<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=430513620618576&ev=PageView&noscript=1" />

For the love of lizards

Ethical marketing strategies for
animal and nature-protecting
visionary leaders

Are you a visionary leader who loves and respects all things nature?

Thank YOU for figuring out a way to earn a living and help save species — all at the same time. And for wanting to learn more about ethical marketing.

You cherish nature and believe animals are a vital part of our world. We depend on them for our survival — and our emotional wellbeing.

Nothing gives us the right to destroy them or their environment — and you’ll move mountains to protect them.

Thank you for being a caring visionary leader.

As a rare breed, you rock!

You know that ethical production will save species.

So will changing the way people shop.

You’re doing everything you can to realize your vision of a kind and abundant world for all living beings.

That’s why your offers come with good karma guaranteed.

Your products are made without harming people or animals, and your services celebrate life on this planet. 

By sharing your talent and expertise, you financially support animal and nature conservation projects. 

Thanks for being a rare breed. We need you in this world. 

Dare to be rare

You’re here for a reason though

You need help with your marketing.

You know marketing’s important, but either lack expertise to create a strategy, know why something’s not working or how to improve it or would prefer to concentrate on other things.

And now you’re looking for someone who understands your mission and also wants to see you succeed so that you can make a greater positive impact.

You’ve come to the right place.

Ethical marketing defined:

Ethical marketing promotes honesty, fairness, and social responsibility to help consumers make a more conscious choice

One that is more humane and kind to our environment and all life on Earth.

Ethical Marketing helps change the way people shop.

As seen in:

What kind of a solution do you want?


Want a seasoned pro to advise you on a particular campaign or review your current marketing efforts?

Cost effective

Want guidance on creating your own marketing strategy? We’ll work through each step together.


Want to hire an expert to create your strategy for you while you concentrate on growing your business?


If you want to increase sales in your purpose-driven business and become a leader to make positive changes in your industry, it’s time to get strategic.

Strategic ethical marketing is my jam.
Protecting life on Earth is my peanut butter.

And boy do I love pb&j!

Jessica Lohmann, Founder Ethical Brand Marketing

Hi, I’m Jessica, founder of Ethical Brand Marketing and marketing strategist since 1991. Yeah, I’ve been around.

I help brand owners and marketers who are committed to protecting life on Earth optimize their marketing strategy.


Because I envision a healthy, kind and abundant world for all plants and animals, humans included.

By sharing my creative and strategic marketing expertise with those who respect all living beings, I help caring brands thrive and in turn, help shape that world.

An impactful ethical marketing strategy helps you thrive and:

  • See a steady increase in revenue.
  • Easily fascinate loyal customers who are happy to spread your message.
  • Enjoy requests from retailers to stock your products.
  • Receive amazing collaboration opportunities.
  • Hire a team of fellow changemakers who share your vision.
  • Ease your workload and that of your team.
  • Watch your social media channels burst with engagement and convert followers into customers.
  • Become a leader and make positive changes in your industry.
  • Make more of an impact by saving many animals and their environment.
  • Enjoy quality time with your family. In the evenings, on the weekends and on vacation.

 Here's how I help you thrive:

Get feedback

Four eyes are always better than two. Hire me as a seasoned marketing expert to review your website, social channels and/or copywriting to make sure the right customers say “WOW!” when they first find you, get inspired to read more and then say, “YES, this is a business I want to support!”

Get guidance

If you lack the expertise to create a marketing strategy yourself but want to learn how, hire me to guide you through the process. We'll dive deep into your brand, target market, message, etc. together. With my private consultations, you'll end up with a personalized and impactful ethical marketing strategy. 

Outsource it

Your marketer already does the operative work such as creating content and managing your social accounts but you want to expand. However, you don’t want the high cost of an in-house marketing director. Since you want to concentrate on other things, you can hire me to create your marketing strategy for you.

Thriving clients leading the way

Andre Retief, Owner, Safari With Us

“Jessica is great to work with. She is one of those rare gems who makes a substantial difference. She communicates well, gets the job done, has good ideas, thinks outside the box. She is an asset to any company or client she works with. We will definitely continue with Jessica in the future.”


Jessica Lohmann was hired to create and implement an Ethical Marketing Strategy for Safari With Us in October 2015.

48% = Increase of direct bookings after only 3 months of implementation.
434% = Increase of direct bookings from 2nd quarter 2015 (3 months before hiring Jessica) to 2nd quarter 2016 (6 months after hiring Jessica).

Karen Quiros, Owner, Balanced Wellness Consulting

“I love Jessica. If Jessica tells you she’ll have something done by a certain date, you can count on it, and that it’s done to perfection. She was concise and expeditious in creating and executing the plan. I love that I could count on her and wish that she was on my team full-time! Jessica delivers and is committed to her clients and will go above and beyond to make sure the work gets done, even if it requires that she learns a new program. Jessica is a visionary, she’s articulate, patient, thorough, honest, personable, creative, sincere, hard working and intelligent. It’s hard to find all of those qualities in just one person…she’s a gem!”

