For the love of lizards

Ethical marketing strategies for
nature-protecting visionary leaders

Visionary leaders respect all things nature

We are dependent on nature for our own survival and wellbeing.

Because we ARE nature, along with every other living species.

As a visionary leader, you understand how running your business ethically will protect all life on Earth.

Since manipulation tactics are often used to drive a sale, marketing is partially responsible for excessive and unnecessary consumerism, causing massive harm to nature.

Marketing is necessary for every business, but it doesn’t have to be manipulative.

We get you results without persuading your customers to buy.

Thank you for being a visionary leader!

Dare to be rare

Marketing help is here

As a social entrepreneur, you’re a rare breed, however, the competition is growing because the demand for sustainable products and ethical services is increasing rapidly.

We embrace this paradigm shift because it helps protect nature.

This kind of healthy competition is good, too.

No need to beat it as there are enough caring humans to help every ethical brand thrive.

We stand for UNITY because we can only reach our worldly goals if we work together.

  • We help you concentrate on your own customers, not someone else’s.
  • We help you form valuable partnerships that will bring you forward.
  • With our wide range of services and expertise, we help you promote your unique brand.

If you’re looking for an ethical marketing agency who understands your mission so that you can grow your business and make greater positive impact in this world without using manipulative marketing practices,

you’ve come to the right place.

Ethical marketing defined

Ethical marketing promotes honesty, fairness, and social responsibility to help consumers make a conscious choice.

It presents an offer in an authentic way to give consumers the information they need to make a discerned decision.

Customers should buy products and services because they either need or want them, not because they were persuaded to buy them.

Manipulation tactics such as greenwashing, urgency, scarcity, blaming, shaming and FOMO (Fear Of Missing Out) play into human fears, anxiety, guilt, and other emotions to drive a sale.

Not only is this unethical, and cruel, it’s not the most effective way to gain loyal customers.

In fact, as people are increasingly protesting social and environmental injustices, they are also recognizing these kinds of manipulative marketing tactics as such and are beginning to protest them as well.

There’s a very good reason why organizations such as the ethical move., of which I’m a community member, exists. We are fed up with how much harm marketing manipulation has caused.

Concerned consumers and marketers are helping to change the marketing industry.

As seen in:

What kind of a solution do you want?


Hire a seasoned pro to advise you on a particular campaign or review and optimize your current marketing efforts.

Cost effective

Get guidance on creating your own marketing strategy. We’ll work through each step together.


Hire an expert to create your strategy for you while you concentrate on growing your business.

An impactful ethical marketing strategy helps you thrive and:

  • See a steady increase in revenue.
  • Easily fascinate loyal customers who are happy to spread your message.
  • Enjoy requests from retailers to stock your products.
  • Receive amazing collaboration opportunities.
  • Hire a team of fellow changemakers who share your vision.
  • Ease your workload and that of your team.
  • Watch your social media channels burst with engagement and convert followers into customers.
  • Become a leader and make positive changes in your industry.
  • Make more of an impact by saving many animals and their environment.
  • Enjoy quality time with your family. In the evenings, on the weekends and on vacation.

 Here's how we help:


Four eyes are always better than two. Hire me as a seasoned marketing expert to review your website, social channels and/or copywriting to make sure the right customers say “WOW!” when they first find you, get inspired to read more and then say, “YES, this is a business I want to support!”


If you lack the expertise to create a marketing strategy yourself but want to learn how, hire me to guide you through the process. We'll dive deep into your brand, target market, message, etc. together. With my private consultations, you'll end up with a personalized and impactful ethical marketing strategy. 


Your marketer already does the operative work such as creating content and managing your social accounts but you want to expand. However, you don’t want the high cost of an in-house marketing director. Since you want to concentrate on other things, you can hire me to create your marketing strategy for you.

Thriving clients leading the way

Andre Retief, Owner, Safari With Us

“Jessica is great to work with. She is one of those rare gems who makes a substantial difference. She communicates well, gets the job done, has good ideas, thinks outside the box. She is an asset to any company or client she works with. We will definitely continue with Jessica in the future.”


Jessica Lohmann was hired to create and implement an Ethical Marketing Strategy for Safari With Us in October 2015.

48% = Increase of direct bookings after only 3 months of implementation.
434% = Increase of direct bookings from 2nd quarter 2015 (3 months before hiring Jessica) to 2nd quarter 2016 (6 months after hiring Jessica).

Karen Quiros, Owner, Balanced Wellness Consulting

“I love Jessica. If Jessica tells you she’ll have something done by a certain date, you can count on it, and that it’s done to perfection. She was concise and expeditious in creating and executing the plan. I love that I could count on her and wish that she was on my team full-time! Jessica delivers and is committed to her clients and will go above and beyond to make sure the work gets done, even if it requires that she learns a new program. Jessica is a visionary, she’s articulate, patient, thorough, honest, personable, creative, sincere, hard working and intelligent. It’s hard to find all of those qualities in just one person…she’s a gem!”

