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For the love of animals and nature.

master your marketing. connect and collaborate with like-minders, help save more animals and our environment.

Get Ready to Mystify

Ever see a male Vogelkop Superb Bird of Paradise jump through hoops to fascinate a girl? If he were to screw this up, his genes might not be passed down!

Or what about a chameleon? If she were to repeatedly fail at bewitching her dinner, she’d die!

The most fascinating and clever wild animals – not necessarily the strongest – thrive.

And that’s exactly what you want! Because you’ve made it your mission to start a sustainable business so that you can share your talents with conscious consumers while helping save as much fauna and flora as possible.

In order to thrive:
You have to BE DIFFERENT. You have to FASCINATE. You have to MYSTIFY.

So get ready to learn how to:

Be THAT Animal.

Dare To Be Rare

Only then will others care.

A near-threatened Southern White Rhino grazing at Plettenberg Bay Game Reserve along the Garden Route in South Africa on August 6, 2016. His horn was removed to deter poachers, but guards still keep a close eye on the 2 rhinos and elephant family at that reservation.

If you want to survive in this jungle,
you’ll want to knock those socks off!

It’s Time to Master Your Marketing

If you’re not seeing enough revenue in your purpose-driven business, it’s time to think strategically about how you can fascinate your target market.
It’s time to create a marketing strategy!

That’s my jam.

Hi, I’m Jessica and I help brands that are committed to animal and nature welfare create an Ethical Marketing Strategy that Rocks!

Brands that either actively save and protect plants and animals or give back to those organizations that do.

Because we share the same values. Saving Mother Nature and all she takes care of is my #1 goal, too.

Plan for Profit

Think strategically.

When you have an excellent offer,  run and market your business well and ethically, you could see results such as:

»   Easily fascinate ideal customers who engage and share on social media and remain loyal
»   Enjoy requests from retailers to stock your products in their stores
»   Make amazing collaborations that last a lifetime
»   Ease your workload and that of your employees
»   Enjoy a constant flow of income
»   Become a leader and make positive changes in your industry
»   Make more of an impact by saving and protecting as many plants and animals as humanly possible


What to expect

We dig deep into your marketing strategy and locate where you need help. Either by creating your strategy from scratch or optimizing the one you have. With our private consultations, you’ll receive personalized strategic marketing guidance.

If you want to find out why sales are low, we’ll review your website, social channels and copywriting and give you a detailed report on how and where you can optimize.

If you want to DIY it, subscribe here to receive regular ethical marketing tips. We also offer a free guide on how to create your own ethical marketing strategy, so grab that, too.

We’re also currently creating masterclasses and a full-scale training program so that you can learn about ethical marketing strategy in a group setting, so stay tuned!


Happy to be a part of:

The Ethical Hour Community
the ethical move.

Word on the path.


Andre Retief, Owner, Safari With Us

“Jessica is great to work with. She is one of those rare gems who makes a substantial difference. She communicates well, gets the job done, has good ideas, thinks outside the box. She is an asset to any company or client she works with. We will definitely continue with Jessica in the future.”


Jessica Lohmann was hired to create and implement an Ethical Marketing Strategy for Safari With Us in October 2015.

48% = Increase of direct bookings after only 3 months of implementation.
434% = Increase of direct bookings from 2nd quarter 2015 (3 months before hiring Jessica) to 2nd quarter 2016 (6 months after hiring Jessica).

Julia Brown, Owner, Tatty Moo

“For my upcycling, waste-free sustainable fashion brand, Tatty Moo, I really needed help figuring out just who my ideal customer was, and therefore, what my USP was. I’ve only ever done short free or cheap marketing courses, but to be honest, I was helped a little, but with Ethical Brand Marketing, I had a more tailored approach for my market.

I feel I now have a more defined view of who to market to; and how to showcase my stock better. I really liked the personal one-to-one nature that Jess provided. She’s at the forefront of Ethical Marketing, and I really recommend working with her.”

Sabine Harnau, Owner, From Scratch

“Jessica really gets ethical marketing, she really gets brand, and she really gets strategy. She asks brilliant questions that bring out the thoughts that are difficult to put into words, creating a sound foundation for all customer attraction activities — so you can be sure to get results.

But not only that — Jessica is also a delightful partner to work with. She’s warm, takes customer care super seriously and has got a great sense of humour. Besides, talking about music with her is lots of fun! We’re also both expats and I enjoy our little chats about our cultural experiences.”

Gaayathri Periasami, Owner, Baby Peppers

“Jessica is exceptional at what she does. I reached out to her to get help with my business and marketing strategy and her understanding of different types of niches and industries is truly astounding.

Jessica draws from her years of marketing expertise and knowledge to tailor a service that is so precise, relevant and personable to your business so you would never feel like you’re just another number in her books.

Her level of detail and attention to your business needs are also highly commendable and I have just booked into her Masterclass which is going to be really beneficial for me. Highly recommend her services!”

Ingo Dignas, Managing Partner, protel hotelsoftware GmbH

“I had the distinct pleasure of working with Jessica. Her qualified marketing expertise and strategic thinking skills were very valuable while setting up a new international marketing strategy for our cloud product line. Jessica is a responsible and valued manager and the team simply loved the way she turned ideas into reality.”

Awital Zingg-Bollag, Owner, MyGentleBorn

“I just really depend on Jessica’s opinion and the longer I work with her and try out other things, I realize how great she is. I so appreciate her thoughts, her opinion. So when she tells me something’s great, then I just trust her. Without her, I wouldn’t be where I am today. THANK YOU from the bottom of my heart for your dedication!”

Sally Primrose, Author

“Another fine job where Jessica went above and beyond the description of the contract. Jessica is really wonderful at what she does. She is very attentive to specific challenges, always a pleasure to work with, easy to communicate and walks you through the process from start to finish. She even simplifies complicated subjects for me.”

D. G. Speirs, Novelist. Author. Storyteller.

“I have had the privilege of working with Jessica on The Possible Missions Project since 2014. She brought a clear insight and an ability to find innovative ways to market within our budget constraints, as well as work with shifting project timelines without batting an eye. Her level of professionalism went above and beyond what the project expected, and we were all the better for it. I cannot recommend her more strongly for your own marketing projects.”

Joseph Abraham, Preptoons by RJEAGLE

“It has been our pleasure to work with Jessica! Her professionalism, efficiency and voiceovers are excellent. What I admired about working with Jessica, is that she not only provided excellent voiceovers, but also took active interest in making sure the overall product was a success. She was very patient and accommodating with our requests and her contribution above and beyond what we expected. I would highly recommend her expertise and services.”

Ellen Melko Moore, Owner Supertight Brand

“Jessica Lohmann of Ethical Brand Marketing is poised to become a dominant thought leader in the marketing strategy world, especially in Europe (Jessica is born in USA but lives in Germany) where they are quite a few years ahead of us in creating beauty and apparel brands that do not harm animals, people, or rivers. If you share Jess’s devotion to all creatures great and small, and/or you are/know a decision make in an ethical beauty/apparel brand, Jessica is a person you want to connect to while she still has time to take your calls!”