Arshad Khalid, Owner, Ethiqana

“I have learned a lot during the course of these consultations on how to position the brand, what works and what doesn’t. This is very much a work in progress but the consultation has definitely helped in forming a coherent marketing strategy.

Jessica is very easy to talk to and helps with all aspects of the marketing knowledge. Working with Jessica is like working with a friend who understands you but also guides you. Our calls were more of a discussion rather than a one way exercise. The whole experience was very fulfilling. She is also not a clock watcher.

If you are looking for someone who takes time to understand your business and is willing to help you with every marketing need, Jessica is your marketing guru.

It was simply brilliant. I will definitely miss our regular catch ups!”

Julia Brown, Owner, Tatty Moo

“For my upcycling, waste-free sustainable fashion brand, Tatty Moo, I really needed help figuring out just who my ideal customer was, and therefore, what my USP was. I’ve only ever done short free or cheap marketing courses, but to be honest, I was helped a little, but with Ethical Brand Marketing, I had a more tailored approach for my market.

I feel I now have a more defined view of who to market to; and how to showcase my stock better. I really liked the personal one-to-one nature that Jess provided. She’s at the forefront of Ethical Marketing, and I really recommend working with her.”

Gaayathri Periasami, Owner, Baby Peppers

“Jessica is exceptional at what she does. I reached out to her to get help with my business and marketing strategy and her understanding of different types of niches and industries is truly astounding.

Jessica draws from her years of marketing expertise and knowledge to tailor a service that is so precise, relevant and personable to your business so you would never feel like you’re just another number in her books.

Her level of detail and attention to your business needs are also highly commendable and I have just booked into her Masterclass which is going to be really beneficial for me. Highly recommend her services!”

Jess Bonasso, Burnout Rescue Coach | Author | Speaker

“I started working with Jessica after meeting her in another program. I loved her & her niche around “ethical” marketing because for years I’d struggled with marketing in a way that felt both ethical and authentic. After working with her I was able to greatly simplify the content on my website and in all my marketing materials in a way that more simply & effectively speaks to my ideal client. She was also very knowledgeable and the feedback and guidance she provided have been absolutely invaluable to me feeling more confident in my brand & my marketing! Jessica’s focus on marketing ethically is truly unique & something I believe the whole world could benefit from!”

Ingo Dignas, Managing Partner, protel hotelsoftware GmbH

“I had the distinct pleasure of working with Jessica. Her qualified marketing expertise and strategic thinking skills were very valuable while setting up a new international marketing strategy for our cloud product line. Jessica is a responsible and valued manager and the team simply loved the way she turned ideas into reality.”

Sabine Harnau, Owner, From Scratch Communications

“Jessica really gets ethical marketing, she really gets brand, and she really gets strategy. She asks brilliant questions that bring out the thoughts that are difficult to put into words, creating a sound foundation for all customer attraction activities — so you can be sure to get results.

But not only that — Jessica is also a delightful partner to work with. She’s warm, takes customer care super seriously and has got a great sense of humour. Besides, talking about music with her is lots of fun! We’re also both expats and I enjoy our little chats about our cultural experiences.”

Awital Zingg-Bollag, Owner, MyGentleBorn

“I just really depend on Jessica’s opinion and the longer I work with her and try out other things, I realize how great she is. I so appreciate her thoughts, her opinion. So when she tells me something’s great, then I just trust her. Without her, I wouldn’t be where I am today. THANK YOU from the bottom of my heart for your dedication!”

Sally Primrose, Author

“Another fine job where Jessica went above and beyond the description of the contract. Jessica is really wonderful at what she does. She is very attentive to specific challenges, always a pleasure to work with, easy to communicate and walks you through the process from start to finish. She even simplifies complicated subjects for me.”

Joseph Abraham, Preptoons by RJEAGLE

“It has been our pleasure to work with Jessica! Her professionalism, efficiency and voiceovers are excellent. What I admired about working with Jessica, is that she not only provided excellent voiceovers, but also took active interest in making sure the overall product was a success. She was very patient and accommodating with our requests and her contribution above and beyond what we expected. I would highly recommend her expertise and services.”

D. G. Speirs, Novelist. Author. Storyteller.

“I have had the privilege of working with Jessica on The Possible Missions Project since 2014. She brought a clear insight and an ability to find innovative ways to market within our budget constraints, as well as work with shifting project timelines without batting an eye. Her level of professionalism went above and beyond what the project expected, and we were all the better for it. I cannot recommend her more strongly for your own marketing projects.”

Happy to be a part of:

The Ethical Hour Community
We support the goals
1% for the Planet
Meaningful Business 100
The Ethical Hour Community
the ethical move.

the ethical move pledge

This badge represents my pledge to the ethical move in service of a new marketing standard based on transparency, trust, and honesty. Please connect with me if you see me not honouring my pledge.

Guide to transform your marketing to make a greater impact.

Strategically and ethically market your social enterprise


Sign up to receive our newsletter starting with a 6-mail education series incl. ethical marketing tips, two how-to guides and a free 30-min. private marketing strategy session.

Awesome, you're now subscribed to our newsletter! Please check your inbox to open the first mail which contains an ethical marketing strategy how-to guide.