Arshad Khalid, Owner, Ethiqana

“I have learned a lot during the course of these consultations on how to position the brand, what works and what doesn’t. This is very much a work in progress but the consultation has definitely helped in forming a coherent marketing strategy.

Jessica is very easy to talk to and helps with all aspects of the marketing knowledge. Working with Jessica is like working with a friend who understands you but also guides you. Our calls were more of a discussion rather than a one way exercise. The whole experience was very fulfilling. She is also not a clock watcher.

If you are looking for someone who takes time to understand your business and is willing to help you with every marketing need, Jessica is your marketing guru.

It was simply brilliant. I will definitely miss our regular catch ups!”

Julia Brown, Owner, Tatty Moo

“For my upcycling, waste-free sustainable fashion brand, Tatty Moo, I really needed help figuring out just who my ideal customer was, and therefore, what my USP was. I’ve only ever done short free or cheap marketing courses, but to be honest, I was helped a little, but with Ethical Brand Marketing, I had a more tailored approach for my market.

I feel I now have a more defined view of who to market to; and how to showcase my stock better. I really liked the personal one-to-one nature that Jess provided. She’s at the forefront of Ethical Marketing, and I really recommend working with her.”

Gaayathri Periasami, Owner, Baby Peppers

“Jessica is exceptional at what she does. I reached out to her to get help with my business and marketing strategy and her understanding of different types of niches and industries is truly astounding.

Jessica draws from her years of marketing expertise and knowledge to tailor a service that is so precise, relevant and personable to your business so you would never feel like you’re just another number in her books.

Her level of detail and attention to your business needs are also highly commendable and I have just booked into her Masterclass which is going to be really beneficial for me. Highly recommend her services!”

Jess Bonasso, Burnout Rescue Coach | Author | Speaker

“I started working with Jessica after meeting her in another program. I loved her & her niche around “ethical” marketing because for years I’d struggled with marketing in a way that felt both ethical and authentic. After working with her I was able to greatly simplify the content on my website and in all my marketing materials in a way that more simply & effectively speaks to my ideal client. She was also very knowledgeable and the feedback and guidance she provided have been absolutely invaluable to me feeling more confident in my brand & my marketing! Jessica’s focus on marketing ethically is truly unique & something I believe the whole world could benefit from!”

Ingo Dignas, Managing Partner, protel hotelsoftware GmbH

“I had the distinct pleasure of working with Jessica. Her qualified marketing expertise and strategic thinking skills were very valuable while setting up a new international marketing strategy for our cloud product line. Jessica is a responsible and valued manager and the team simply loved the way she turned ideas into reality.”

Sabine Harnau, Owner, From Scratch Communications

“Jessica really gets ethical marketing, she really gets brand, and she really gets strategy. She asks brilliant questions that bring out the thoughts that are difficult to put into words, creating a sound foundation for all customer attraction activities — so you can be sure to get results.

But not only that — Jessica is also a delightful partner to work with. She’s warm, takes customer care super seriously and has got a great sense of humour. Besides, talking about music with her is lots of fun! We’re also both expats and I enjoy our little chats about our cultural experiences.”

Awital Zingg-Bollag, Owner, MyGentleBorn

“I just really depend on Jessica’s opinion and the longer I work with her and try out other things, I realize how great she is. I so appreciate her thoughts, her opinion. So when she tells me something’s great, then I just trust her. Without her, I wouldn’t be where I am today. THANK YOU from the bottom of my heart for your dedication!”

Sally Primrose, Author

“Another fine job where Jessica went above and beyond the description of the contract. Jessica is really wonderful at what she does. She is very attentive to specific challenges, always a pleasure to work with, easy to communicate and walks you through the process from start to finish. She even simplifies complicated subjects for me.”

Joseph Abraham, Preptoons by RJEAGLE

“It has been our pleasure to work with Jessica! Her professionalism, efficiency and voiceovers are excellent. What I admired about working with Jessica, is that she not only provided excellent voiceovers, but also took active interest in making sure the overall product was a success. She was very patient and accommodating with our requests and her contribution above and beyond what we expected. I would highly recommend her expertise and services.”

D. G. Speirs, Novelist. Author. Storyteller.

“I have had the privilege of working with Jessica on The Possible Missions Project since 2014. She brought a clear insight and an ability to find innovative ways to market within our budget constraints, as well as work with shifting project timelines without batting an eye. Her level of professionalism went above and beyond what the project expected, and we were all the better for it. I cannot recommend her more strongly for your own marketing projects.”

Happy to be a part of:

We support the goals
Meaningful Business 100
The Ethical Hour Community
the ethical move community member
Clean Creatives badge
Plant Based Treaty
the ethical move.

the ethical move pledge

This badge represents our pledge to the ethical move in service of a new marketing standard based on transparency, trust, and honesty. Please contact us if you see us not honouring our pledge.