more tailored approach for my market.

I feel I now have a more defined view of who to market to; and how to showcase my stock better. I really liked the personal one-to-one nature that Jess provided. She’s at the forefront of Ethical Marketing, and I really recommend working with her.”

Sabine Harnau, Owner, From Scratch

“Jessica really gets ethical marketing, she really gets brand, and she really gets strategy. She asks brilliant questions that bring out the thoughts that are difficult to put into words, creating a sound foundation for all customer attraction activities — so you can be sure to get results.

But not only that — Jessica is also a delightful partner to work with. She’s warm, takes customer care super seriously and has got a great sense of humour. Besides, talking about music with her is lots of fun! We’re also both expats and I enjoy our little chats about our cultural experiences.”

Gaayathri Periasami, Owner, Baby Peppers

“Jessica is exceptional at what she does. I reached out to her to get help with my business and marketing strategy and her understanding of different types of niches and industries is truly astounding.

Jessica draws from her years of marketing expertise and knowledge to tailor a service that is so precise, relevant and personable to your business so you would never feel like you’re just another number in her books.

Her level of detail and attention to your business needs are also highly commendable and I have just booked into her Masterclass which is going to be really beneficial for me. Highly recommend her services!”

Ingo Dignas, Managing Partner, protel hotelsoftware GmbH

“I had the distinct pleasure of working with Jessica. Her qualified marketing expertise and strategic thinking skills were very valuable while setting up a new international marketing strategy for our cloud product line. Jessica is a responsible and valued manager and the team simply loved the way she turned ideas into reality.”

Awital Zingg-Bollag, Owner, MyGentleBorn

“I just really depend on Jessica’s opinion and the longer I work with her and try out other things, I realize how great she is. I so appreciate her thoughts, her opinion. So when she tells me something’s great, then I just trust her. Without her, I wouldn’t be where I am today. THANK YOU from the bottom of my heart for your dedication!”

Sally Primrose, Author

“Another fine job where Jessica went above and beyond the description of the contract. Jessica is really wonderful at what she does. She is very attentive to specific challenges, always a pleasure to work with, easy to communicate and walks you through the process from start to finish. She even simplifies complicated subjects for me.”

D. G. Speirs, Novelist. Author. Storyteller.

“I have had the privilege of working with Jessica on The Possible Missions Project since 2014. She brought a clear insight and an ability to find innovative ways to market within our budget constraints, as well as work with shifting project timelines without batting an eye. Her level of professionalism went above and beyond what the project expected, and we were all the better for it. I cannot recommend her more strongly for your own marketing projects.”

Joseph Abraham, Preptoons by RJEAGLE

“It has been our pleasure to work with Jessica! Her professionalism, efficiency and voiceovers are excellent. What I admired about working with Jessica, is that she not only provided excellent voiceovers, but also took active interest in making sure the overall product was a success. She was very patient and accommodating with our requests and her contribution above and beyond what we expected. I would highly recommend her expertise and services.”

Ellen Melko Moore, Owner Supertight Brand

“Jessica Lohmann of Ethical Brand Marketing is poised to become a dominant thought leader in the marketing strategy world, especially in Europe (Jessica is born in USA but lives in Germany) where they are quite a few years ahead of us in creating beauty and apparel brands that do not harm animals, people, or rivers. If you share Jess’s devotion to all creatures great and small, and/or you are/know a decision make in an ethical beauty/apparel brand, Jessica is a person you want to connect to while she still has time to take your calls!”